فصلنامه رویکردهای پژوهشی نوین در مدیریت و حسابداری
پیاپی 22 (زمستان 1398)

Today, financial services organizations, including chain stores, are putting more effort into the minds of their consumers by focusing more on Digital marketing activities. They can provide a better image of their services by incorporating the principles of marketing capabilities into the marketing system and incorporate a positive association of their name into the consumer's mind. The purpose of this paper is to investigate the impact of e-marketing on the performance of chain stores with emphasis on the mediating role of marketing capabilities. Descriptive-survey research method and the statistical population of this study include all marketing and sales managers of chain stores in Shiraz. A five-point Likert-type questionnaire based on research variables was used to collect the data. The research questionnaires were distributed among the statistical sample after determining the validity and reliability. Route-structural modeling in the form of partial least squares approach was used to analyze the data. The results show that digital marketing has had a positive and significant effect on marketing performance. The results showed that the effect of marketing capabilities variable on performance was significant. On the one hand, the mediator hypothesis showed that the effect of marketing capabilities on the relationship between digital marketing and performance was significant.

Liquidity is one of the major advantages of a stock exchange and investors are always looking for stocks that can be traded at the lowest possible cost as quickly as possible. Investors are expecting returns because of the inherent risk of investing. Therefore, investor awareness of risk and return on investment is of particular importance. Non-liquidity of a financial asset is in fact a type of risk that is expected to be the return of investors in return for taking the risk. On the other hand, investors only accept more risk in return for higher returns. The purpose of this study is applied and its nature is descriptive, analytical and correlational. At the stage of data collection, classification and initial processing of data, Excel software was used and the hypotheses were tested using Eviews 10 software. By studying a sample of companies' active in Tehran Stock Exchange during the years 1391 to 1396, we found that there is a positive and significant relationship between market risk and stock return, as well as between liquidity shock and stock return. The third hypothesis shows the significant negative impact of stock liquidity shocks on the relationship between market risk and stock returns. In fact, with the increase in stock liquidity, the relationship between market risk and stock returns decreases.

The purpose of this study was to investigate the relationship between organizational culture and empowerment perception of teachers in Tabadkan area of Mashhad in the academic year of 1397-1979. This research is quantitative in nature, in terms of practical purpose, in terms of descriptive-correlational method. The statistical population of this study was 814 teachers (373 females, 441 males) in all elementary school teachers in Mashhad. The sample was selected by simple random sampling using Krejcie-Morgan table consisting of 265 (121 females and 144 males) elementary school teachers. Data collection tools included Denison's Organizational Culture Questionnaires (2000) and Sprider's Empowerment (1995). Data were analyzed using independent t-test, Pearson correlation coefficient, one way ANOVA with SPSS software. The findings showed that there is a significant relationship between organizational culture and empowerment perceptions (r = 0.212, p <0.01). That is, by enhancing teachers 'organizational culture, they increase their sense of competence, independence, and confidence, and there is a difference between organizational culture and teachers' perceived organizational ability in terms of gender, education, and experience. There is no shortage of organizational culture and empowerment of teachers.

The purpose of this study was to investigate the effect of business strategies on the readability of financial statements in companies admitted to Tehran Stock Exchange. The spatial domain of this research is the companies listed on the Tehran Stock Exchange and the period of time between 2014 and 2018. In this research, business strategies were considered as independent variables and financial statements were considered dependent variable. The current research is applied in applied research. If the classification of types of research based on the nature and method is taken into account, the present research method is essentially the research is descriptive and according to the method, the correlation is considered in the research category. In this study, library was used to collect data and information. In the research data section, data were collected from sample companies by referring to financial statements, explanatory notes and monthly stock exchange monthly papers. Based on the systematic elimination method, 102 companies were selected as the statistical sample. In order to describe and summarize the data collected, descriptive and inferential statistics are used. In order to analyze the data, the pre-test variance analysis, F lemmer test, Hausman test and Jarck test were used. Then, multivariate regression test was used to confirm and reject the research hypotheses (Eviews software). The results showed that business strategies affect the readability of financial statements. The results obtained in this study are consistent with the documentation referenced in the theoretical framework of financial research and literature.

Total Quality Management (TQM) is a general concept that improves organization continuously, with the Staff Optimizing Process and focusing on customer needs, and the implementation of Total quality management plays an important role in the performance and productivity of companies and organizations. The purpose of this study is to investigate the impact of Total quality management on human resource productivity in the Prevention Police Headquarters of NAJA in Tehran. In this research, the method used by purpose is practical and by base of collection, is descriptive and analytical.Required data were collected by questionnaire and analyzed by SPSS23 software with using OLS method. The statistical population is the human resources of the Tehran Police Prevention Headquarters which were selected by simple random sampling. Research findings show that factors affecting human resource productivity: total quality management, leadership, strategic planning, customer focus, employee identification and training, empowerment and teamwork, quality analysis, quality assurance and the effects of quality improvement have a positive relationship with productivity, among these factors, quality improvement and comprehensive quality management were more positively correlated with regression coefficients of 0.66 and 0.64 than other factors. Therefore, due to the organizational position of Prevention Police of NAJA in the security system of the country, establishing a total quality management system and identifying its dimensions for better and more efficient management in order to increase productivity and effectiveness are inevitable.

In this research, the effect of consumer-brand relationships on brand loyalty in technology-mediated services in Digikala Online Store is evaluated and conducted. This research is an applied research, the method is descriptive-survey, it is also considered as a correlation research. The statistical population of the research is including all employees of social security organization in Tehran who have been used Digikala services at least one time and they are include 1135 people. By using Krejcie-Morgan table, the study sample is obtained 291 people. To collect data, standard questionnaire is used that was extracted, translated and slightly modified adapt to the case study. Cronbach's alpha test is used to determine the reliability of the questionnaire and for inferential analysis, SPSS and LISREL software is used to confirm or reject hypotheses. The results of data analysis indicate that trust has positive and significant impact on customer satisfaction and customer commitment. Also, the results showed that customer satisfaction has had positive and significant impact on customer commitment. Positive and significant impact of customer satisfaction on behavioral intentions has been approved. But, the impact of customer satisfaction on price tolerance was not significant; therefore, the fifth hypothesis of the research is rejected. Moreover, findings showed that customer commitment has positive and significant impact on behavioral intentions and price tolerance. Finally, suggestions related to the research findings were presented.

The purpose of this study was to investigate the cost adherence, ownership concentration, and investment inefficiency of listed companies in Tehran Stock Exchange using hybrid data method during 2011-2018. This research is a quasi-empirical and post-event research in the field of factual accounting and factual information research. The results of data analysis showed that cost stickiness has a direct and significant effect on investment inefficiency. Investing in different things has always been considered as one of the most important ways of developing companies and preventing stagnation and backwardness. Meanwhile, resource constraints and the rapid growth and transformation of economic relations have led to fierce competition in trade, industry and investment. Therefore, companies need to make timely investments in order to survive and expand their activities or in other words, increase their investment efficiency. Also, ownership concentration has a direct and significant impact on investment inefficiency.