فهرست مطالب

Research in Sport Management and Marketing - Volume:2 Issue: 2, Spring 2021
  • Volume:2 Issue: 2, Spring 2021
  • تاریخ انتشار: 1400/08/05
  • تعداد عناوین: 6
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  • Abbas Naghizadeh-Baghi*, Masoud Imanzadeh, Mitra Lalfam, Farzad Nobakht Sareban, Majid Javid Pages 1-13
    Background

    Gymnasiums need to identify and strengthen the factors influencing customer attraction to grow and survive. Examining and recognizing the factors that lead to attracting people to such places is important in sports management. The purpose of this study was to identify and classify the factors affecting the selection of women's gymnasium using factor analysis method.

    Methods

    The research method is applied and the main strategy of the research is a mixed-method and it was implemented in the field. The statistical population of the study includes all customers of  Ardabil women's gyms. Using the Cochran's formula, the sample size was 384 people and the random sampling method was used to select the sample units. The measuring tools included interviews and questionnaires. Participants were selected using purposeful sampling for the interview and theoretical saturation was reached when the number of participants reached 12. Open coding was performed using MAXQDA12 software and a research questionnaire was developed using 44 codes. The data were analyzed by SPSS26 software using Exploratory Factor Analysis test.

    Findings

       The results showed that 44 final characteristics affecting the selection of the gym were factorized into 8 factors by factor analysis and these factors explain 67% of the total variance.

    Conclusion

      Factors influencing the selection of women's gymnasiums in order of priority include Physical Evidence, process, Place, price, product, People, Promotion and Privacy.

    Keywords: factor analysis, Gym, Selection, women, Ardabil
  • Sadaf Hesari *, Nasrin Azizan Kohan Pages 14-27
    Background

    Winter sports tourism is a key economic factor in many mountain regions worldwide. Motivation has a very strong effect on the behavior of tourists. Therefore, motivations act as travel stimuli, and in contrast, restrictions are factors that prevent the participation and presence of tourists in related activities. The purpose of this study is to investigate the role of restrictions in motivating winter sports tourists to Alvares ski resort in Ardabil province.

    Method

    This research is descriptive-type and in terms of purpose, it is practical, also, the field research is used in this study. The statistical population of this study is all sports tourists and ski tourists in Ardabil province and the statistical sample based on Morgan sampling table. 370 people were selected as the statistical sample. In this study, in order to analyze the data, statistical methods of frequency distribution, mean and standard deviation and simple regression test have been used.

    Findings

    The results show that in general, the restrictions have a significant effect on the motivation of tourists (P = 0.01).

    Conclusion

    As a result of reducing tourist restrictions, both directly and through its relationship to the level of motivation of tourists, ski resort managers should be considered to retain and attract customers.

    Keywords: Restrictions, Motivations. Winter tourism, Sport Tourism, Alvares Ski Resor
  • Houriyhe Dehghanpouri * Pages 28-48
    Background

    This paper reviews and discusses recent literature on trust, perceived risk and behavioral intention in online shopping for sports products and services. On this basis, we propose a hypothetical model as a basis for theoretical and hypothetical development in future research.

    Methods

    The paper complies with the methodological requirements of Systematic Literature Reviews (SLR). The current SLR gathers and synthesizes research records of the last 13 years (2007–May2020) on consumer perceived risks, trust and concerning behavioral intention in online shopping in sport domain. Online stores selling sporting goods and services should take into deterrents and risk factors to increase their sales, keeping existing customers and attracting new customers and their trust. One of the suggested solutions for this purpose is create a website that consumers enable easily evaluate products and services also minimized perceived risk. In addition, the results hold important implications in the areas of segmentation and targeting decisions.

    Findings

    In practical terms, our research findings imply that building trust and reducing perceived risk are important for online shopping for sports products and services Therefore, the sporting goods online providers need a better understanding of users’ perceptions concerning the services and goods.

    Conclusion

    A trust of website multidimensional nature makes it a very useful and essential intention to purchase tool. Therefore, it provides beneficial results for the organization's managers to study the important factors affecting it. Also, results offer a better understanding of customer intent to online buying sports products. Our synthesis provides a detailed account of the perceived risk factors, their antecedents and consequences, risk‐reducing strategies, and future research potential in the said domain.

    Keywords: Online Shopping, Brand, Trust, Perceived Risk, SLR
  • Mohammad Saeid Kiani *, Leila Nazari, Shahab Bahrami Pages 49-59
    Background

    This study investigated the effective of factors (demographic-social variables and mental grapy variables) on the behavior of purchase green.

    Methods

    The objective of the research applied and in terms of the research methodology is descriptive and correlational. The statistical population included all the physical education students of Kermanshah province who will refer to the sports shop. The number of sample size were 196 people have been selected randomly to sampling method.

    Findings

    Data of this research through the standard questionnaire was achieved by distributing among the students. Content validity, construct validity used in this study and they were acceptable for this research, and reliability of questionnaire with Cronbach alpha 0/86percent was approved.

    Conclusion

    To analyze the data, SPSS and Amos software was used. After analysis test showed that social variables - population on consumer behavior environmental awareness there is not significant positive effects. Also Mentalgerapy variables of environmental awareness on consumer behavior, consumer behavior on purchase intention green, green shopping behavior and ultimately affect purchase intention green on green behavior.

    Keywords: Environmental concerns, purchase intention green, Environmental knowledge, Behavioral factors, demographic - social variables
  • Morteza Rezaei Soufi*, Abbas Shabani Pages 62-72
    Background

    The goal of this study was to study the Problems of Iranian Sports Management (Case Study of Track and Field Federation). Athletics is a kind of sport events which is one of the main sports around the world. According advance of other events, it would advance and it is a factor the index of public sports. Subjects consisted of 142 experts including athletes, coaches and "A" level instructors of this sport.

    Methods

    We used descriptive method in which a questionnaire produced and validity of questions measured by faculties of Physical Education, who were also expert in Athletics (Cronbach's Alpha= 93٪). Using descriptive methods, such as the Friedman test and Chi Square, the goals and hypothesis of research were analyzed.

    Findings

    The findings revealed 9 challenging factors in Athletics of Iran. These challenges according to their importance includes: Lack of budget and financial facilities (Mean: 4.39) it is known as most important factor.  low attention of the media to Athletics (Mean: 4.31) lack of facilities and equipment (Mean:4.16) it is been located in the next grade, too Lack of talent identification(Mean:4.12) Lack of proper governance (Mean: 4.11) Low competitive events (Mean: 4.02) lack of qualified coaches and specialists(Mean:3.96) low level Athletics league (Mean: 3.89) it is been located in the next grade, and lack of talented athletes in the sport (Mean: 2.90) it is been located in the last challenge.

    Conclusion

    Development of athletes depended teamwork of all related organization including NOC, physical education organization and Track and Field Federation.

    Keywords: Athletics, Iran, experts, coaches, Track, Field Federation
  • Manouchehr Tatari, Zahra Hossein Khani Bayatani * Pages 73-85
    Background

    The purpose of this study was to identify and prioritize the key drivers affecting the success of the federation of bodybuilding and fitness strategies.

    Methods

    The research is applied-developmental objectively and it is descriptive-survey in terms of the research type. The statistical population of the qualitative section was 10 managers of the Federation of Bodybuilding and Fitness and university professors active in the field of bodybuilding and fitness that were selected by targeted and snowball sampling method in the theoretical saturation of the samples. The statistical population of the quantitative part consists of all bodybuilding and fitness trainers in Alborz province. The tool of data collection in this study is interview with experts and design of a researcher-made questionnaire of pairwise comparisons. The validity of the interview was confirmed by the four-stage GABA method and its reliability was confirmed by the assurance method. Qualitative data analysis was performed using the Corbin systematic coding method and in the quantitative section, Mic Mac pairwise comparison method was used.

    Findings

    According to the findings, 25 components in the form of 5 main factors related to coaches, infrastructure, athletes, strategic factors and international events were extracted from interviews and research background as key drivers affecting the success of the Federation of Bodybuilding and Fitness strategies.

    Conclusion

    Finally, the results show that according to the stability of the system, the drivers determined in this study affect the success of the bodybuilding and fitness federation strategies.

    Keywords: Key Drivers of Federations' Success, Federations Strategies, Federation of Bodybuilding, Fitness