فصلنامه پژوهش های ارتباطی
پیاپی 99 (پاییز 1398)

Motivation is an important element of creativity based on multiple patterns. The present study seeks to answer the question of what are the patterns of Iranian news agencies reporters’ motivation for creativity and what is more important if there are different mental models. The research method was Q. 25 participants were selected using purposive sampling and each completed Q chart. The data of completed charts were entered into SPSS software to identify mentalities. Factors were identified through factor analysis and forming scoring arrays. The findings showed that there were 7 factors related to the research topic. These 7 mental patterns form about 71% of the participants' minds. According to the results, the reporters of domestic news agencies have developed motivational dynamics, and their main motivation is motivational synergy.

This study aims to conduct discourse analysis of the representation of identities in documentaries broadcast by IRIB. It focuses on two important documentaries: Ashraf and Hoveyda. The theoretical approach rests on constructivism, representation, and discourse analysis and the method is Fairclough’s Critical Discourse Analysis. The results indicate that Ashraf’s identity is represented by power, wealth, lust, courage, aristocracy, loyalty to the Shah, psychological complexes, being devoid of love, and conflict with other court women. Power, wealth, and lust are the most important ones. Also, the Hoveyda’s identity is represented by Bahaism, corruption, nonchalance towards national sentiments and being pro-American, and having logistician and dual personality. Some of these signifiers are in contrast with anti-Pahlavi macro-discourse and some are compatible with it. Finally, in these two documentaries, there is no topical cohesion, which leads to contradictory narratives. Comparing these two documentary shows reveals that they share some contradictions in representing the identities of discursive agents.

One of the important issues in the field of media literacy is the provision of credible indicators to measure audience literacy. The purpose of this study is to examine news media literacy indicators ("need for cognition", "personal locus", and "knowledge structures") based on James Potter's cognitive model. It then measures students' media literacy and examines the relationship between the variables studied. The statistical population of the study consisted of junior students in Tehran (2018-2019 academic year). The number of 466 sample were selected by multistage cluster sampling method. The research questionnaire was adapted from the study of Maksl, Ashley and Craft and conducted after pre-test and adjustment. Cluster analysis showed that the Potter model is valid for evaluating the students' media literacy in Tehran. Also, media literacy of most respondents was moderate. Analysis of the components of news media literacy showed that "need for cognition" has the most impact on determining the level of news media literacy of the audience. of the sub-components examined ("skepticism", "intrinsic motivation", "reality"), there is a significant relationship between the two latter components and news media literacy. There is also a relationship between "intrinsic motivation" and "need for cognition", but there is no relationship between gender and news media literacy.

Health literacy is increasingly important as a global issue in the 21st century. The purpose of this study is to measure the level of health literacy of citizens of Tehran and its influencing factors, with emphasis on its relation to media literacy. This research was conducted through survey method, because of the extent and distribution of the statistical population. The analytical unit of the research were individuals, the area was 22 districts of Tehran and the time of the survey was year 2018. The sample size was 1200 people who were selected by cluster sampling method in 10 districts and neighborhoods of Tehran. The results showed that the four factors / variables (personal, demographic, social and informational), with the variable of media literacy, play a role in determining the level of citizens' health literacy. Increasing media access and the ability of critical assessment, which are important factors in media literacy, will affect citizens' communication ability, their capacity to maintain and process health information, and ultimately, their skills in applying new technologies.

The purpose of the article is to study of the relationship between media consumption and media literacy with political socialization of students of Islamic Azad University of Tabriz. The research was conducted by survey method and data was collected by media literacy, media consumption and students' political socialization questionnaires. The statistical population consisted of 27000 students of Islamic Azad University of Tabriz, who were studying in different fields and degree in the academic year of 2017-2018. The sample consisted of 400 students stratified on gender, degree and field of study. According to the results, there is a significant relationship between media consumption, media literacy and its three dimensions (media awareness or diet, media content analysis and critical thinking) with the political socialization of students of Islamic Azad University of Tabriz. Media consumption, media literacy, and political socialization among the male students were more than the female students.

Electoral behavior is an act that occurs from the beginning to the end of election. Electoral behavior is influenced by socio-cultural, political, economic, psychological, environmental, and geographical issues in all socio-political systems. The main purpose of the present study is to explain the electoral behavior of the baluchi and turkmen ethnicity in the eleventh presidential elections in iran. The research was conducted through survey and was applied in terms of the purpose. Data was collected by the researcher-made questionnaire which was confirmed in terms of validity and reliability. Statistical population was 18 years old and 800 people were selected as sample size using cochran formula. The results showed that there is a significant relationship between social capital (trust and social tie), cultural capital (objective and subjective) and irib programs with electoral behavior. According to the results of the path analysis, social capital has a more contribution in explaining electoral behavior than other variables.