نشریه راهبردهای توسعه روستایی
سال هفتم شماره 4 (پیاپی 28، زمستان 1399)

At present, although the efficiency and sustainability of many environmental protection technologies have been widely proven in agricultural research centers, but many farmers still do not have enough information and knowledge about these technologies, and the reason for this is that such technologies require the replacement of local management skills, knowledge and manpower with foreign inputs. The purpose of this study was to analyzing of the effect of agricultural extension and education system in the form of educational-extension methods on farmers’ environmental behavior. The present study is a descriptive and causal-relational research that was conducted by survey method. The statistical population of this study was farmers in Sis area located in Shabestar district of East Azarbaijan province (N = 4487). The Morgan table was used to determine the sample size. The sample size was 350, which increased to 360 farmers to reduce the error and also to cover the unanswered questionnaires and were studied using random sampling method. The data collection instrument was a questionnaire which Its validity was confirmed using the opinion of professors of agricultural extension and education at the university of Tehran and the reliability of the variables was confirmed using a pretest and Cronbach's alpha coefficient. The structural equation modeling technique was applyed to analyze the data. Based on the obtained information, there was sufficient evidence for the confirmation significant effect of "group methods" and "environmental attitude" on "environmental Behavior". The significant effect of "individual extension" and "environmental knowledge" on "environmental attitude" was also confirmed. Based on the results, the combination of individual, group and mass methods in extension programs can be done to increase the effectiveness of educational-extensional methods, to enable the synergy of educational resources and educational methods in one harmonious and cohesive platform.

The most important task after the production of any product is to deliver that product to the consumers. Boqmech village in Chenaran city is considered as the center of tobacco production in Khorasan Razavi province for various historical, environmental, social and economic reasons; However, it faces many problems in product (Tobacco wood and leaves) marketing. Therefore, identifying the best tobacco marketing strategies will have a great impact on improving the economic situation of the people living in the region. The present study, in the framework of strategic planning, while recognizing the internal and external factors affecting tobacco marketing, provides appropriate strategies in tobacco marketing. The research was conducted in a descriptive-analytical method. To achieve the objectives of the research, 17 strengths, 23 weaknesses, 10 opportunities and 17 threats facing tobacco marketing were identified through the analysis of government policies, interviews with tobacco marketing activists and a number of tobacco growers. The analysis unit was 41 tobacco growers and activists in the field of tobacco marketing. In this research, two strategic planning tools, SWOT and QSPM, were used. In the SWOT matrix, according to the final scores in IFE = 2.54 and EFE = 2.170, the optimal competitive strategies (maximum-minimum) to improve tobacco marketing were identified. Optimal strategies were identified with the help of Quantitative Strategic Planning Matrix (QSPM) and prioritization, as the most important strategy identified with a score of 0.996 was “to form a cooperative in the village with the participation of all tobacco growers”.

The purpose of this study is to investigate the position of modern rural management (performance of councils and villagers) in the economic and social developments of Kahrizak rural settlements. The analytical research method is based on library, documentary and field studies. The statistical population of the study is the residents of Kahrizak district villages who have a high population and have a council and a village council. The total population of households in the studied villages is (5913) people. Therefore, based on the Cochran's formula, 360 families were selected as the sample population. Also, 20 specialists were selected based on purposive sampling. The results of the Spearman correlation coefficient and the existence of weak correlation indicate the fact that there is no positive and significant relationship between the performance of councils and villages and the economic and social developments of Kahrizak rural settlements. Furthermore, the results of Mamdani fuzzy ranking for spatial analysis of economic and social developments in rural areas of Kahrizak with emphasis on the performance of councils and villagers showed, respectively, villages (Gol Hesar, Ghamsar, Dehno, Darsonabad, Nouchman Zamin Castle) has been characterized by moderate downward economic and social developments with emphasis on modern rural management, as well as villages (Ismailabad, Salmanabad, Qaisarabad, Kabirabad, Jahanabad, Torquzabad, Khairabad, Azimabad) shows a very low level of economic and social developments.

Today, most people, especially in rural areas, are denied access to financial services such as microcredit, whether in the form of facilities or savings. This is if microcredit can boost entrepreneurial incentives among people who are thinking of starting a business in rural areas with potential, such as Radkan County. Therefore, the aim of the present study is to identify the barriers and limitations of using public micro-credit in the development of rural entrepreneurial activities in Radkan village. From the paradigm perspective, this research is considered as a qualitative research and has been carried out with a pathological approach and with the aim of exploration (obstacles and problems of using micro-government credits). In this study, the method of basic theory and the method of qualitative and semi-structured in-depth interviews have been used to collect information and data in 13 studied villages. Therefore, data collection was done first at the library level for theoretical review of the problem and then with unstructured and open interviews. The sample population consisted of 29 rural entrepreneurs from Radkan village and 68 rural people. The collected data were analyzed through content analysis and classified through open coding, central coding, and selective coding. Findings from the research have led to the extraction of the conceptual model of barriers and limitations to the use of microcredit for entrepreneurship. The findings showed that entrepreneurs and rural people due to obstacles and restrictions (economic, social and institutional-administrative) such as: insufficient loan amount, long process of obtaining loans, high interest rates and interest of banks, complexity of administrative and banking affairs and ... They stop taking loans.

The privatization process is an approach to the gradual access to a market mechanism whereby Countries with interventionist governments transfer part of ownership to individuals sector. In this study, factors affecting individuals motivation for companeis privatization and their sub-factors interpretation were investigated using Logit model. The required data were collected from the study through 250 questionnaires with Cokran formula and in-person interviews with public and private sector employers and graduates in Torbat Heydariyeh city in 2019 using the classified random method. The results showed that creating competitiveness and increasing applied training are the factors effecting privatization from the viewpoint of public sector employers. Increasing applied training, improving leadership style and increasing motivation in employers are factors effecting privatization from the perspective of private sector employers, and creating competitiveness, creativity and applied training have a significant effect from the perspective of graduates. Also, regarding the study of the factors affecting applied education from the perspective of public and private sector employees, learner motivation and readiness, efficiency and effectiveness of courses and the order and regulations of courses have a positive and significant effect. Given the importance of the role of applied education in motivating the privatization of rural cooperatives, it is suggested by creating incentives, the necessary motivation and preparation for learning is created in the employees and quality and orderly privatization training courses are held for the employees of cooperative companies.

Our country has been seeking the interaction of officials with the people and vice versa for many years. The creation of local management among the local people themselves is also associated with this issue. In the meantime, good governance through components such as participation, accountability, etc. can be the connecting factor. In this study, we try to study and analyze the effects of good governance on improving the social welfare indicators of rural areas of Frieden city. This research is applied in terms of purpose and is descriptive-analytical and correlational. The statistical population of the study is all heads of households living in the villages of Frieden city, which according to the last census in 2016 is equal to 23311 people and 8430 households, of which 385 people were selected using the Cochran's formula. The instrument was measured by the Mohaghegh Questionnaire, the validity of which was formally verified by Mohaghegh University professors. With Cronbach's alpha coefficient by Spss23 software, the reliability of the questionnaire for good governance variables was 0.830% and for social welfare indicators was 0.837. Percentage was obtained. Sampling was based on the principle of proportional division and the questionnaire was distributed randomly among residents. In analyzing the results, first the good governance situation and social welfare of the regions were measured and then with the help of Pearson correlation correlation test and multiple regression test, the relationship of independent variable to dependent was measured. Pearson correlation results showed that there was a moderate to strong relationship between all variables of good governance and social welfare. In multiple regression, variables (good governance) predict 61% of the variance (social welfare). Meanwhile, the responsibility variable with beta coefficient of 0.30% is more effective than other variables in improving social welfare indicators. It can be said that the sense of responsibility of local managers according to the pattern of good governance increases the level of social welfare of the villages of Frieden city

Production of agricultural products as an effective part in the development of the country in various dimensions is of great importance; However, considering the waste of production of these products in the country, which according to statistics is more than 30% of total production, it seems necessary to change production methods by aligning farmers and villagers to use new production technologies by them through communication solutions. Participate in urgent action. The statistical population of this study was the promoters working in Khorasan Razavi agricultural jihad and extension assistants related to the agricultural jihad of the province. Based on non-probability sampling, the sample population was selected as described. The "qualitative" and "quantitative" methods used in this research are as follows: At first, in the "qualitative" method, through "in-depth interviews", 15 agricultural workers in the villages of Mashhad were interviewed and the answers provided by the software Maxqda was analyzed and based on these results, the measurement tool was designed with 40 items and 220 agricultural promoters across the province were asked to respond and then the results were analyzed using SPSS software. The purpose of this study is to obtain a model to explain the impact of participatory communication on the use of new production technologies among farmers. All 8 hypotheses in this study were tested and confirmed using variance test and one-way analysis of variance, and finally, using linear regression, the effect of variables was confirmed. It is suggested that agricultural promoters use the knowledge and tools of participatory communication to align farmers to use new production technologies.

The aim of this study was to identify and ranking effective factors on marketing performance in Iranian fishery industry based on a qualitative studie. Therefore, first, by conducting semi-structured interviews with experts and senior managers of marketing and sales of fisheries companies in 10 provinces of Iran in 2020, identify the factors affecting marketing performance and then rank those factors using fuzzy hierarchical analysis method. The statistical population of this study is academic experts and fishery industry managers who were collected by purposeful sampling of research data. After gathering the necessary information, the interviews were classified and coded, which resulted in identifying the factors influencing the marketing performance. After identifying the factors, the paired comparisons questionnaire was designed for ranking. The results showed that of the factors influencing marketing performance, weight factor (0.311) from fisheries managers' point of view and financial factor weight (0.223) from the point of view of marketing managers, factors related to marketing innovation, related factors With the market as well as customer-related factors coming in next. It is therefore recommended that managers of fisheries cooperatives consider brand management and branding-related activities for successful marketing.