فهرست مطالب

  • Volume:6 Issue:7, 2019
  • تاریخ انتشار: 1398/08/08
  • تعداد عناوین: 5
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  • Tanabalan Subramaniam, Ismail Nizam*, Arwa Moustafa Kamil Pages 496-520

    The purpose of this research is to examine the impact of core competencies (Business Knowledge, Market Awareness, Leadership and Entrepreneurship) of IT professionals on business success. The research includes review of key concepts, theories and existing empirical research to outline key competencies that creates impact to business success. This research adopts positivism paradigm with deductive approach using explanatory research design. The research also adopted non-probability sampling focusing IT middle management in Malaysia group from multiple sectors with a sample size of 147 to examine the impact of defined competency on business success. The research findings outline Business Knowledge and Market Awareness as the most appropriate and have significant core competencies for IT professional to achieve business success. Overall research with the support of literature study, existing published empirical research using underlining theories and data analysis of the research evidently prove Business Knowledge and Market Awareness competency should be focused in the Malaysian IT context. Conversely Leadership and Entrepreneurship competency derives low significant impact against business success whereby researcher has justified the cultural and racial differences are one of the reasons of the negative correlation using relevant studies in Malaysian context. Researcher also suggested Leadership and Entrepreneurship requires awareness in Malaysia to address the globalization in future. This research finding contributes Malaysian organization to address the gaps and fuel up IT department competency model to increase IT productivity which relatively increases overall business productivity to promptly address aggressive business competition.

    Keywords: IT, IT professional, Competency, Business Success
  • Wenyuan Li, Courage Simon Kofi, Charles Oduro Acheampong, Wisdom Wise Kwabla Pages 521-541

    The study examined the impact of outsourcing performance on overall firm performance, and the moderating role of monitoring. Seventy-seven (77) operations or branch managers of banks in the Ashanti region were sampled for the study. A hierarchical regression model was employed after the validity and reliability of the measurement items were checked using Confirmatory factor analysis. The results indicate that outsourcing performance significantly influences overall bank performance. Monitoring had a positive effect on overall bank performance. Furthermore, monitoring was also found to moderate the effect of outsourcing performance on overall bank performance. Since outsourcing is concluded to enhance overall performance with effective monitoring, banks must therefore ensure that they don’t just engage the services of outsourcing agents to perform their non-core business activities or functions for them, without putting in place the right monitoring mechanisms. The banks must therefore ensure that they put in place the right monitoring mechanisms in place to deter workers from engaging in activities that are not related to their main task in order to benefits from the outsourcing program. The study is novel as not much has been done in the banking industry regarding the performance of outsourcing activities of banks in Ghana. Theoretically, empirical studies to test the moderating effect of monitoring on the relationship between outsourcing activities performance and overall bank performance is limited.

    Keywords: Outsourcing, Monitoring, Performance, Banking
  • Seyed Jaber Hoseini* Pages 542-550

    The culture of packaging the manufactured products for the purpose of offering and selling in the target markets is a special case that has taken a special position in recent years and plays an effective role in the sales of a unit. This research was conducted to examine the role of food packaging in terms of design and color in consumer purchasing behavior. The methodology of this research is descriptive-analytic in terms of the nature and objectives of the research and the specificity of the method of collecting information in relation to the desired subject. The collection of information is also based on library literature and research papers in the field of management, marketing and interpretation of articles in the field of art. The basis of this work is based on the analyst and inference of the researcher and in terms of using the results is an applied survey. The results of this research showed that how consumers’ perceive of the value of products that are packaged through communication elements affects their decision. Today's consumers are not only looking to buy things that are practical for them, but also they are trying to meet some of their psychological needs. The visual stimuli in packaging tend to attract the attention of consumers and guide them into understanding diverse products; these perceptions affect consumer purchasing decisions. It is clear that consumers are aware of packaging-based products. Charming graphics and colors lead to a lasting effect on consumer purchasing decisions. It is suggested that by addressing the structure and type of packaging, physical aspects and long-term communication with the client, we encourage him to succeed and thus increase market share. The structure and packaging should also be studied continuously.

    Keywords: Design, color, packaging, shopping behavior
  • Ahmad Azmy Pages 551-568

    This research evaluates the recruitment program lecturer at the Tanri Abeng University. Evaluation model used is CIPP (Context, Product, Process, and Product). Data collection techniques using observation, interviews, and questionnaires. The purpose of this research is to analyze and provide recommendations resulting from the recruitment of lecturers in achieving the mission of the university. The results of the study explained that the implementation of the recruitment is in line with procedures to be decided by the university. Recruitment of lecturers planned include the use of resources, organizational structure involved in recruitment, faculty requirements planning, job design, recruitment formulation as a medium of information, formulation stages of selection and admission standards with more detail at every stage of selection. Budget and facilities should be increased to smooth recruitment activities. The role of the Human Resources Unit shall be increased in recruitment activities with the help of Academic lecturer on administrative selection process in accordance with scientific linearity. Planning needs of lecturers are already well underway through intensive communication between programs of study and academic. Consistency between the stages of selection and admission standards have been implemented in accordance with procedures. Intensive communication should be run between the university and study programs in all of their recruitment procedures according to provisions university. Results of faculty recruitment program that the candidate can meet the obligations Tri Darma in accordance with the provisions of the university well and meet the student satisfaction.

    Keywords: Recruitment, Lecturer, University
  • Ahmad Alashmawy*, Rashad Yazdanifard Pages 569-581

    In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track the philosophy of modern recruitment marketing. This review goes deeper into the theory and practices of employer branding as a tool to attract and engage new hires. This paper also critically discusses the relations and interactions between the components of the modern recruitment process.

    Keywords: Recruitment marketing, branding, talent acquisition, talent brand, employer b