فصلنامه پژوهش های ارتباطی
پیاپی 108 (زمستان 1400)

In the phenomenological approach, television does not exist as an object in the outside world, but is only embodied in the consciousness of individuals. In other words, television is the subject of the study of present phenomenology, not as an objective reality, but as its mentality and perception. Given the emphasis of the Islamic Republic of Iran Broadcasting on marginalized and poor groups, it is very important to know the perception of different groups, especially vulnerable groups on television. This article describes how television is shaped in the world of homeless women. 10 homeless women living temporarily in the Niloufar Abi Chitgar Home were interviewed Using theories of media constructivism and phenomenology, and using the method of experimental phenomenology. Data were analyzed using Cresol Analysis method and maxqda 10 software. From the total number of semantic units extracted, 10 textual categories were obtained. The four structural categories of textual categories were "labeling TV", "classical TV ", "fake TV homelessness" and " exclusionary TV". Analyzes have shown that homeless women do not resist this perception of television, and this mentality has deprived them of the possibility of social demands. Therefore, it is necessary for the media, in an equal structure and with a structuralist rather than individualistic view, to enable them to move and change socially, and to challenge other exclusionary structures.

Due to the increasing growth of cyberspace and the development of online culture among the general Iranian public, it seems that new reference groups have been emerged that have a great impact on citizens because of their media-based activities. One of these new social groups is the celebrities who have emerged in Iranian society in recent years, especially since the 2000s. Celebrities are heavily dependent on the media, especially social media. They typically connect with their audience through the social networks Facebook, Twitter, Viber, Telegram, Instagram and WhatsApp. The purpose of this article is to examine the factors affecting the social influence of celebrities in Rasht. The research method was survey and data were collected by questionnaire Technique. The statistical population of the study consisted of all citizens of Rasht in 2010 from whom 400 people were selected by random sampling and multi-stage clusters. Findings showed that online lifestyle, social anomie, social identity and political trust affect the social influence of celebrities in Rasht. But the two variables of national identity and online lifestyle have a greater impact on the social influence of celebrities and were stable in different models of multiple regression

The growing population and importance of food security in the world and the development of communication technologies and the World Wide Web have marked a new era in the history of mass communication. The present study seeks to use the capacity of the media in general and agricultural media in particular to promote agricultural literacy. Using grounded theory method and with the systematic approach of Strauss and Corbin, 42 in-depth interviews were conducted whom selected by purposful sampling from experts in the fields of agriculture, media and communication sciences. Also, in order to evaluate the validity, the model was provided to 10 professors separately to obtain their views for correction and adjustment. The main idea of the research was called media exploitation for the development and improvement of agriculture. Causes of drought and water scarcity were identified lack of expertise, lack of commitment to responsibility, lack of interaction, inability of public opinion, secrecy and gatekeeping. Interfering factors of filtering issues and lack of free access to some media, including Telegram and Facebook, along with the lack of a national association of active journalists in the field of agriculture, the diversity of agricultural audiences and the diversity of agricultural media audiences were achieved in three coding stages.

This research was conducted to examine the role of Ilam TV programs in controlling the social risk-taking of young people, using a combined method. In the first step, qualitative part, the research method was in-depth interview. The study population consisted of media and social experts, from whom 30 people were selected by purposive sampling. After completing the process, the main categories were coded and extracted, resulting in 24 descriptive codes with 82 references from the interviews. In the second step of the research, with a quantitative approach, fitting the extracted model was done, based on the survey strategy, with a statistical population of 18-39 years old living in Ilam with 43,540 people from which 800 people were selected by cluster and simple random sampling. The fit model based on the structural equation approach was confirmed by PLS software. The results of confirmatory factor analysis showed that the extracted components of the role of Ilam TV programs in controlling the risk and social risk-taking of young people are significantly confirmed. The role of entertainment, drama and educational programs of Ilam TV was more and news programs did not play a role. Also, the results of route analysis were 0.73 and the share of Ilam TV programs was 0.32, which had a direct and strong effect on the dependent variable.

The purpose of this study is to examine the relationship between virtual social networks and marital relationships with an emphasis on gender. The research method was survey and the sample size was 340 married people in Tehran. The Samples were selected by multi-stage cluster method using systematic random for each cluster. Findings showed that the average attitude of men in the variables of sexual satisfaction, intimacy between couples and conflict resolution between couples is higher than women. The mean difference observed between men and women only in the variables of sexual satisfaction and intimacy between couples is significant but not significant. Findings also showed that there is a positive and significant relationship between women's use of virtual social networks and sexual satisfaction, intimacy between couples and conflict resolution. But there is no significant relationship between men's use of virtual social networks and sexual satisfaction, intimacy between couples and conflict resolution. The amount of women using time of virtual social networks explains 10.1% of women's sexual satisfaction, and Dimensions of use and presence with real identity in virtual social networks explain 11.9% of intimacy between couples and 16.2% of conflict resolution between couples. According to the research results, the duration of women's membership in social networks and presence with real identity has a positive relationship with the quality of marital relations and improves their performance.

Media management is closely related to cinema because it pursues communication with the audience within the framework of established communication patterns. In this study, while explaining the importance of court drama movies in Iran, the role and method of representing crime and harm from the perspective of experts was discussed. This research is qualitative and based on the purpose is applied, through in-depth unstructured interviews with 16 experts in 15 fields of psychology, sociology, law, communication and film and was conducted to examine the role of court drama film in the representation of crime and social harms. The statistical population was the court drama films of the last 4 decades of Iranian cinema, which were selected based on the sensitivity or taboo of the subject as well as the conflict of public opinion (10 out of 22 court drama films, out of a total of 1744 films of the last four decades of Iranian cinema that were analyzed in articles by Saussure semiotics, Bart narrative analysis and three levels of Fisk method). The subjects seen in the movies of the court drama genre of the last four decades are very few compared to the total number of films produced in these years. The subjects of the court drama genre in the last four decades films were very few compared to the total films produced in these years. The reason for the low production of this genre, according to the experts interviewed, was classified into 9 categories. To produce a film in this genre, filmmakers must pay special attention to the components, reflection of reality, utilization of experts in other scientific fields, and judicial restrictions, and censorship, auditing, detraction, and the weakness of the law are some of the components that create barriers to this production.