مجله مطالعات میان رشته ای ارتباطات و رسانه
سال چهارم شماره 1 (پیاپی 11، بهار 1400)

Creative human resource is a vital asset for every media organization. But, in addition, to do this creative manpower, the conditions in which the creativity emerges are also important. This research is opting to assess the necessary conditions for the emergence of creativity. To achieve this goal, a survey is done to examine the organizational Atmosphere suitable for creativity to manifest itself by applying a standard questionnaire for situational outlook. This questionnaire covers 9 perspectives plus 9 questions to assess the aspects of organizational Atmosphere. In this process, IRIB’s News Agency was selected as a statistical population. According to the findings, IRIB News Agency must enhance its personnel job satisfaction, give them more freedom of action and diminish conservative working practices.

The aim of this research is to understand about the effective factors on Kermanshah’s audience satisfaction from Zagros TV network news broadcast. To achieve this, a survey research is done by using questionnaires. The inhabitants of Kermanshah were taken as statistical population of the research. By the help of multistage cluster sampling & random sampling based on Cochran’s formula, 400 questionnaires were distributed among audience to answer (including 207 female & 193 male). Then, the data was collected & analyzed by SPSS method. 215 persons (equal to 53.75% of respondents) expressed their satisfaction to a high & very high extent from the news broadcast of Zagros TV network. Also, 135 persons (equal to 33.75%) were moderately satisfied & 50 persons (equal to 12.5%) showed their dissatisfaction to low and very low extent. On the whole 67.34% of audience in Kermanshah were satisfied with Zagros news broadcast.

In recent years, due to the expanded evolutions in the field of producing & screening films in Iran, the tendency towards artistic aspects of filmmaking in different genres has led to the formation of the Art & Experience Cinema Institute. Under governmental support, this newly born institute could propound itself among filmmakers & audiences as a cultural base for producing art films. This occurrence very much resembles what happened in French Cinema during the 60s. The present research tries to take advantage of the views of French Sociologist “Pierre Bourdieu” and analyze the standpoint of Iran’s Art & Experience cinema based on his “Field Theory”. The research will also intend to show how Art & Experience cinema tries to define itself as an independent entity besides mainstream cinema having autonomous features. This research will also examine the fact that to what extent this effort has been successful.

This research is opting to survey the effective factors on Ardabil’s audience who receive news via social networks in comparison to satellite networks. The methodology of the research surveys and it has applied questionnaire technic. The statistical population of the research is Ardabil’s citizens above 18 years old who use social & satellite networks. Sampling has been done according to Cochran’s formula with 400 persons. This is done by multistage cluster & random sampling. The outcome of the research shows that respondents prefer to receive news from social & satellite networks. On the contrary, satellite news has been preferred for features such as trust-building, accuracy, transparency, speed of circulation, impartiality, uncensored, and a variety of subjects that audiences are looking for.

The goal of this research is to compile & design a model for promoting sacred defense cinema production with an approach of Grounded Theory. This research is applied in its nature and executed with a qualitative method. The statistical population of the research consists of film specialists, cinema producers, experts & cultural managers. Then, 22 persons were selected based on theoretical saturation. Semi-structured interviews were used as a tool of data collecting and then, they were analyzed in three stages of open, axial & selective coding. The findings show, to improve sacred defense cinema, there should be paths provided to cause an increase in productions. It is also necessary that authoritative views should be put aside and pay attention to technical & production infrastructures. An adequate budget for film production in line with the goals of sacred defense is a must. Strong research-based works together with core concepts values in providing suitable screenplays should also be paid special attention.

The aim of this research is to find out about the fact that what are the features of a successful TV animation for representing ritual content in order to influence children. The present research has adopted a descriptive-analytical method to survey on the characteristics of distinct TV animations, and consequently, realize that how such concepts are received by children. In line with these goals, researchers have surveyed on three TV animations from American TV networks namely “Scooby-Doo, Charlie Brown & Mickey Mouse”. The analysis of the aforementioned animations provided the most important features of TV animation. The findings justify that successful ritual animations adopt indirect narrative while giving imitative patterns with suitable characterization, emphasizing on action (Rather than being dialogue oriented). In addition to that, attractive visual settings have succeeded in forming the rituals in children’s minds. According to Social Learning Theory, children who are attracted to animation, will imitate their popular characters and in turn this leads to a kind of behavioral modeling. Regarding the fact that children have a modeling reception through animation, then, this should remind artists & decision makers of TV animation to pay more attention in producing attractive animations with ritual subject matters.