مجله پژوهش های کاربردی در مدیریت ورزشی
پیاپی 39 (زمستان 1400)

The purpose of this study was to identify and prioritize the obstacles to the transfer of sports facilities with emphasis on paragraph c of Article 44 of the Constitution of the Islamic Republic of Iran. The research was applied in terms of nature and purpose and qualitatively quantitative in terms of analysis and type. The statistical population of this study consisted of experts related to the transfer of sports facilities in the Ministry of Sports and Youth, Privatization Organization, Sports Facilities Development and Maintenance Company, professors and researchers. In the first stage, theoretical saturation was achieved by conducting 15 interviews. The researcher-made questionnaire with 24 design items and its reliability was confirmed with Cronbach's alpha of 0.980. The face and content validity of the questionnaire was confirmed by 11 professors. Then the questionnaire was divided among 80 people. To analyze the data, descriptive and inferential statistical methods, second-order confirmatory factor analysis and Friedman test were used with the help of Spss 25 and PLS3 software. The results showed that economic, financial, cultural, social, organizational, legal, legal and ideological barriers are in the first to fifth priorities, respectively. The subcomponents of each obstacle were also ranked.

Growing interest in social media marketing in the sports industry, especially among sports entertainment complexes, has led to this research to identify the characteristics of social media marketing activities, and check out the relationship between the theory of the Use & Satisfaction, purchase intention and loyalty through a structural equation model. To collect data, a questionnaire was distributed online and physically among the 393 customers of sports amusement complexes of Hamedan. In terms of purpose, this research is an applied one and in terms of gathering its data, this research includes a descriptive-survey method. The instrument of the present study was a questionnaire. In this research, descriptive statistics methods including central tendencies and dispersion indices and inferential statistics methods including Pearson correlation, structural equations were used at the alpha level of 0/05. Spss.20 and Amos.18 software was used for data analysis and Amos software was used for structural equation modeling. The results indicate that there are significant relationships between "use and gratification components" and satisfaction. Also, significant relationships between satisfaction of purchase intention and loyalty and also purchasing intention and customer loyalty were reported respectively. and purchasing intention and customer loyalty has a significant relationship too. It seems that the approach of use and gratification can be used effectively in measuring customer satisfaction as well as the intention to purchase and loyalty of sports centers.

relationship with the club. This was a descriptive/correlational study. The population was all customers of health and fitness clubs in Arak, and The sample was selected by stratified sampling. Three questionnaires of relationship quality (14 items) with satisfaction, commitment and trust, verbal advertising questionnaire (4 items), loyalty questionnaire (4 items) and complainant behavior questionnaire (4 items) were used for data collection. The face and content validity of the questionnaires were assessed by expert opinions (n = 12), and construct validity was confirmed by confirmatory factor analysis; and Reliability was done by Cronbach's alpha. A total of 380 questionnaires were distributed, 355 were returned and 329 were analyzed. Data analyses were done using SPSS16, LISREL8.8, PLS and Excel Software. Findings reveal that relationship quality have a direct and significant impact on the loyalty (α=0/75) and verbal advertising (α=0/80). Also, Relationship quality had a negative and significant effect on complaining behaviors of customers (α= 0.75). Therefore, Therefore, managers of sports clubs, with regard to the role of relationship quality and its dimensions on loyalty, verbal advertising, and complainant behaviors, should make every effort to improve various aspects of relationship quality in order to gain customer loyalty and compliment; And reduce their complainant behavior.

All sport is directly related to dynamism and mental health and also has a significant role in the development of health literacy and leads to increased health at all ages. But despite much progress, it is still looking for a way to generate sustainable revenue. The present study aims to predict the future of professional sports in Iran, to discover the future of All sports and to develop sustainable income generation scenarios for 1414 (2035) and to present a strategy. Futurism with a scenario approach has been used due to the method of intuitive logic and to design the scenarios, the method of trend analysis and uncertainties and a six-stage integrated scenario model were used. The participants of the present study included 25 domestic and foreign stakeholders of Iranian All sports who were selected based on purposive sampling.Data were collected through interviews and open-ended questionnaires.Based on the findings, the analysis of the 30 main factors obtained eventually led to the production of two key uncertainties that formed the basis of the four main scenarios of sustainable monetization of Iranian All sports.

Abstract The present study was conducted to prepare a model for electronic marketing in sport business. To prepare the model, Exploratory and confirm validities and reliability were investigated for questionarie and And the amount of Komo in the Bartlett test was 0.912 and The questionarie was distributed among 252 professors in different universities. The data were analyzed by SPSS and AMOS softwares. The results confirmed fitness for factors and showed that the model is appropriate and also showed that questions belong to variables. The results for reliability showed that α-kronbach is higher than 0.70 that shows reliability. The results showed that cofficients were 0.79, 0.76, 0.57, 0.72, 0.71 and 0.73 for social networks, product design, electronic services, marketing communications, value chain and knowledge share. On the basis our findings, social networks had most share in sport business and electronic services had lowest share in the model. In sum, the results show that social networks had highest the role in electronic marketing in sport business.

The aim of this study was to investigate the impact of good governance on organizational health with the mediating role of accountability in the Ministry of Sport and Youth of Iran. The present study is a descriptive-correlational based on structural equation modeling and practical in terms of purpose and is field method in terms of data collection. The statistical population of the study consisted of all employees of the Ministry of Sport and Youth of which the number was 900 and 269 persons were selected randomly according to Morgan table. In order to collect data, standard questionnaires of organizational health of Singh & Jha (2018), Good Governance of Moghimi and Ramazan (2011) and Olfti (2019) Organizational Accountability were used. Structural equation modeling of variance-based approach was used to analyze the data. The results showed that the research model has a good fit and good governance and accountability have a positive and significant effect on organizational health. Good governance also has a positive and significant effect on accountability. In addition, it was found that governance has a positive and significant effect on organizational health with mediating role of accountability. According to the results of the research, managers of the Ministry of Sport and Youth of Iran can improve organizational health in the Ministry of Sport and Youth of Iran by increasing good governance and organizational accountability.

The aim of this research was designing a conceptual model for Sports Research Application in Iran. The qualitative research method was selected with a systematic exploratory approach. The statistical population consisted of two parts: experts (professors, managers, etc.) and information resources (articles, documents, etc.). A statistical sample of sufficient numbers (theoretical saturation) was sampled by judgment (17 people and 72 documents). The research tools included the study of systematic libraries and structured exploratory interviews. The validity of the research was evaluated and confirmed based on the legal validity of the sample, the content validity of the instruments and the agreement between the correctors. The extracted conceptual framework included 4 general levels, 12 perspectives, 34 dimensions, and 116 key components. The four conceptual levels of the model include; it is an ecosystem (capacities), a system (capabilities), a structure (strategies) and a function (achievements). The four conceptual levels of the model include is; Ecosystem (Capacities of the Scientific System, Development of the Sports System and Scientific Developments in International Sports), System (executive capabilities, industry, sports science system), Structural (research management, resource provision, research services and research development), and functional (usability, scope and consequences of application). Based on the results of research management in the field of sports it is suggested that the application of sports research be defined as a systemic and strategic flow and at the same time to improve the applicability of sports research to build capacity in the scientific, executive, industrial and social environment of sports.

The purpose of this study was to identify the factors affecting brand narcissism in the Iranian sports industry.A qualitative research method based on a descriptive-survey strategy based on the Charmes-based data theory. The statistical population of the study consisted of all sports marketing experts and sports management experts as well as experts in marketing and brand awareness. Twelve individuals were selected for in-depth interviews using targeted and snowball techniques. Descriptive statistical techniques (frequency percentage, hearing formula) and hidden content analysis techniques in the form of phenomenological strategy (open and axial coding) by MAXQDA18 software were used for data analysis.Based on the results, 11 main categories include brand belonging (personal experience, brand fascination, brand loyalty, respect), social factors, brand identity, brand attitude (brand reputation, brand image), celebrities, sponsors , Advertising included (commercial advertising, verbal advertising), brand reputation included (integration with sports, brand nature), ethical and behavioral characteristics included (consumer behavior, biological characteristics, personality traits), brand differentiation with other competitors and agents Media were identified as influencing factors on brand narcissism.Considering these variables will lead to more sales and profit generation companies and more loyal customers, and this reflects the nature of brand narcissism dynamics for strategic vision development.

The role of performance appraisal in promoting organizational productivity and monitoring the use of organizational resources is important and each organization should use an appropriate evaluation model to advance its goals and policies. The present study aimed to design and present a suitable model for evaluating performance in this field by considering the legal missions and duties of the country's sports delegations. For this purpose, using a researcher-made questionnaire whose validity was confirmed by 12 senior sports managers of the country and its reliability was confirmed by Cronbach's alpha coefficient of (0.92 ) then sent through 51 sports federations and 31 provincial sports and youth departments to all sports delegations in the country that were designated as a statistical population . In this study, to analyze the data, test the hypotheses and in general, to generalize the results from sample to statistical population, Kolmogorov-Smirnov, T-sample, Friedman, structural equation modeling and PLS Smart and Spss software were used. .Based on the findings of the exploratory factor analysis of this study, 27 items have priority as performance evaluation indicators that sports delegations should will evaluate in the 7 factors or functional areas; Development and public, financial and resources, training, talent identification, competitions and events, camps and deployments as well as legal so it is recommended that delegations in all dimensions Perform functionally continuously.