نشریه مطالعات راهبردی فرهنگ
پیاپی 3 (پاییز 1400)

In the field of information and news broadcasting, the arrival and spread of social media and the variety of media platforms in the contemporary world has greatly reduced the audience’s dependency on national broadcasting for obtaining information and news. The present study examines how media convergence is among the most essential media strategies for broadcasting organizations (e.g. the “IRINN”) to adapt to the contemporary circumstances of the technology market and the needs of the audience. The present research has employed a qualitative method to conduct content analysis based on the in-depth interview tool and taking samples from three distinct statistical populations including the “IRIB” organization's managers and authorities, university professors, and active professionals in the field of media, and findings were coded and analyzed using the MAXQDA qualitative analysis software. Five main strategies were identified by analyzing the codes extracted from this study to help the news channel take advantage of media convergence potentials, including 1. Convergence in tools and media ownership, 2. Teaching and institutionalizing the culture of convergence, 3. Convergence in presenting the news to the audience, 4. Tactical convergence with other media environments, and 5. Structural convergence. Eventually, the execution approaches of each strategy were evaluated and analyzed.

With the occurrence of the Islamic Revolution and then its consolidation and uniformity, new cultural policies were implemented that directly targeted everyday life. To do this, power relations had to change rapidly, and all social beings, whether human or artifacts and objects, had to be redefined ontologically. Thus, the first obvious manifestation of this change was in everyday social beings, especially objects. Accordingly, the present study focuses on discovering the relationship between power relations and the political life of objects that is one of the most important elements of daily life, which has not been the focus of political, social and cultural studies in Iran. To examine this issue, the main question is as follow: what effect did the change in power relations after the victory of the Islamic Revolution have on the material culture of society and the life of objects in the 1980s? To examine this question, which did not require a hypothesis due to its exploratory nature, we have used the method of historiography from bottom, or the historiography of everyday life, and a conceptual discussion of power relations and material culture that also covers overlooked aspects of contemporary Iranian political history. The most important findings of the study are related to the changes that showed the expansion of the modern way of life through goods, under anti-modernism government, along with the expansion of government influence in the lives of the people, compared to the pre-revolutionary regime.

On the 7th of Aban, 2016, a large crowd gathered near the tomb of Cyrus in Pasargad, Fars province, and chanted destructive slogans along with anti-norm actions. From 2017 onwards, with the intervention of the official authorities of the country, the ceremony was not allowed and the issue was taken out of the cultural sphere and turned into political-security. The present study has examined the scenarios of the progress of the 7th of Aban issue. Six hypotheses were extracted from in-depth interviews with experts on the subject and its dimensions as the future of the problem. After extracting the hypotheses, the individual and conditional probabilities of the hypotheses were assessed by constructing questionnaires. Data were analyzed using Smic prob-Expert software. The findings show a security response to the large public participation in the ceremony, Holding this ceremony and other national monuments (such as Yaqub Laith Saffari) in other parts of the country, There are hypotheses that are more likely to occur than other hypotheses. Also, among the ten scenarios that are most likely to occur, the most likely scenario, The scenario is a continuation of the status quo. The presence and absence of variables in this scenario is as follows: Security crackdown on participants in the absence of the formation of popular protest waves in other parts of the country, Absence of giving permission to hold a ceremony on the 7th of Aban, Holding this ceremony and other memorials of historical and ancient figures in other regions, And the absence of forgetfulness is the issue and the impossibility of holding ceremonies despite the opposition of the system. Finally, it can be said that a favorable future is not predicted for the issue under consideration.

The purpose of this study was the educational and cultural role of emerging media in relation to the Iranian Football Premier League with a 360-degree approach. The method of field research is purpose-based development-applied. The statistical population included all football coaches, football managers, players, referees, journalists in football leagues and media communication experts, as well as the audience of the country's premier football league. The research sample consisted of 384 people (emphasizing the adequacy of the sample size determination formula of Cochran). The sampling method in this study was stratified random. Data collection tools included a researcher-made questionnaire evaluating the performance of emerging media in relation to the Premier Football League, consisting of 2 components (educational and cultural) and 15 items. The reliability of the instrument was confirmed using Cronbach's alpha. Data were analyzed using one-sample t-test. Based on the obtained results, educational and cultural media of emerging media in relation to the Iranian Football Premier League with a 360-degree approach was reported to be desirable (P = 0.0001). According to the results, it can be said that the emerging sports media can promote the culture and ethical principles in football within the country's sports system and also promote and encourage players in the league to observe the principles of fair play, as well as strengthen the critical spirit and Constructive criticism of the executive bodies of the country's sports, to a large extent, play their cultural-building role in relation to the country's football premier league. Also, holding meetings and seminars of the media committee with the managers of the Sports and Youth Organization and the managers of the football league clubs and providing constructive feedback to them can be very fruitful in this way.

In Iran, pop and rap stars have left special effects on young and adolescent fans in terms of identity, lifestyle and consumption patterns. The purpose of this study was to record and analyze the role of Iranian pop and rap stars in identifying and socializing Iranian adolescent fans on the social network Instagram. This research was conducted qualitatively with a qualitative approach of virtual ethnography. Findings of the study showed that in general, Tatloo and Tohi have used different media tricks to influence adolescent fans. Showing off his private life on Instagram and addressing his followers as Tatalites, using ugly and out-of-the-ordinary words, and abnormal actions have been part of Tataloo's media tactics to influence the fan base. At the same time, Tohi has tried to influence his fans through other media tricks, such as establishing a warm and intimate relationship with the fans and exposing the private realm of his life. The findings also showed that the response of fans to psychological and emotional needs is one of the most important reasons for fans to become interested in pop and rap music and music stars in this genre. Young people's musical taste, based on their habit, seeks to fill psychological gaps, which becomes possible and accessible in a world of imaginary music. In fact, young people's interest in certain styles of music and certain songs eventually spreads to the music star himself, and in the long run this leads to following the actions and speeches of his favorite music star.

The role of the new media in electoral participation has been recognized, but these effects on the world of politics are the same as in the past; The unit is not the same and originates from the ruling policies, but suffers from pluralism and may even act against the ruling policies. Therefore, recognizing the effects and type of performance of new media, which is limited to Instagram in this study, is very important. The main question is what persuasive Instagram techniques have been used in participating in the 1398 parliamentary elections. For this purpose, the qualitative method of grounded theory has been used. The statistical population of Instagram election content is a sample of seven active pages of two political currents, which are included in 51 axes of summarization and 16 persuasive techniques. The results indicate three approaches of negative, positive and passive participation in elections, in which positive participation has used persuasive techniques of fear, promise, propaganda slogan, reference to values, oppression and the language of the people against negative participation or The election boycott has used persuasive techniques of disclosure, refusal, incitement, fragmentation, insemination, recourse to principles and laws, recourse to innocence, the language of the people, social testimony, proximity and expropriation, and information about passivity. Has not come.