فهرست مطالب

Agricultural Marketing and Commercialization Journal
Volume:1 Issue: 2, Winter 2018

  • تاریخ انتشار: 1385/05/10
  • تعداد عناوین: 6
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  • Masoumeh Arfaee *, Sara Rezaei Pages 1-5
    Marketing as success factor is at ever-growing center of attention by governmental and private organizations and nowadays, marketing is turned into a complicated philosophy for establishing dynamic relations of organizations with desired markets. The livestock section is regarded as most important section in economy of Iran and marketing livestock products in comparison to other products has higher level of complexity and problems and one of the necessary requirements of directors and organizations, is to undersigning and developing marketing plans for products and services. In this research in order to obtain designed goals, it is benefit from statistical society consisting of 184 managers and 56 experts among conversion industry of ministry of agriculture and shows that from viewpoint of directors, level of influence of social factors on improving marketing of livestock product is at medium to high level and from viewpoint of experts, the influence of social factors is at high level.
    Keywords: Marketing Management, Social Factors, Livestock Product Industry
  • Shamsi Doosti *, Seyed Jamal F. Hosseini, Seyed Mehdi Mirdamadi Pages 7-23
    This research is about educational system of entrepreneurship for disabled rural people. The present research is applied orientation and its method is survey, descriptive, correlation, and causative. Statistical society of the research includes all disabled rural people in Lorestan province which are 13085 people. 374 people out of these 13085 people were chosen as a sample based on Cochran's sample size formula and the sample was classified sampling. In each class, these samples were chosen based on simple random sampling. After defining the reliability and validity of the questioner, data were processed by SPSSv22 software. Statistics of mean, median, mode, index of differences regression analysis in descriptive statistics and , path analysis and confirmatory path analysis and structural equation model analysis verification of the model is made possible by using has been possible by using lisrel software.
    Keywords: disabled people, rural persons with physical-motor disabilities, entrepreneurship, Entrepreneurship Education
  • Azita Zand *, Mohammad Mohammadi, Masoumeh Arfaee, Mansour Hatami Pages 25-29
    The purpose of this research is studying social-economic factors on marketing fruit packaging s from viewpoint of experts Tehran municipality fruit and vegetable market organization. The present research from viewpoint of type of research is classified as applied research and its methodology is descriptive- correlation. Statistical society of this research consist of 150 experts Tehran municipality fruit and vegetable market organization; in which, 108 persons were selected as volume sample with simple random sampling method. The calculated alpha for questionnaire of current research is 0.79 and the research data show that there is positive-significant relationship between social-economic factors and marketing fruit packaging s by experts Tehran municipality fruit and vegetable market organization
    Keywords: Social- Economic Factors, Marketing, Fruit packaging s, Experts Tehran municipality Fruit, Vegetable Market Organization
  • Omid Jalil Piran, Azita Zand *, Ali Hoseinzadeh, Mohammad Mohammadi Pages 31-47
    The purpose of this research was studying the impact of environmental management on rural poverty in Ghahan villages of Ghom province. The type of research is descriptive-correlation that is done through survey method. Statistical population of research are heads of households in Ghahan villages of Ghom province that through Cochran formula and stratified sampling was selected 318 people totally random. Main tool of this research is a questionnaire that it`s validity is obtained by using panel of experts and masters in the agricultural management field. The reliability of the questionnaire is done through pre-test and by Cronbach's alpha coefficient, that was acceptable. The results of research shown that exist significant negative correlation between the water resources management, soil management, waste management and collection and disposal of wastewater, maintaining and preserving vegetation and natural habitats and managing the physical environment of the village with rural poverty. The results of analysis regression are indicated water resources management, soil management, maintaining and preserving vegetation and natural habitats and managing the physical environment of the village variables well explain for 59.9% changes in rural poverty.
    Keywords: Environmental Management, Rural poverty, Ghom province
  • Sharif Fallah, Solieman Rasouliazar *, Loghman Rashiedpour Pages 49-60

    population growth increases and need to provide food day-to-day were increasing. The main purpose of this research was to analyze effective components to reduce the wheat decrement reduction.  The study in terms of objective was an applied one and in terms of method was casual and communicative. A questionnaire was used to collect data. Cronbach alpha coefficient of questionnaire was obtained 83%. The statistical population of this study consisted of all wheat farmers of Mahabad city with a population equivalent to N= 6200 that by using stratified sampling, simple random and the general formula of Cochran 210 wheat farmers were selected. In this study, effective factors in reducing the wheat losses were agricultural, social, extension-educational, political, economic and technical Components. Also in this research in each component investigated the main options influence on wheat decrement.

    Keywords: Wheat, decrement, affective, components, Mahabad city
  • Mojtaba Ziaeemehr, Fatemeh Panahi *, Shaghaeigh Kheiri Pages 61-75
    In the current condition of the changing world, business corporations in competing with other competitors seek to reach a prominent position through achieving advantages. Marketing advice is one of the most important services these companies make. On the other hand, service consumers are constantly seeking suppliers who offer far better services, understanding this distinction would be of help in the selection process of the required services and will help customers choose better suppliers and pay more money in return to receive good services; for this reason, customers' satisfaction should constantly be measured and evaluated. The main objective of this study is investigation management and professional factors affecting farmers' satisfaction. The study adopts a descriptive method; inferential statistics were also used to analysis the data. 290 wheat-farmers were selected as the population of the study. The farmers were under the agricultural and engineering services companies in Islam abad gharb, a town with the population of 16900. Findings showed that was a significant relationship between independent variables of farming activities record, the amount of information from the organization chart of the agricultural and engineering companies, social contribution, activity level, as well as how company experts act and the dependent variable of the study (satisfaction). Furthermore, stepwise multiple regression test showed 23.5% of the dependent variable (satisfaction from agricultural and engineering companies) variation could be explained by variables such as: (the amount of information from organization chart of agricultural and engineering companies, the activity level, how company experts act as well as farming activities record); The rest 76.5% depend on other factors not investigated in this research.
    Keywords: satisfaction, Agricultural companies, Service marketing, public extension, Extension privatization