نشریه مطالعات مدیریت گردشگری
پیاپی 43 (پاییز 1397)

Recognizing and interpreting the urban spaces as a tourist destination is the main objective of this study, so it can provide a way to modify or repair this mental image by identifying the environmental features involved. This research is one of the first research in this area (urban tourism) that places urban space as the subject and destination of domestic tourists. This is interpretive research and has used Grounded Theory. Participants of the study included 30 domestic tourists visiting Isfahan urban spaces. Data were collected using a semi-structured interview method. Then they were analyzed based on the structural analysis of the Grounded Theory and according to open, axial and selective coding. The central issue is the mental image of domestic tourists from the urban spaces of Isfahan which is presented in two dimensions of cognitive and emotional with regard to the causative, contextual, and interventionist conditions, strategies, and consequences, the final model was presented.

The main issue in this study was to investigate the factors affecting the environmental conservation behaviors of foreign tourists. The environment has been one of the main and most important concerns of human societies in the past few decades. Hence, in recent years, much attention has been paid to environmental problems. In the present study, effective factors on environmental conservation behaviors have been evaluated using the causal model and LISREL software. This research was conducted using the survey method and questionnaire. The statistical population includes foreign tourists who visited Fars province tourist sites in 1395. The sample size was 260 using the Cochran formula. According to the estimates of the coefficients of direct and indirect effects, the highest direct effect on environmental conservation behaviors related to personal norms (0.42), and the least was the indirect effect of place attachment (0.02).

Understanding customer’s needs is one of the most fundamental requirements for the survival of organizations in today’s world. With understanding customer needs, and trying to meet them a major step towards customer satisfaction is taken and for this reason, customer-oriented organizations place their knowledge of needs, requirements and, most important of all, the factors that affect customer satisfaction at the top of their studies. Considering the very important role of the organization's human resources in satisfying customers, the present study seeks to examine the social-personality characteristics of employees on the customers' satisfaction of the Mizban restaurant located in Babolsar. The present study was carried out using a survey method. The statistical population of this study is the customers of the Mizban restaurant. The results of the research showed that customer satisfaction has a meaningful relationship with the five variables of extroversion, consistency, conscientiousness, acceptance and emotional stability. Regression analysis showed that the acceptance variable is a stronger predictor than other variables.

Tourism is an important industry from different aspects for government, industry, religious groups, anthropologists and tourists. The study of the scientific trend in the tourism sector can increase the knowledge of each group, and ultimately, promotes researchers' awareness of this area and appropriate decision making of business owners. The purpose of the present research is to investigate the scientific trend of tourism in all Middle Eastern countries, using the text-exploration algorithm of sequence exploration, which was selected as the most reliable scientific database of the world for reviewing articles. The purpose of this research is to investigate the scientific trend of tourism in all Middle Eastern countries, using the text-exploration algorithm of sequence exploration, which was selected as the most reliable scientific database of the world for reviewing articles. For this purpose, the Web of Science database was selected as the world's most authoritative database for reviewing articles. A total of 1141 articles were searched for the word "tourism", taking into account the Middle East countries on the database. Among the various methods for extracting and analyzing scientific trends, the valid method of text mining was selected using the Burst Detection algorithm, and this method is used to analyze and evaluate the extracted papers, which also has significant results. The results of the analysis of the articles show that some scientific areas have more repetition in the title, keywords, and abstracts of international articles which indicates the importance of these areas of science to other areas and the need for more attention to them in the field of tourism.

Determining the tourist destination villages and paying special attention to these villages is one of the policies of the country's tourism authorities. The purpose of this research is to evaluate and prioritize the tourist destination villages of Karaj using multi-criteria decision-making techniques such as TOPSIS, VIKOR, Entropy, SAW, ELECTRE and finalizing the options using the Borda technique. This is an applied research and in terms of the methodology it is descriptive-analytical research. The statistical population of the study consisted of 15 specialist, experts, tourism planners and experts from the cultural heritage, handicrafts and tourism department of Alborz province. After determining 12 criteria and 67 sub-criteria for prioritizing 14 tourist destination villages in Karaj, three villages were selected as the first priority of tourism development. The results of the study showed that the villages of Gachsar, Atashgah, and Velayatrood have better conditions for tourism development respectively, and other villages are in the next priorities. The Kalha village is in the last rank (priority 14).

Nowadays, social media has revolutionized business. Not only in the virtual world these media have attracted many customers and have given new impetus to industries and products, but also they are a place for corporate relationships and marketing activities. On the other hand, corporate social responsibility has evolved in recent years, along with social, political, and business development and has been considered by companies. The internal function of social responsibility can improve the company's position and, ultimately, increase profitability and lead to long-term survival. Therefore, the purpose of this research is to study the impact of social media, transparency and social responsibility on performance by explaining the intermediary role of brand sustainability. The statistical population of this study is managers of travel and tourism services companies in Tehran. To obtain sample size, simple random sampling method and Cochran formula have been used. In this research, library and field methods are used to collect information. In terms of the purpose this is an applied research and in terms of data collection method, this is of descriptive and correlational research type. Confirmatory factor analysis and structural equation modeling were used to analyze the data. The results of the research show that social media, transparency and social responsibility through brand sustainability have a significant effect on business performance. Also, the results showed that the intermediary effect of the sustainable brand was significant.

The purpose of this study was to investigate the effect of market orientation on financial performance and the mediating role of customer satisfaction and loyalty. A conceptual model has been used to establish the hypotheses. Data were collected by random cluster sampling from 196 employees of active travel agencies in North West of Iran. Data have been tested using Structural Equation Modeling. The results indicate the positive impact of market orientation on financial performance. Also, the findings support the mediating role of loyalty between customer satisfaction and financial performance. However, there are no solid reasons for the mediating role of customer satisfaction between market orientation and financial performance. Testing the suggested research model for the first time in the targeted community is considered an innovative aspect. Suggestions presented to managers of travel agencies, as well as future researchers.