نشریه جامعه شناسی هنر و ادبیات
سال دهم شماره 2 (پاییز و زمستان 1397)

The consumption of avant-garde films has various functions in social relationships. The purpose of this study is to discover the experience and experience of consumption this kind of films in young people aged 25 to 40 in Tehran in 1397. The research methodology is the granded theory of Strass and Corbin (2006). The data were collected through a deep interview with 15 people through targeted sampling. For data analysis, the open, selective, and axial coding has been used. The result of the research showed that the consumption of avant-garde films involves four categories of dissent, meaning, specific taste, and excellence. In fact, the taste of consumption these films and membership in particular groups is not related to family and family relations. The concept of the present study is cultural differentiation, which means that participants in the research have chosen the cultural field as a place for reproduction of social distinction. The concept of the constructed study is cultural differentiation, which means that participants in the research have chosen the cultural field as a place for reproduction of social distinction. In addition, the consumption of avant-garde films affects their personal and private lives and helps promote meaning in their lives. More theoretical discussions are proposed in this regard and in relation to the context of Iranian society.

ISIS, as a reactionary and pre-modern group in the religious and social spheres, seeks to self-identity through the use of cyberspace and modern communication facilities. So, by making various propaganda films and publishing them in cyberspace, he seeks to change the views of the international community, turning himself into a terrorist affiliated and reactionary group and becoming a self-contained group. And become idealistic goals.The purpose of the present study is to examine how ISIS's group identifies different aspects of one's identity and another in cyberspace. Therefore, the present study seeks to answer the question of how the representation of one's own and another's identity by ISIS in propaganda films published in cyberspace, using the theory of representation and stereotyping. In this study, the qualitative description of the signs in the clips was systematically performed, and the qualitative content analysis of the films was coded in three stages.The statistical population of the present study is available promotional videos that were selected from the existing samples by purposeful sampling and based on research goals. The findings extracted from the clips showed various signs and concepts that illustrated the identity of the other and the identity of the other on the basis of stereotyping, depicting the structure of the ISIS in stereotyping the right and desirable identities, as well as dealing with the enemy in a negative and biased approach. Based on the distinction of self-identity, he defined the enemy's stereotype in a format that had no boundaries in common with self-identity.

One of the key issues for further understanding the field of art is the explanation of issues that cause differences and similarities in the reactions of the audience of artwork. One of the influential factors in this field is the perception and reception of such works by the audience. Perception is the process of identifying and processing information that comes from sensory organs. In the field of art, the aesthetic perception plays an important role, which, along with the philosophical approach, also utilizes sociological and psychological approaches in this field. In the present study, the study of the similarities and differences between aesthetic perception among students of the School of Art & Architecture and the School of Engineering has been investigated. In fact, the purpose of this research is to determine the social factors (age, gender, social class, ethnicity, connection with the world of art) affecting the aesthetic perception. Its method, in terms of its purpose, is practical, in terms of its nature, is exploratory, and in terms of its data collection, is descriptive-survey. In this research, the Q-sort method has also been used; the research method of Q is used to understand the individuals’ minds about different subjects. One of the important findings of this research is how the students of art employed aesthetic expressions differently from other students. The resulting factor loads indicate a significant difference between the participants according to the artistic background and the presence of another person who works in the field of art in the family.