نشریه مدیریت بازاریابی هوشمند
سال دوم شماره 5 (پیاپی 11، آذر و دی 1400)

Today, online businesses have given way to traditional businesses, and as a result, digital currencies are looking to replace paper currencies. Digital currencies are encrypted currencies that are designed to increase security and eliminate intermediaries in businesses and are used to transmit over the Internet. The issue of digital currencies in our country is getting hotter every day. Accordingly, the present study intends to discuss the literature, theoretical foundations and results in domestic and foreign articles in a review-systematic manner based on the prism method, after screening in this field and review studies and libraries to discuss Pay attention to digital currencies and predict its future based on previous studies. Findings based on previous research based on artificial intelligence, interpretive-analytical, review and technical analysis indicators indicate that: Bitcoin will continue to grow and, given the current world economy and the Corona crisis, it is likely 66.33% is prone to price increases and breaking its historical record after 2021.

Financial operations and accounting is one of the most important processes in any organization that shows its impact on other sectors in the form of financial flows and causal relationships. Therefore, by defining financial processes in the form of system dynamics method, these processes can be modeled and dynamically analyzed. The system dynamics method, by defining the causal relationships between variables, seeks a comprehensive and systematic understanding of the performance of the whole system and the recognition of the internal relationship between the components of the system. On the other hand, investors today consider many factors when choosing an investment. Based on existing approaches, investors' decisions are not made solely on the basis of technical and rational analysis. In this research, in order to investigate the application of system dynamics in financial decisions, the researcher has first obtained a classification of these tactics by using library studies and reviewing previous research. The following is a review of system dynamics and financial decision making. In the end, this research has ended with a conclusion and suggestions.

The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of authors involved in international marketing research; major contributors of international marketing articles based on their productivity and impact; structural characteristics of articles published on international marketing; articles with the greatest impact in the international marketing field; and specific themes of international marketing research covered and their evolution over time. The analysis revealed that the international marketing field has experienced a significant proliferation during the investigation period as demonstrated by its continuous refinement, improved quality, and extensive topical coverage. Fruitful directions for future research on the subject are discussed..

online transactions enjoy greater growth and security every day and attract investors to save more time and cost from safe electronic beds with high cash liquidity and to the high importance of capital market in the finance of financial activities , it can be acknowledged that the capital market affected by the electronic financial management can be much more economic growth and development . the aim of this study is to investigate the role and effects of e - financial management on capital market , so the main purpose of this study is to investigate how the impact of electronic financial management on capital market is considered as descriptive - analytic and the collection of data through documentary study has been done and the research tool has been used to collect data , fish and analyze data analysis. It is worth noting that the results of this study indicate that electronic financial management plays an effective role in strengthening and developing the capital market, in other words, if electronic financial management is used when the rules, regulations and instructions change. Leads to an increase in capital market indicators. Therefore, electronic financial management has an effect on strengthening and developing the capital market and is effective in changing the bank to a stable market and can play a role in increasing the concentration of financial resources.

In the meantime, there are successful organizations that adapt to the conditions that have arisen and come to terms with the changes that have taken place, and only organizations can act in such a way that their employees have a high spiritual power. Therefore, one of the concepts that has been proposed for the growth of human resources is spirituality at work. In many new areas of work and life, if man does not want to remain faithful to the rules of morality, there is no force to prevent them from violating the rights of others. As can be seen, many of these barriers, such as differences in perception and differences in language, mistrust and emotions, and others, will be partially overcome by employees' continuous and long-term communication with each other and will be less effective. Obstacles, such as employees' lack of trust in each other, are in fact due to their lack of knowledge of each other. will be. In this article, we will examine the impact of organizational spirituality and professional ethics on increasing employee loyalty and organizational vitality.

Today, human beings live in a world that is changing rapidly. Given the dynamics of internal and external organizational factors, change is inevitable. In such a situation, it is not possible to make decisions within the framework of the usual rules and regulations. Align the goals and excellence of the organization. Therefore, to achieve this, organizations will need leaders with strategic thinking skills, who will develop this skill at the organization level and create a competitive advantage for the organization. One of the most important effects of workplace stress is burnout, which in turn can affect organizational health. Job burnout and organizational health are two important issues that affect not only individual performance but also organizational performance. Burnout is one of the occupational hazards that has been considered in recent years. In this article, we will examine the impact of strategic thinking and organizational change and reduce burnout.

Responsibility and social responsibility, which refers to the concepts of commitment, duty and belonging of individuals and groups, today the importance of studying the behavior of citizens and citizenship education is considered by social scientists. The principle of social responsibility is considered as one of the educational and moral issues that plays a decisive role in the performance and morale of individuals. There are several factors that together can create job satisfaction in individuals. Perhaps the absence of one of these factors alone can reduce a person's satisfaction or even make him / her dissatisfied with his / her job. Awareness of one's job is one of the most important factors in creating job satisfaction in people. Organizational commitment is a kind of assessment of the harmony between one's own values ​​and their beliefs about the organization. Organizational commitment is related to some form of attachment and dependence on the organization. For nearly three decades, researchers have interpreted the concept of organizational commitment in terms of these forms. But now it has a complex meaning and behavioral researchers refer to it as a summary of things related to work experiences and significantly predict appropriate work behaviors and other behavioral goals. In this article, we examine the perception of responsibility We will address social acceptability and its impact on job satisfaction and organizational commitment.

Privatization in particular is an emerging phenomenon of the last two decades of the twentieth century that countries under the capitalist system and market economy through the international organizations, including the International Monetary Fund and the World Bank with the aim of economic growth and development to third world countries, including Iran. They made any loans from these centers conditional on privatization. Although privatization has had positive effects for market economy countries and the capitalist system, it has had detrimental effects for third world countries, including Iran, both before and after the revolution, indicating heterogeneity and incompatibility between privatization. As a tool for economic growth and development with other socio-cultural and human structures, etc. In principle 44 of the constitution, the economic infrastructure of the country has been laid. By thinking and reflecting on the implementation of Article 44 of the Constitution, it can be inferred that its correct and complete implementation means the construction of a highway for economic growth and development of the country, which naturally requires the growth and development of other socio-cultural, political, administrative-managerial and organizational structures. The social system is healthy. In this article, we discuss the concept of privatization and its benefits, as well as privatization in Iran

E-commerce is a term that is widely used in business and commercial literature and media today. This new phenomenon has different definitions due to its infancy as well as the very diverse applications and fields of activity with different authorities. E-commerce is the general term for the exchange of goods and services through computer networks, and has many economic benefits, including job creation, reducing inflation, expanding the market, increasing competition, improving productivity, and enabling small and medium-sized enterprises (SMES). Without a proper e-commerce strategy, all of the company's efforts to establish e-commerce may fail and threaten the organization, the organization, and even the organization's survival while wasting financial, human, and time resources. Undoubtedly, the first and basic step in formulating a strategy is to formulate and design the strategic goals of e-commerce within the framework of the hierarchy of goals, ie vision, mission and long-term and short-term organizational goals. Expresses and states that the benefits of information technology improve the organization's relationship with the customer and create a competitive advantage in e-commerce. In this article, we will examine the concept of e-commerce and gain a competitive advantage in it.

Knowledge management strategies are one of the topics of the day in the field of management and based on the reports provided by various organizations, this issue can be presented as a major challenge for global organizations. Knowledge age organizations are trying to find a way to align their organization's macro-alignment strategies and knowledge management strategies. But for these organizations to continue, they are accelerating, they are showing more environmental change, and this is more organizational. Innovation session is one of the most important factors of economic growth. Innovation occurs when an idea is developed as a product, process or service. Innovation is a management system that emphasizes the organization's bureaucracy, seeks out exceptional opportunities, and decides whether the organization's strategic direction is appropriate. Innovation sets the standard for success and also seeks new opportunities. This article examines the effects of knowledge management on the organization and organizational innovation and knowledge sharing in the organization.

Organizations today, with an increasing focus on social responsibility and sustainable performance, have set new goals other than mere financial gain, such as a commitment to social and environmental consequences. In this methodical study, we use a multi-step method to develop a detailed analysis of sustainable human resource management and identify the factors that predict the success of sustainable development goals. We categorized these studies based on conceptualization criteria, level of analysis, records, consequences, implementation techniques, and barriers. First of all, it is important to distinguish between strategic human resource management and sustainable human resource management, as they play different roles in They have an organization. In this article, we tried to take a multidimensional approach. The contribution of this study is to provide a thorough analysis of the characteristics of sustainable development at various levels (individual, organizational and national). This study summarizes a number of conceptual and empirical findings, provides a clear definition of all green HR functions, identifies specific research gaps in the literature, and the impact of SHRM on the three main pillars of sustainability, namely economics. Examines social and environmental.

Organizational excellence models, if used properly, are effective tools that can institutionalize organizational concepts and values, formulate and implement strategic plans, use self-assessment methods, organizational learning and continuous improvement in organizations and identify the possibility. Provide the best processes and optimization. The growth of globalization, the dynamism and complexity of the economy, and the increase in competition necessitate the need for an integrated management model. Therefore, organizations, regardless of type, size, structure and level of maturity, need to choose appropriate management models to be successful and achieve excellence. Among the mechanisms of self-influence, none is more important and comprehensive than the belief in personal self-efficacy. If a person believes that he can not achieve the expected results, or believes that he can not prevent unacceptable behaviors, his motivation to do so will decrease. Although there are other factors that act as motivators of human behavior, they are all subject to individual belief.

From the beginning of history until now, human life has been full of ups and downs to achieve perfection and progress. . It is obvious that the old methods of production and distribution of knowledge, which are designed based on face-to-face communication, are gradually losing their effectiveness and the need to use new tools is felt. In order to meet this need, e-learning, which is an evolved form of the old methods of teaching and learning using information technology, was introduced in the early decade and quickly introduced as the superior method of learning in the age of knowledge and awareness. E-learning is actually learning through computers, multimedia computer networks and the Internet, which has become accessible thanks to the increasing growth of information technology. E-learning will move the learning process from traditional classroom to online learning and will bring many benefits to the learner and the organization. Time and place in e-learning teachings lose their modern meaning in traditional classroom methods, meaning that there will be no time or space constraints. In this article, we examine the characteristics, factors and challenges facing e-learning, and analyze it from different angles, and we will try to explain and present it as much as possible.

The purpose of this study is to investigate the effect of online relationship marketing dimensions on customer loyalty with the mediating role of online trust. The present study is a descriptive research in terms of applied purpose and in terms of data collection. Structural equation modeling method has been used for analysis. The statistical population of this research is the customers of Tejarat Bank West Tehran branches. Therefore, the sampling method is available that due to the uncertainty of the statistical population, the sample size with a confidence level of 0.95, based on the Cochran's formula of 384 people has been determined. Due to the survey and the existence of research, a questionnaire was used to collect data. The validity of the questionnaire was confirmed in the first stage through content validity. The reliability of the questionnaire was confirmed by Cronbach's alpha coefficient. The results showed that participation has a significant effect on interaction. Participation has a significant impact on online trust. Participation has a significant effect on customer loyalty. Interaction has a significant effect on online trust. Interaction has a significant effect on customer loyalty. Partnership with the mediating role of online trust has a significant effect on customer loyalty. Interacting with the mediating role of online trust has a significant effect on customer loyalty.

In the Qur'an, the two words of the Prophet and the Prophet, which seem to have the same meaning, have many and varied uses. In Surah Al -Mubarak Maryam, the position of Prophet Moses (PBUH) is fully specified, and the word of the Prophet (pbuh) precedes the prophet. And in this book, remind Moses because he was the Prophet (pbuh) and the Prophet's messenger. "And it seems that the word sincerity is more than both the words of the messenger and the prophet, because the Lord of the universe, the creator of the words, has preceded the word Mubarak over the two words in question. These two words have specific concepts in their use, such as when each is used alone, it is a divine position and when they are used in a sentence both have a concept of divine position and political status in the political and social status in a sentence. There will be between the creation that no creature can achieve.

The purpose of the present study was to investigate the role of social media in the development of therapeutic tourism in Isfahan. The present research method was a descriptive survey that was implemented in the field. The statistical population of this study was the specialists of treatment, tourism and medical media. The sampling method of the present study was available in which 200 questionnaires were analyzed. The research tool had produced a researcher questionnaire, which was confirmed by 12 people in medical, tourism and media management professionals, with a reliability of 0.84. The data analysis was performed using the SMSE Model Test, and Friedman's SPSS software using SPSS software. The results of the study showed that social media provides the basis for development in the development of therapeutic tourism by creating demand for services and health goods and creating attractiveness for communities; Therefore, the use of social media can play a positive role in the mental image of Isfahan tourists