فصلنامه علوم خبری
پیاپی 29 (بهار 1398)

The Jazz journalism as the main media in the Jazz period of the 1920s was emerged in the United States of America, especially in the New York city. It has been influenced by the cultural context of that era and has left many and widespread affections on the next generations of the press and print media. This paper tries to explore new dimensions of this journalism by examining these dimensions and aspects of the attention to the views and approach of retrieving last media experiences. In this paper, which has been conducted based on the documentary and library research method, there are references to issues such as growth and enhancement of images and visual narratives, the help and promotion of tabloid journalism, the provision of “another” in the print media and creation of Jazz metaphor in the media.

The purpose of this study is effective factors (human, management, welfare, education, technology, organizational factors and business environment) in improving the quality and quantity of IRNA news content (from the viewpoint of reporters, editors, chief editors and managers of IRNA). In terms of the purpose the current study is an applied one and in terms of method of data collection is descriptive-correlation. The population in the present study consists of staff working in the Islamic Republic News Agency (IRNA), including reporters, editors, chief editors and managers that are 150 people. By using classified sampling, 100 people were selected. Since this study is quantitative, the data collection tool is a questionnaire. Data collection method were applied by distribution of questions between reporters, editors, chief editors and news managers of IRNA, and its completion by themselves and then the questionnaires were collected. In the current study, the validity of measures of the research was done through face validity and construct validity and the Cronbach's alpha method was used to measure the variables stability. For data processing SPSS software was used. Tables, graphs, descriptive and inferential statistics (correlation, regression, Path analysis and population mean) is used to analyze and describe the results. The results of

The epic poetry of Khezar-e Sharqi, the most famous literary work of the Prophets, consisting of 14,000 bits, is composed of the imitation and weight of Ferdowsi's Shahnameh. The vast array of literary information from different Islamic and different languages of the old and its Persian and Arabic dialects caused its poetry to be mixed with information and knowledge. . Adeib wrote the pre-Quran in the description of "The William II" of the German emperor and the German battles in the First World War against Britain and his allies. Homeland and love were the independence of the country, religion and literature. He did not consider any sin greater than betraying his homeland. This article introduces us to one of the most prominent elements of his poetry that is patriotic.

The purpose of this paper is to show the gap between the Islamic Republic of Iran Broadcasting (IRIB) Organization strategy for imaginization of life style in the programs (mixed programs) and the Organization performance in production and broadcasting the programs by a complete classification of the dimensions of Iranian family lifestyle. This paper has studied the mixed program" Back Home" using discourse analysis method and also the program producers were interviewed for further validation of the research. The theoretical basis of the research is discourse analysis theory and representation and has achieved its goal by reviewing documents and observing the mixed program. The findings of the paper show there is a gap between the Organization strategies and production and conducting of the mixed program in terms of lifestyle. Also, there is a distance between the views of top, middle and operation managers of the mixed program. This paper tries to narrow the gap by raising Iranian family lifestyle. It is expected this paper will help the production of right contents in the national media through finding ways for more ideas in the field of correct imaginization of Iranian family

The current generation has grown up and growing from the beginning of its life with the media and receives a huge amount of information, behavioral patterns and values from them. Media can directly affect the entire community, considering the use and role of the mass media, is one of the most prominent types of advertising, commercial advertising, based on the process of attracting audiences to commercial advertising by the media. Social networks, by informing the audience while helping them decide on buying and using advertising products, will create a healthy competition between advertisers and facilitate economic turnaround.Today, advertising is a deliberate and accountable campaign of advertiser management designed to shape the message, manipulate the perception and match the behavior of the target audience with the intention of the advertiser. Hence, in the process of attracting audiences in commercial advertising by the media and social networks, commercial and commercial advertising is one of the five most important factors inifestyle in the television and also by operationalizing the Organization's strategies.

Nowadays, advertisement is widely present in the area of information communication and constitutes an important part of the works related to the media and is actually considered a vital resource for the economy of the media. Business companies embark on huge investments on advertisement so that they can increase their sales and the media accept their offers for their own economic benefit. Since one of the main reasons for being successful in advertisement is the degree of impact of the advertised goods on its target audience, so there should be no obstacle in the way of making this effect inefficient. If in advertisement the ethical points are not taken into account, there is a possibility that the credibility of the media and the goods be destroyed among the people. If we take a close look on history we find out that the superpowers have been keeping themselves in the power because of only three reasons: 1- advertisement, 2- military weapons, 3- information. Doubtlessly, from these three reasons, advertisement has been the most important one in the course of history. Indeed, we can say that ethics has been crucial for advertisement and without professional ethics which is definitely communication, through which audiences are informed by audience, to influence audience behavior. , Forcing them to buy and use, attract their interest and interest towards the advertisers.

Radio is a long-standing media that has been able to interact with new media while retaining itself in the audience's media consumption basket. In this paper, focusing on the theory of media convergence and using the combination of documentary research and case studies, we study the measures taken for the convergence of radio and the new media in the IRIB that interactive production and distribution is core concept in it. In the research findings section, a large division of the functions of new media into two parts of the process of radio production and the process of broadcasting-targeted distribution of radio content has been studied. The prominent aspect and relative advantage of the new media is the transformation of the audience into the user and his participation in the production of content, which is important in the conclusion of the current research that is in the planning of the convergence of radio and modern media in Iran (which is presented with a schematic model) More emphasis has been put on the use of modern media as a means of targeted distribution, and less emphasis on interactive content production.

An artist through doing artistic activities creates artworks. The product that can be identified as media. Artworks is Different media from newspapers, radio and television which are popular for the audiences and also are active, and moreover, these media, nowadays, are more effective and communicative in comparing with traditional medias and are working side by side with modern medias. Yet, the artworks must be identified. This matter is really difficult due to two reasons: first, there are several different theories related to the art world and artwork; second, there are several different interpretations and descriptions related to artwork which are sometimes in contradiction with each other. That is why it is difficult to cover this field and finally to conduct a legal framework for this field. This study by explaining several theories related to the art which finally lead to the artwork, tries to facilitate and clear the way leading to the explanations and understandings of artwork.

Strategy analysis method or SWOT is for achieving to application of organization by recognition of internal weakness point and external opportunities and threats of organization. SWOT analysis is the method for drawing existed and desirable situation of organization. In this method according to recognition of weakness points, strength points, opportunity, threat, and kinds of organization environment present strength- opportunity, strength – threat, weakness – opportunity and weakness – threat application. By helping of assessment matrix of eternal factors (IFE) and assessment matrix of external factors (EFE), use from SPACE matrix for determination and assessment of organization situation and draw existed and desirable application by helping it. After determination of situation by QSPM matrix, perform assessment and preference of applications and select optimum application. SWOT method is according is according to exploration – descriptive data collection (detection of fourfold principles and description of its dimensions in society) assessment – application (assessment of organization and environment and presentation of application for reinforcement and well-being) and composing research quantity- quality, in recognition of principles and dimensions by documents interview, qualitative narrative, priority, grading and accounting of priority of qualitative application. According to the future and drawing desired situation a social responsibility, it is also necessary for getting the people’s trust, finding customers for the goods and marketing reasons. All of these points should be considered when dealing with ethics when advertising. The pivotal concern of this study is the values and ethical principles in advertisement. This Study has been conducted according to a library method and there has been an attempt to view the problem from different angels.

Herbalism as result of human being interactions with natural environment in the use of plants for treatment of diseases is a kind of intellectual property and cultural heritage that belong to the nations. With the occurrence of industrial revolution the use of herbalism had been forgotten, but after a while and revealing chemical drugs' harms, the world has returned to the use of herbalism again. This return has caused the occurrence of numerous bio-piracy and ignoring of sovereign right of nations on natural resources. So national and international legislators seek to find solutions to protect local and indigenous communities' rights regarding to herbalism and respect for sovereign right of nations to natural resources. The subject of present article is protection of herbalism in convention on biological diversity and Nagoya protocol. We will see although ratification of these international documents is a great step towards protection of local and indigenous communities' right regarding to herbalism, but has shortcomings that decrease their effectiveness.