Agricultural Marketing and Commercialization Journal
Volume:1 Issue: 1, Autumn 2017

The present study, aimed to investigate the factors affecting the promotion of small rural food industry marketing in Tehran, is done by the questionnaire as its main tool. The questionnaires are completed through interviews with 160 managers from 133 companies in Tehran. We have used SPSS software to analysis Sampling data. The results showed that the variables of marketing have most important role in promotion of livestock products marketing. Thus, by observing coefficient of determination, it can be concluded that the variables in marketing agents explain about 48% of the variability belonged to promotion of livestock products marketing.

The purpose of present research is feasibility study of application of precision agriculture for productivity of manufacturing organic crops from viewpoint of experts of agricultural department of Tehran province. The statistical society of the present research consists of all experts of agricultural department of Tehran that are more than 210 persons and among this number, total number of 132 persons was selected by simple random sampling method as volume sample. Prioritizing in relation to effective social factors on ability of performing precision agriculture for productivity of organic crops with 0.230 coefficient of changes, partnership of farmers and researchers in all stages of production, evaluating and promoting results obtained of researches and assessments for precision agriculture, effective economic factors with 0.182 coefficient of changes, having enough budget for performing research and its relationship with precision agriculture among agricultural farms, factors for effective policy making with 0.268 coefficient of changes, regarding plans of precision agriculture as fundamental issue within frame of macro-policies of agriculture and rural development of Iran are regarded as first priority. Prioritizing forms based on coefficient of changes reveal that from viewpoint of experts of agricultural department, the highest priority for technology related to level of changes are including: Tillage, micronutrients and pesticides. Prioritizing the viewpoint of experts of agricultural department in relation to application of precision agriculture for producing organic crops with change coefficient 0.219, 0.214 and 0.213 are related to increasing economic return, increasing income of producers and reducing production costs.

Using creative ways, educational system, promoting economic, in all aspects, focusing on processes, expanding the strategic methods along with free business are improved gradually in such organizations and they are included within high performance organizations as a result. In this study, we try, by prioritizing effective factors on home-based businesses economical achievement, evaluate the role of those factors. The study is of applied type and the method being used is descriptive- correlation. Conducting the stage of theoretical studies and qualitative investigations by documentary method and the quantitative stage by fieldwork method , using a questionnaire According to the findings, a chronbach alpha coefficient of was found to be 0.71 in the home-based businesses economical section of the questionnaire, the population consists of clients supported by Imam Khomeini Relief Committee in Hamedan (n=322). Prioritizing of studied factors based on CV show that “interest level to created occupation” in performer individual properties and “applying experiences of experienced and practiced individuals”, in social-cultural factors was the first priority.

In this study, we try, by study  the ICT economic-social factors  in the palm date marketing in agriculture, evaluate the role of those factors. The study is of applied type and the method being used is descriptive- correlational .the population province and using Cochran’s formula , a sample size of 144 members was selected census method is used for the purpose of responding to the questionnaires. The Results of correlation between organizational electronic readiness or experts and items of date marketing showed that there is positive significant relationship between electronic readiness of date experts with the entire items of date marketing except reducing cost of selling and producing date. Results of T test showed that there is significant difference between items of electronic readiness based on sex at 1% and items of creating market relationship, supplying and selling and reducing cost of producing and selling based on sex at 5%.

The purpose of this study was to investigate thefactors affecting the status of organic products in the consumer basket ofhouseholds in west of Tehran. This research is a descriptive-correlationalstudy carried out using a survey method. The statistical population of thisresearch includes those who are referring to fruits and vegetables and fruitsin the west of Tehran. The number is 260 people. Using Karaji and Morgantables, and according to the size of the population, the sample size wasestimated to be 153 people. The samples were selected using simple random sampling.The main tool of this research is a questionnaire whose validity was obtainedby the opinions of professors and experts in the field of agriculture. Thereliability of the questionnaire was carried out through a preliminary test.The Cronbach's alpha coefficient was 0.94. Also, the results of parametriccomparisons using Independent t-test and ANOVA showed that the average of thestatus of organic products by gender, household head, There is a significantdifference between the occupation of people using organic products.Investigating the correlation between the factors identified in the factoranalysis and the variability of the status of organic products in the consumerbasket of households showed that there is a positive and significantrelationship between the educational, marketing, informational and culturalfactors with the dependent variable of the status of organic products in theconsumer basket of households. The result of regression analysis is that thetwo variables of the marketing agent and the type of consumption of organicproducts are the most important independent variables affecting the dependentvariable of the status of organic products in the consumer basket ofhouseholds, which interact 8.1% of the variations of the dependent variable ofthe research

In today’s competitive world, customer satisfaction for insurance companies is important with respect to rapid changes in competitive positions and marketing situations. For this reason, different models are designed for measurement of customer's satisfaction. One of them is marketing mix 4C’s that increases customer satisfaction and loyalty by addressing customers interests about a product or a service. The general goal of this research is identifying effect of marketing mix elements on customer's satisfaction of life insurance. It was carried out in 96, at Pasargad insurance offices in Tehran. The method of this research was descriptive and correlation and required data was collected through questionnaire. In order to measure the validity research instruments, designed questionnaire was given to 30 specialists and supervisors. Cronbach’s Alpha value for the questionnaire was (α=0.92). The population for this research was 391 customers of Pasargad life insurance that was selected through a stratified sampling. After data extraction, statistical analysis was carried out by SPSS 21 and Amos 21 soft wares. Based on the analysis results, among marketing mix 4C’s (clients, costs, communications convenience) only communications had meaningful effect on customer's satisfaction of life insurance.