نشریه مطالعات رسانه ای
پیاپی 46 (پاییز 1398)

Abstract of reaserch The Ministry of Education is the country's most formal educational organization and its teachers are an essential pillar of the organization.With the development of mass media and the involvement of various institutions in the field of education, the educational monopoly of this organization has been practically broken, especially in the field of new technologies.Many teens and teenagers misuse the Internet and information and communication resources.They do not have effective training in the use of information and communication resources at home and at school, on the other hand they do not have a specific institution to guide them.And according to research on the differences in Internet and media literacy of students and teachers, parents and teachers cannot teach students how to use modern media and information resources.And the need to increase teachers' media literacy and solutions that are the subject of this research has become an important issue.The methodology of this research is about strategies for enhancing teachers' media and information literacy, qualitative content analysis, and is based on documentary studies and semi-structured interviews.The statistical population consisted of media and information literacy experts and education experts and the data were collected through semi-structured interviews until theoretical saturation.Based on the results, training skills 1- Accessibility, 2- Use-application, 3- Evaluation-Analysis and 4) Production. It has a major impact on enhancing teachers' media and information literacy, with suggested solutions tailored to these skills. Keywords: media and information literacy, teachers, education, information resources

Abstract This research, based on economic theories, has tried to explore the demand function of social networks and face-to-face communications and examine the relationship between these two functions. For this purpose, in this research, studies on economic modeling have been attempted to extract explicit and implicit content around this theme. Analysis Unit In this study, users of Iranian social networks are. A questionnaire was used to collect information that was completed in individual and group sessions. The research community of social network users in Iran is selected based on available population of 120 people and selected in Tehran (with homogeneous characteristics). Nonlinear logarithmic regression analysis and nonlinear one-dimensional search were considered. Findings show that social networking is more than just interpersonal communication in the face of necessity, and in the studied society, social networks are used as a substitute for face-to-face communication. Findings show that social networking is more than just interpersonal communication in the face of necessity, and in the studied society, social networks are used as a substitute for face-to-face communication. Findings show that social networking is more than just interpersonal communication in the face of necessity, and in the studied society, social networks are used as a substitute for face-to-face communication.

The main purpose of the present Article is to investigate the role of mass media in improving the awareness of civil liability in sport.The Article in terms of purpose is applied and according to the method of data collection is descriptive-analytic and correlation type.The statistical population includes Headquarters of the Ministry of Sports and Youth, officials of the NationalOlympicCommittee and heads of sports federations(90),as well as a number of professors in the field of sports law(15), and Sampling method was also the whole number.And87people participated in this study.The Data collection tool was a researcher-made questionnaire that was designed with emphasis on the opinions of managers and legal and media experts.The validity of the questionnaire was confirmed by7Specialists and the reliability of the questionnaire was0.81using Cronbach's alpha coefficient and confirmed.The data analysis method was also performed using the structural equation model in PLS software, and Friedman test was used to rank the most important media.The results show that the impact of mass media such as audio,visual, print and Internet on the promotion of awareness of the Civil Liability of athletes, coaches, managers, judges and audiences has a positive and significant effect, and these four media can make up75% of the changes in awareness to provide Civil Liability sports. In addition, the results of the ranking also showed that Internet media (websites and social networks) then the media (TV), print media (newspapers, books, etc.) And audio media (radio) were the most important in promoting awareness of Civil Liability.

During the 21st century, cinema as an influential media and consequently international festivals have been able to showcase their unique ability in the field of cultural diplomacy in Iran and in the world. Cultural diplomacy involves academic, professional, cultural exchange programs, including cinematic exchanges, and a country can use it to export national interests and promote its position in the world. The purpose of this study was to explain the factors affecting cultural diplomacy in Iranian cinema. This research was a descriptive survey and correlational in terms of research method and applied research. Statistical population of this study is composed of experts in the field of cinema and cultural diplomacy of the country. 250 people were selected through random sampling. Data collection tool was a researcher-made questionnaire. Content validity ratio and content validity index and measurement model results were used to assess the validity of the measurement instruments. Composite reliability was used to assess the reliability of the questionnaires. Structural equation modeling using Smart PLS3 software was used for data analysis. The results of this study showed that national identity, political dimension, cultural dimension and technical dimension can predict cultural diplomacy in Iranian cinema. According to the obtained value for the overall model fit of the model is 0.68, the fit of the overall model is confirmed.

The main purpose of this study is to present executive strategies to the trustees in the Sima news to increase the trust of the audience. To this end, the researchers, while studying the relevant areas, came to a general view of the research topic. Then, in order to answer the main research question, 15 experts in the field of news and media were interviewed in depth. As a result, 8 main trust-building factors were identified and classified into two content-structural and form areas. In terms of content and structure, it can be pointed out that 'speed', 'accuracy', 'accuracy', 'impartiality', 'comprehensiveness', 'attention to customer needs' and 'management and ownership' lead to the extraction of 43 executive strategies. Among the most important are social network monitoring, the use of sociologists in the national media think-tank, self-criticism, paying for truth, reductions in organization reductions, and audience need assessment based on news values. In the field of formulas, there were 12 executive solutions, among which the most important could be the use of provincial network broadcasters intermittently in national news broadcasts, non-imitation, use of creative and innovative forces, openness of creativity and innovation, and freedom of non-verbal communication. Cited. Keywords: Strategy, Trust, Audience, News, Audio, Video

Abstract This research was conducted under the title ‘ study of the influence of Instagram speech act on communication experience ‘ among and accessible users of Instagram in Tehran. This research to study the influence of Instagram speech act on our daily life communicative experience. Research method is survey. Data is gathered through questionnaire. Questionnaires were distributed among 384 randomly selected accessible and active of Instagram. The theoretical framework is inspired by theories of Ferdinand de Saussure, John Austin, John Searle and Michel Foucault. Research independent variable include Instagram speech act ( follow, share, like, comment ) and independent variable communication experience ( friendship, cordiality, understanding, and feedback ). Research hypotheses were tested by pearson technique. Results of this study showed that Instagram speech act influences communication experience. With increase in communication in Instagram world, our communication experience in real world has been influenced and is changing. Hence, we are facing the communication experiences from these modern communication technologies ( Instagram ). Results of this study showed that Instagram speech act influences communication experience. With increase in communication in Instagram world, our communication experience in real world has been influenced and is changing. Hence, we are facing the communication experiences from these modern communication technologies ( Instagram ). Keywords: speech act, Instagram, communication experience, real world, communication technologies.

This study is about to comparatively investigate how identity is represented in the campaign films of the 11th and 12th presidential elections in June 2013 and May 2017. This study is based on a question that “in the process of the 11th and 12th presidential elections, how identity is articulated in the campaign films of the hegemon candidate and it has been produced and reproduced with what kind of signifiers, elements and processes?” In order to answer this question this claim is proposed that in the process of the two periods of the presidential elections, the elected discourse has articulated his campaigns on the base of presenting a special formulation of its ideology in the context of which self and other are presented in a special way in the shade of the nodal signifier and reflect their borderlines with other discourses positively or negatively. The theoretical base and the methodological framework of this research are planned on defining three levels. The micro-level is based on linguistic mechanisms like explicit and implicit implication and intertextuality. In the middle level, concepts are gained through linguistic investigations and in order to reach the macro concepts, the approaches of Laclau and Mouffe and Norman Fairclough have been used. According to the findings, the Moderationist discourse in both of its presidential campaigns, being based on negative and other-making approach drew its identity borders and through backgrounding, positively represents itself.

Media is one of the most significant factors affecting the formation of cultural capital .Medias nowadays have funded a modern pedagogical system in such a way that human societies receive their ideas and believes through it .It is also effective in their life style and behavior .Media literacy is very important to reduce and prevent the negative effects of medias .This study was aimed at evaluating the effectiveness of media literacy on the cultural capital of the learners of Isfahan quranic cultural institutions . To investigate this, media literacy EC model and Bourdieo theory on cultural capital were used and it was localized by using islamic and Iranian culture.This study was coducted by population size of 480 learners of Isfahan quranic cultural institutions.213 of these learners in different age groups and education level were chosen as a sample by using Kukran formula.This study was fulfilled by surveying method and data gathering was through questionnaire. The results indicated that media literacy with the components of accessing media, using media, media content production and critical thinking from media affects cultural capital of the learners of Isfahan quranic cultural institutions . Key Words : cultural capital , media litetacy, media , holy quran