نشریه مطالعات رسانه های نوین
سال هفتم شماره 28 (زمستان 1400)

The increasing use of social networks is affecting various dimensions of users' health. The purpose of this study is to provide a pattern for promoting social health through the social network Instagram. For this purpose, in the first part of the research, using a qualitative method and conducting a semi-structured interview, various types of use of Instagram were classified and then in the second part, using quantitative method and distribution of questionnaires, the desired relationships were examined. Findings show that more than half of Iranian Instagram users use this network for one to three hours a day and their social health is average (3.022). There is a significant and negative relationship between the rate of use of Instagram and the indicators of social coherence, social contribution and social health. The various types of use of this network can be divided into 9 categories, the results of which show the use of Instagram for entertainment, and immersion have a negative relationship with the index of social adaptation. But using Instagram for learning, employment, and knowledge transfer has a significant and positive relationship with social health. Using Instagram for communication as well as for self-expression has a positive and significant relationship with social integration. According to the findings of this study, the promotion of some social health factors in the individual dimension can be achieved through Instagram, and this issue can be considered by users, officials and policy makers.

Social Media sites are now the main sphere for expressing emotions as well as being affected by news and social issues. Therefore, understanding the nature of this sphere is the root to understand user behavior and the role of cyberspace. In the current study, Instagram was selected, as the most important social media platform among Persian-speaking users (in terms of volume of users), to examine the domestic violence against women as an important social topic that has affected public opinion in recent years. In the current study, the subject of honor killing (murder of Romina Ashrafi) is assessed as one of the most acute forms of domestic violence.Through analyzing the Rumina_Ashrafi hashtag on Instagram, most of the content posted in this social media related to the incident was extracted. Out of 45,800 posts, 33,740 posts were sampled based on the most visits and the highest engagements. Then the content production timeline on Instagram was extracted and the posted content was also categorize using similar hashtags. In addition, during the study, the top posts, the most visited and most participated contents as well as the participating users were identified. Finally, with the netnographic method, the comments of the most visited posts were analyzed and categorized. This study tries to answer what kind of approach and behavior is more likely to be expressed by the social media users in the face of such incidents.

Social Media Based Brand Communities (SMBBCs) have created a potential tool for development of brand communication in companies, but it is worth noting that the increasing interest in the use of social media and networks has created both opportunities and social and security threats leading to an infrastructure for the emergence of insecurity and violation of the privacy. The research sought to perceive existing values of Social Media Based Brand Communities (SMBBCs) and investigate the trust transfer and how the customer brand trust could be transferred by other members of a brand community. The present study had a descriptive survey type. Therefore, 384 active users' views in brand communities of Instagram social network were collected and measured using online questionnaires, and then analyzed by the structural equation modeling (SEM) technique and SMART PLS software. According to results, the perceived security by customers in social networks had a significant positive effect on the trust transfer between members of Social Media Based Brand Communities. Furthermore, the trust transfer (customer-customer trust and customer-marketer trust) had a significant positive effect on the customer engagement in brand communities; and the trust transfer and engagement led to the brand trust. On this basis, suggestions were offered to enhance customers' perception of security as well as their engagement in brand communities

Instagram is an example of social media that has managed to provide a system engagement for active users in content production. User innovation in content production has led to the emergence of new types of content on Instagram, so studying the content-generating relationships in Instagram seems necessary. The purpose of this study is to provide a description of the relevant factors in shaping User-generated content with emphasis on the relationship between the Influencer and the Followers. In this study, the descriptive method was used and the required information was collected by three focus group meetings with active users of Instagram and analyzed by thematic analysis technique. After coding the information, 11 main categories related to user production were identified, and these categories were formulated around the focal category of Collective participation of content production.Rotational Cycle of Care from Followers to Influencers and Vice Versa, it has led to the production and redistribution of products that generate revenue, whether from influencer or by regular Instagram users, which are always in the constant imbalance between the user and the owner of the Instagram. Each user is a tool to maintain their Instagram.After coding the elements influencing user-generated content among Iranian users, 12 main categories had identified that ultimately lead to the maintenance of the Instagram network, and were formulated around the Rotational cycle of care from followers to influencers and vice versa.

The growth of millions of online consumer users and the efforts by media owners to attract their attention to the Web has highlighted the need to test the usability of the news site. This research was conducted with the aim of evaluating and comparing the usability of the "BBC Persian news" websites and the "Islamic Republic of Iran News Network " using a survey method. The statistical population of this study was from the students of the academic year 2016-2017 of Tehran University. 201 of them were selected according to the Cochran formula as sample population and through multistage cluster sampling for participation in the research. The "semantic difference" technique was used to investigate the purpose of the research and data collection was done using the QUIS standard questionnaire based on the Azgood spectrum. The findings of this study showed that, from the sum of usability privileges, The "Persian BBC" is 71.42% and the "Islamic Republic of Iran News" Network is 48.48%. Also, respondents opinion in the six sections, "The overall feeling of the site", "terms used and provided information", "learning", "website capabilities", "linking the site with the user" and "page page", indicate the success of the "BBC" website Compared to the website of the "Islamic Republic of Iran News Network".

The new world is being networked by the Internet. In this networked world, what seems new is the networked society and its networked architecture, in which interconnected nodes with different connections within the network are located and have different social effects on communities. Some see content as a very important element in shaping future power. But a study of the events and behaviors that have arisen so far by descriptive-analytical methods shows, the elements of power is changing from its traditional concept and new empowering elements are emerging in relation to communication technologies. As this has even become a challenge to the future governance of governments.Technology, network, information are the new elements of power. These three elements generally emerge in the four phenomena of the Internet, device, platform, and content-service, and exert power through them. The age of communication technologies is the age of the network in which the network actor is created by producing transcendental and timeless relationships on the Internet. An actor who does not see himself under the control of the national government because his relations and content are not under his control and the government becomes only a node, albeit an important one, of a particular network. Power, on the other hand, respectively, is distributed vertically to technology owners, platform owners, and content-service producers.

The Qatari diplomatic crisis in 2017, which led to the four-year siege of Qatar, has been one of the most important political crises in the West Asian region in the last decade and has had many effects and consequences. The present study seeks to identify the role of new media in this crisis. The authors of this study using descriptive-explanatory method have concluded that due to the decisive role of new media in today's world, the diplomatic crisis in Qatar is no exception to this important variable and new media including various news agencies, satellite news networks and Virtual networks have been influential as an important stimulus in the various stages of this diplomatic crisis, from the beginning, escalation to reduction of the crisis and the beginning of reconciliation between the parties. Indeed, the new media has been one of the factors influencing the crisis, so that with the onset of the crisis and the escalation of the media war and conflict between Saudi Arabia and Qatar; Relations between the parties have become acute and intensified, and on the other hand, this factor has been effective in reducing the conflict between the parties and the beginning of reconciliation, so that with the beginning of the reconciliation process, media conflict between the parties decreased and in crisis management, various news agencies Public opinion in the region and the world paved the way for the resumption of political and economic relations between Saudi Arabia and Qatar.

In this study, to determine Trump’s images of himself and Iran, the authors have focused on Trump's verbal behavior on Twitter. In this study, Maxqda 10 software was used. Through three-step coding, open coding, axial coding, and selective coding, the research seeks to answer these questions: what image does Trump represent of America and Iran on Twitter? And what are the reasons for this representation? The findings of the study are in the form of two concepts: the image of the self and the image of the other. In terms of self-image, authors have faced two sub-categories of Republican and Democratic achievements; Two category that Trump is trying to portray as a pro-American image of Republicans (with four categories) and the threatening image of US power by Democrats and Obama (with two categories) against Iran to achieve its intended goals of justifying anti-Iranian measures and extending his presidency. This, in turn, has polarized US foreign policy on Iran. Also in the terms of the image of the other, Iran is represented as the enemy of the United States that consists of three categories of the authoritarian regime, violating democracy and disturbing the international order. This type of Trump illustrations is influenced by anti-Iranian discourse in the US, The influence of Israeli loby and those around Trump, Trump's personality traits and his hate of Obama.

Over the last two decades, the media landscape in the world has changed due to use of the internet and mainly the development of online social networks (OSNs) and has dramatically affected the media production, distribution, and consumption. Hence, media planners should carefully identify appropriate measures in the decision making process. The first step to change the processes is the information obtained through performance measurement.In this article, the performance of broadcast media has measured on Instagram and Soroush using CCR and BCC models in data envelopment analysis (DEA). Results has measured in the form of input and output-oriented, which called company activity level and audience response level. Then, the results of two models has compared. In fact, the performance of each unit in the optimal use of resources (inputs) to produce outputs (outputs) has evaluated. In this research, the statistical population is Radio and TV channels and these organizations considered as decision-making units (DMUs). Results show that a number of units has identified as efficient on both company activity and audience response level implementing CCR and BCC models. As well, some others have identified as efficient implementing BCC model. Then, the efficient units have been ranked using super-efficiency analysis. Finally, some inefficient DMUs has identified on each OSN individually and an appropriate strategy has introduced in order to improve the performance of inefficient units. This pattern will help media managers in order to identify inefficiency factors in compare of competitors and will become to an efficient DMU.

In recent years, the smartphones addiction has become a relatively common phenomenon among adolescent users. The objective of this study was to investigate the role of smartphone addiction in the mental health of adolescent girls and boys.This study was performed by a causal comparative research method. The statistical population of this study was all second-grade high school students in the Mahdishahr city of Semnan. In this study, 211 students, were selected by cluster sampling from the research population. The measurement tool included the smartphone addiction inventory-short form (SPAI-SF). This tool was used to screen addicted people from non-addicts. The subjects' mental health level was assessed using the General Health Questionnaire (G.H.Q). Data were analyzed using factorial MANOVA. The results indicated non-significance of, interactive effect and significance of the main effects of two variables of smartphone addiction and gender on student mental health. The general score of mental health and physical symptoms, anxiety, and depression was lower among smartphone-addicted students than that of normal students. It was also found that the general score of mental health and physical symptoms and anxiety of female students was lower than that of male students. This result shows the harmful effects of smartphone addiction on reducing the physical and psychological health of adolescent users. Therefore, taking action to prevent smartphone addiction can prevent further physical and psychological harm to users.

In today's world of media and cyberspace, music is one of the most attractive and the most widely used arts. The present study aims to evaluate the music and media consumption of the youth in Tehran. The study is a survey. The population consists of 15 to 29 years old young people of Tehran, out of which 800 were selected by random sampling method.The findings about interest in music showed that 86% of the subjects are highly interested in music, 13% low interest and only 1% are not interested in music;45 percent have expressed their interest in singing. Regarding the respondents' media consumption, the highest number of hours spending for media was respectively related to Telegram, Internet, TV, Instagram, satellite, Facebook and the lowest one is related to the radio.15.8% of people believe that authorized domestic music tracks (television and albums) have been able to meet their musical needs.80% believe that cyberspace makes it easier to access their favorite music, have more variety in their choices and become familiar with new music singers and styles. 70% believed that cyberspace has caused them listen to music more and 50% argued that cyberspace has made them to listen to any available music.The present study analyzed 3 hypotheses and according to the inferential statistics, there is a significant positive relationship between media consumption, cultural capital of parents and the residential district with music consumption.

The purpose of this study provides a model for tourism development strategies using new media in regard of 20 year vision deed to investigate the function and characteristics of new media in society and tourism strategy, 20 year vision (2025), tourism development and management deals with theoretical models. The method of data collection is descriptive - survey and its implementation is Delphi. The heuristic model is intended to clarify a model which 40 university professor's & tourism specialist have participated to achieve this goal. According to the main research question, Patterns of tourism development strategies using new media in line with twenty-year vision deed and The main hypothesis of significant relationship between tourism development strategies and Playing an essential function of new media and using expert opinions and Content analysis to Confirm the hypothesis, we provide a model upon which the new media plays its function properly and it can be taken a step further of Intermediary role and has a role in all processes of tourism strategy . In this case, the media does not apply only as tools, but in terms of importance, it is ''considered one of the pillars of tourism development strategies''.