دوفصلنامه راهبردهای بازرگانی
سال بیست و هفتم شماره 1 (پیاپی 15، بهار و تابستان 1399)

The aim of this study was to design and explain the international entrepreneurial marketing model for banking service startups.First, using the qualitative method of theme analysis, dimensions and components related to the international entrepreneurial marketing model were identified and a research questionnaire was designed and the international entrepreneurship marketing model was used to measure and test.In this section, statistical software SPSS 21 and SMART PLS were used.On the other hand, the statistical population and sampling were identified in two parts.In the qualitative part of the statistical community consisting of academic experts familiar with the subject of research and sampling method is also the method of snowball. The statistical community in the quantitative department consisted of managers and supervisors of companies active in the field of banking service start-ups that sampling was done in an accessible way. The research model is based on 4 factors: connectivity, environmental capability, innovation orientation capability and market-oriented capability that after measuring the model, all paths between the variables in the model were confirmed and significant at 95% confidence level. The highest path coefficients are related to the environmental factor relationship and international entrepreneurial marketing, ,market-oriented agent relationship and international entrepreneurial marketing.

Today, in order to interact with the new competitive environment, firms have changed their view from product-oriented or company-oriented tovalue-oriented, and in this change of perspective, In order to investigate these factors, extensive and scatteredstudies have been conducted that the analysis and deployment of them requires the integration of the findings. Therefore, the present study seeks to achieve a comprehensive model of factors affecting the motivations of value cocreation in the relationship between the business to business. Since the studies related to co-creation motivation are more than qualitative research, the meta-synthesis method was selected and due to the comprehensiveness of the seven-step model of Sandelowski and Barroso(2007).this model was used to conduct the research stages.The process of searching and selecting appropriate and relevant articles based on the Critical Appraisal Skills Program was performed until 2020, and over 202 studies were reviewed, of which 34 studies were finally selected for analysis.The validity of the present study is theoretical validity and also Kappa Cohen test was used to measure the reliability.Findings were extracted in the form of 94 codes,18 Basic Themes and 4 Organizing Themes. The results showed that the factors affecting the motivations of co-creation are classified into:(1)Factors related to the supplier:marketing management, product development, organization, organizational culture, communication structure, resources and organizational roles. (2)Factors related to the customer: Senior managers' personality traits, learning, resources, and customer role.(3)Factors related to co-creators (participants)interactive structure, behavioral characteristics, resource structure, knowledge and value.(4) Factors related to the co-creation platform:including service systems and value propositions.

The aim of this research is to design and explain the agile model of design and development process of a new Iranian automotive product based on a platform-based perspective. This research was conducted using a qualitative approach and the Grounded Theory as the method based on the agility analysis of gateway system. Data were collected by studying upstream documents and conducting in-depth open interviews with 18 cases of experts who were aware of the subject matter in the development phases of Iranian carmakers product. Whatness of the problem. This research was conducted based on the deviation from the approved plan of 1404 in the area of production and export and movement angle relative to the new global trends in the area of car development. This is while Iran's car market is assessed with regard to a thirsty per capita market, which is itself regarded as the basis of the whyness of this research. Results obtained from data analysis in the paradigm model of data showed that considering the interrelation of the product development policies in the area of the whole policy of carmakers, there is a three-dimensional model with infrastructural, structural, and strategic components, but it needs the dynamicity of the whole development process of carmakers and their sub-sets in the context of the government macroeconomic policymaking. Establishing car policymaking major, reviewing national rules in cooperation, car manufacturing political economy, identifying enablers in patenting in Iran car manufacturing, etc., are considered in the infrastructural dimension. In the structural dimension, establishing independent car centers, establishing techno centers toward process integration, modulation of designer and manufacturer sub-sets for car systems and sub-systems, scenarios writing for mega platform network, etc., are considered. Finally, roadmap < /em> for future research of car manufacturing based on new generations of global cars, formulating technology programs at national level, national roadmap of car manufacturing anterior and posterior industries, formulating the comprehensive self-sufficiency program in line with the maximum ownership of platform, formulating dynamic anti-sanction scenarios in cooperation, etc., are considered in the strategic dimension.

The value of a brand is said to be worthy of the inherent value of a well-known brand. This value occurs when customers, due to the attractiveness of the attached name to a product, pay more and more money to a product of equal quality. Sometimes the estimated value of a company's brand is a significant share of the company's physical asset value. In this research, it has been attempted to identify the relationship between brand value and the performance of companies accepted in Tehran Stock Exchange by using company-centric approach and applying actual data. By studying the literature of the subject and the patterns and results of previous researches, four hypotheses are proportional to the four main factors affecting the brand value of the companies. By applying the model of the unpopular data panel, during the six-year period, 594 observations from 99 companies the test is carried out. The results show that advertising intensity, company life, market share and brand life have a positive effect on brand value.

Organizations do not operate in a vacuum but are part of a large ecosystem that is affected and impacted. Changes in the business environment such as changes in rules, competition, new technologies require that the business model of the organization be adapted to these conditions. Therefore, to remain competitive in today's competitive market, organizations need to identify the environmental drivers that affect the business model, and on the other hand, create the dynamic capabilities needed for business model adaptation. The purpose of this study is to identify and explain the business model adaptation and identify the influential environmental drivers and dynamic capabilities needed for business model adaptation. For this purpose, the ICT industry has been studied and using Multi grounded theory, data analyzed from systematic literature review over the past 15 years, and interviews with 18 industry experts, which are improbably and purposefully selected using the snowball method. Finally, a model was developed in which environmental drivers affecting business model adaptation into six groups of "political", "legal", "economic", "market", "technological", "social", and "competitor factors" and the dynamic capabilities needed to adapt the business model of the ICT industry into the four groups of "External observation and evaluation", "Internal resource renewal", "External resource acquisition" and "Internal resource reconfiguration" have been conceptualized. Also, business model adaptation has been conceptualized into three groups: "value proposition adaptation", "value creation adaptation" and "value capture adaptation".

The purpose of this study is to identify and prioritize export challenges and opportunities as effective factors in the development of handicraft home-based businesses. The research was an applied research with a qualitative approach. The technique used for data collection, data analysis was content analysis method. The statistical population is handicrafts of Hamadan province in the fields of pottery, ceramics and hand-woven carpets in 2019. After reviewing the literature, sixteen interviews were conducted by interviewing guide questions, using the in-depth interview technique with purposeful sampling of key informants using the snowball method. The Analyzes were performed with the SWOT approach and were classified and refined through communication between categories, research data. 14 key factors (pivotal components) 154 concepts were identified. After a multifaceted evaluation with the interviewed experts, the results showed: a) Financial indicators: investment and income capacities, production and export costs b) Improving the business environment: Amending the laws and Regulations, increase training capacities, improve production operations and workshop technology c) Access to foreign markets: obtain general market information, strengthen export knowledge and strengthen export development organizations d) Develop export capabilities: Proper planning, increase Marketing capabilities, increasing product usability and increasing competitive advantage have an impact on improving the performance and development of home-based businesses. The final research model was formed with four main categories.

Export performance is a very important issue for exporting managers, particularly those in services industries. One of the main reasons for this degree of importance is that export performance will have a lot of positive outcomes for organizations. The purpose of this paper is to investigate the effect of export experience and export commitment towards marketing capabilities and marketing capabilities toward effectiveness strategy implementation and export performance with the effect of dysfunctional competition. A cross-sectional research design, drawing upon a questionnaire survey has been employed to collect data from a sample of 83 people of Isfahan’s selected manager’s company. The content validity of the questionnaires has been confirmed by experts opinion and construct validity has been confirmed using factor analysis. In addition, the reliability of the questionnaires has been confirmed by Cronbach's alpha method. To test the research hypotheses, structural equation modeling has been used. The results revealed that export experience, export commitment, towards marketing capabilities influenced significantly. And marketing capabilities towards effectiveness strategy implementation and export performance influenced. In addition, effectiveness strategy implementation towards export performance not positively influenced. Dysfunctional competition toward export performance influenced. This study contributes to the literature of export performance in the exporting management by being the first to investigate the simultaneous impact of export experience, export commitment and marketing capabilities on effectiveness strstegy implementation and through it affect export performance.

The purpose of this study is designing a model to evaluate the strategic capability of one of the municipalities of Bushehr province. Thus, via studying the theoretical literature, the affecting factors on strategic capability of organization has been identified and based on that, a conceptual model of the study has been designed. through studying the literature, managerial, human-financial, socio-cultural, research and development, marketing and service delivery, considered as effective factors on the strategic capability of the organization. this paper purposes a method for evaluating the strategic capability of the organization through determining and classifying the parameters affecting on strategic capability of the organization in multi-level structures. Due to the impossibility of defining an explicit mathematical function to evaluate the factors impact on organization strategic capability, a multi-level fuzzy inference system is designed through fuzzy controllers with the help of Mamdani fuzzy inference system. The proposed model has been applied to evaluate one of the Bushehr’s province municipality organization, and results shows the performance consistency prolong the fuzzy inference system. Experimental results, which its system has been designed in MATLAB 2018 fuzzy toolbox shows that in the first level of the system, managerial factors are the most important, and control and monitoring have the greatest impact on the system output in the lower level. Fuzzy scores are assigned ranging from zero to one, from that the language variables have been used to evaluate the strategic capability of the municipality in terms of various indicators.

Improving the level of competitiveness of start-ups is a serious issue today. Companies active in the Iranian information technology industry are considered as start-up companies, so effective knowledge of the factors affecting the level of competitiveness of these companies is an important issue that needs to be considered more. Therefore, the present study aims to determine the impact. Characteristics of business intelligence on competitiveness with the mediating role of entrepreneurship-centered, market-oriented and business innovation among software companies in Tehran. The research method is applied in terms of purpose and descriptive survey and correlation in terms of data collection method and is of quantitative type. The statistical population of the study includes all companies in the software technology industry in Tehran with 767 active companies. In order to determine the sample size, Cochran's formula was used and based on this, 258 managers were selected as a statistical sample using simple random sampling method. Standard questionnaires were used to collect data. Also, in order to determine the validity, face validity and structural validity were used, which was confirmed with a factor load value higher than 0.4. Cronbach's alpha coefficient was used for the reliability of the questionnaire, which was also confirmed by estimating the Cronbach's alpha coefficient higher than 0.7. The research hypotheses were tested by structural equation modeling using SMART.PLS2 software. The results indicate that entrepreneurship, market orientation and innovation play a significant mediating role in the relationship between business intelligence and corporate competitiveness.

Nowadays , smart stakeholders in the children's products industry are trying to implement the right strategies to develop their businesses, But the child market is a complex issue and there is no comprehensive pattern in this regard. The present research aims is to design a pattern for evaluating and selecting strategies for industrial companies operating in the field of child market in Iran Using Grounded Theory and Delphi fuzzy with a market oriented approach. For this purpose, first to analyze the secondary data and Then, in order to collect data, the in-depth interview technique with snowball sampling method was used. The interviewees of this research are practical experts and scientific experts After eighteen interviews, Theoretical saturation was obtained and at the same time according to the data obtained from the interview section, three steps of open coding, axial coding and selective coding were performed. In total, the current research model consists of 148 primary data, 12 categories and 52 concepts. Then to method, 41 indices with the highest frequency were selected and classified into 5 main categories and Eventually a paradigm shift in child market strategies emerged, In this pattern, two structural and process strategies were identified. That these strategies include Update market information, Technology Development, Brand strategic planning, Competitors performance analysis, Continuous market assessment and personnel, As a result, stakeholders in industrial companies active in the field of child market can be a leader in the implementation of strategies in the child market by applying this pattern