فصلنامه پژوهش های مدیریت راهبردی
پیاپی 81 (تابستان 1400)

In advanced organizations, the decisions and strategies of managers throughout the supply chain require the use of knowledge management. Production of high quality product to meet market demand and delivery in quantity and on time to customers is one of the most important goals of production units. Therefore, the issue of service and delivery of goods to customers is of special importance, according to which the company's strategy in interaction with customers is determined. Therefore, the management of this strategy requires forward-looking decisions and the design of new capacities with a comprehensive and interconnected approach and can not be achieved through a static approach. Also, knowledge management in different organizations has been adapted by effective use of resources and improving customer service and achieving competitive advantage. In this study, we seek to provide a dynamic model to evaluate the impact of knowledge management on improving customer service in the framework of system thinking. This study has been studied in a petrochemical company over a period of 20 years. In this field, first the main variables are identified and their relationships are formulated in the form of causal loops, then completed by designing the main model in the form of flow accumulation diagram and simulated in Vensim software, which finally presents the proposed strategy at the end of the period. Finaly, the amount of customer service increases by 15%, which leads to more demand coverage by 12% in the whole system.

The compensation model should be developed in a way that causes motivation and satisfaction in employees and finally promotes their productivity.Therefore, this study aims to present and validate a compensation model with a productivity approach in Bank Melli Iran. In the qualitative section, in-depth interviews were performed with 17 experts and banking managers and 5 university professors who were experts in human resources management to reach theoretical saturation, and the findings were encoded and categorized and causal conditions,contextual conditions, intervening conditions, strategies,and consequences identified and finally led to the compensation model with a productivity approach. In the quantitative section, the sample size was defined as per the “10-times rule" and questionnaires were prepared based on the findings in the qualitative section, and distributed then obtained data were analyzed and the validity of the model was confirmed by using Smart_PLS-3-2-8 software and analyzing composite reliability, average variance extracted (AVE), discriminant validity, predictive relevance (Q2), coefficient of determination (R2), and internal consistency indices. Applying this model not only promotes employee productivity but also creates a growing and dynamic organizational culture, organizational reputation, quality enhancement, organizational belonging and loyalty, synergy, and Employees' affiliation and leads to a better understanding of managers and planners From the relationship between productivity criteria and compensation criteria, especially in the banking network.

All organizations face risk in achieving their predetermined goals, but if they understand and enjoy strategic risk management, that risk can become a competitive advantage. Banks, as the most important endpoints of our financial crisis, have also become increasingly s have special interest rates. Finally, the international myths of the past seemaggressive. Due to our tightened resources, some bank to have some limitations in order to avoid the increased risk of the banks, the financial intermediaries, with the banks, the banks and the investment banks. Therefore, the main purpose of the present study, following the research of Lu et al (2018) and the third statement of the Wing Committee (2014), is to investigate the impact of risk management dimensions(determining risk appetite and risk appetite, formulating and implementing risk strategy, internal evaluation, planning and crisis testing and Reporting and Transparency) The interaction between efficiency, performance and financial health of the Iranian banking industry has been discussed. The statistical population of this research is the managers of branches and branches of Iranian banking industry and standard questionnaire was used for data gathering. The results showed that reporting and transparency had a significant effect on the interaction between efficiency, performance and financial health of banks. There was also a significant effect of internal evaluation, planning and crisis testing on the interaction between performance and financial health of banks

Vision is the starting point of strategic planning, a desirable point in which the organization can achieve its goals and ensure the survival of the organization by creating a competitive advantage, despite the need to formulate a desirable and practical vision, but there is no a coherent framework for defining vision components. This research seeks to provide different approaches to formulate the vision of successful companies in the world. In this study, the visions of 54 successful companies in 2020, which are ranked on the Fortune site, were examined, and after analyzing the content of the companies' vision documents, 162 initial codes were counted, which were classified into 24 codes, and finally 8 key concepts were identified. Then, according to the type of competitive advantage creation process, both systemic and organizational approaches for vision development were identified. In the systematic approach, elements including inputs (strategic elements), processing (operational elements), outputs (location, geographical area, industry scope and target community), Environment (stakeholders), feedback (accountability) and in the organizational approach including internal organizational elements (strategic elements, operational and accountability elements) and external organizational (location, geographical area, industry, target community and stakeholders). Finally, we can say. The type of approach chosen to formulate a vision depends on the type of strategic thinking that governs the organization and according to organizational conditions, it can be developed step by step.

Decision making is the essence of management, and manager is a person who makes a decision every minute. AHP technique is capable of tackling multi-criteria decision making issues, and also provides a method for measurement of qualitative criteria and a method based on priorities. It enables managers to facilitate and accelerate their decision making processes and make effective decisions in complicated topics and situations.  offices of insurance companies trying to improve their life insurance sales statistics.  The study was of surveying-heuristic type and its statistical population consisted of 10000 clients of Iran Insurance Company, Asia Insurance Company and Karafarin Insurance Company. Data was collected by means of questionnaires consisting of 370 items chosen according to Morgan and Kouhen’s volume tables. The questionnaires were then distributed by systematic hierarchical sampling among purchasers of life and savings insurance, who then proceeded to complete them. This paper is focused on reviewing and prioritizing the elements of mix marketing (8P) in the field of sales and marketing of comprehensive life and saving insurance marketing.because life insurance is a development important factor in the world; It may be used by all companies, agencies and brokering.once elements influencing mixed marketing were studied and the new factor was known as productivity & quality, and added to the model.Finally in the now paper, The optimized model mixed marketing was defined using the results of a hierarchical  analysis model.

The success of the education system in the present age requires monitoring, responding and coordinating with the digital developments that govern all the pillars of individual and social life. Achieving this requires a new approach to leadership, known as digital leadership. In this regard, the present study was conducted with the aim of providing a local model for measuring digital leadership in the country's education system. The present study is a fundamental research that has been done by mixed method. It is also a cross-sectional survey in terms of data collection method and time period. The statistical population of the qualitative section includes 23 experimental and theoretical experts in the field. In a small part, the views of 400 employees of the country's education system have been used. Data collection tools are semi-structured interview, structural-interpretive modeling questionnaire and researcher-made questionnaire. To analyze the data, qualitative content analysis, structural-interpretive modeling and partial least squares were used. The results show that the structure of digital governance and digital technological infrastructure are the underlying variables of the digital leadership model. These variables are the most influential model variables that directly affect the development of digital strategy. Similarly, digital strategy development has an impact on human resource management and digital policy-making. Digital culture and human resource management can also institutionalize digital culture in the organization, and ultimately digital leadership can be achieved