نشریه جامعه شناسی ورزش
پیاپی 18 (پاییز و زمستان 1400)

The purpose of this study is to examine the tendency towards sports brands based on consumption experience among women. Accordingly, hypotheses were proposed and a conceptual model was considered for the research in which the variable of brand experience along with its components (emotional, emotional, intellectual and behavioral) was considered as an independent variable and brand selection as a dependent variable. The present study is a descriptive/analytical study based on a practical study goal. The statistical population of the study includes female who consumers of sports brands in the city of Tabriz. The sample size is estimated using the Krejcie & Morgan estimation due to the unknown number of the statistical population, 384 female customers of sports clubs and stores. Zarantonello and Schmitt (2010) brand experience questionnaire was used to measure brand experience and a researcher-made questionnaire was used to measure brand tendency. The questionnaire has five Likert scale options. The software Spss24 was used in order to analyze the data from the Kolmograph-Smirnov,test, the Pearson correlation coefficient, and the Regression test. The results of the analysis showed that the brand experience with all its components has a positive and significant effect on the selection of sports goods brand.   

The purpose of this study was to investigate and analyze the security status of Azadi football stadium based on the factors affecting the security of Iranian soccer stadiums. For this purpose, using a descriptive-survey study, the views of 384 spectators and 36 managers and officials of Azadi football stadium by Faraji questionnaire (1393), in which its validity was assessed by 9 professors and experts and its reliability by alpha Cronbach (spectators and managers p=0.909) was evaluated. Descriptive statistics and descriptive statistics were used for analyzing the data. One-sample t-test was used for analyzing the data. The SPSS-23 software was used and the LISREL software was used for structural equation modeling. The results showed that factors and safety components of Azadi football stadium had a favorable situation because the average obtained from the hypothetical average was higher. Also, the results obtained from the structural equation model showed that it was fitted appropriately.   

The purpose of this study was to investigate the effect of organizational inertia on social wear and social laziness of physical education teachers in Tehran province. The research method a descriptivesurvey and applied in terms of purpose. The statistical population included all physical education teachers in Tehran province that 384 people were selected as a sample through random sampling. To collect data, three standard questionnaires of social wear Duffy et al. (2002), Hogg organizational inertia (2014), Hosseini social laziness (2008) were used. To ensure the validity of the questionnaire, in addition to using standard questionnaires, the opinions of professors and experts in the field of management were used to check the face and content validity and were approved. Cronbach's alpha was also used to determine the reliability of the questionnaire. Structural equation modeling and path analysis by LISREL software was used to analyze the data. Findings showed that from the perspective of physical education teachers, organizational inertia can cause social wear and tear and lead to social laziness. Therefore, it is concluded that to increase the productivity of physical education teachers in schools, we must remove the barriers that cause organizational inertia to prevent laziness and social wear.   

One of the dimensions and angles of sports is ethics, to which it seems necessary to pay attention, and clubs as a sports institution can take a big step towards institutionalizing ethics in moral and cultural behaviors in athletes. Therefore, the purpose of this study was to investigate the role of the development of moral and cultural behaviors in the youth of Gilan. Its method is descriptive-correlational in terms of practical purpose. The statistical population of the study was all powerlifting athletes in different age groups in Guilan province that the statistical sample (384 people) was selected by simple random sampling. A valid ITCSQ questionnaire used by Diodson et al. (2006) was used to measure moral and cultural variables. Also, its reliability was calculated using Cronbach's alpha test (0.88) and combined reliability. Structural equation modeling with PLS3 and SPSS24 software has been used to analyze the data and fit the model. The results showed that powerlifting had a direct, positive and significant effect on athletes' morale (0.817), personal responsibility (0.793), care and communication (0.783), social responsibility (0.768). has; Its effect on the step stability variable (-0.03) was not significant. Therefore, based on this model, it is possible to evaluate the dimensions of moral and cultural behaviors among young athletes, as well as scientific information on immoral action

The aim of this study was to provide a suitable context for the optimal quality of services based on rating of gymnasium. This research is an applied and descriptive-analytical research that has been done in the field. The statistical sample included experts in the field of quality of gymnasium and sport places services, university professors in the field of sports places and facilities management, and experts and heads of delegations and gymnasium of Tabriz city. In another sample, 302 people were selected from the customers of high-ceiling Poursharifi gym based on Cochran's formula and cluster random sampling method. The Analytic Hierarchy Process (AHP) method, the mathematical method of the algorithm, the K-nearest neighbor (KNN) algorithm, were utilized for standard rating of gymnasium based on rating using SPSS, Excel, expert choice, and Matlab software. The results showed that based on the geometric average, the quality indicators of gymnasium services can be rated in 5 clusters. According to the results, the highest weight belonged to the equipment and gym standards and the lowest weight to Aesthetic features of the gym. Finally, according to the codes written, the studied gym is 1 star based on the customer scores and the comparison with expert standards.  

The purpose of this study was to Explaining the challenges of educational sports in the country with emphasis on orienting students' lifestyles. The method of the present study was mixed research. The statistical population of this study consisted of the qualitative section of physical education directors of education and professors of sports management in universities and the statistical sample was selected from among the identified specialists and available and continued until the theoretical saturation of the interviews with a total of 16 open interviews The statistical population was also in a small part of school principals and sports teachers in Boroujerd city. The statistical sample was 55 according to the researcher's access. The results of the interviews showed that the lack of sports facilities and equipment, Educational weakness, management weakness, lack of human resources and lack of financial resources are the main challenges and obstacles to the development of sports. The results of the quantitative part of the research also showed that the lack of human resources and lack of sports facilities and equipment are the most important obstacles to the development of educational sports. According to the research results, comprehensive planning should be done in order to solve the existing problems for the development of educational sports in the country, Because the development of educational sports has an important role in directing the lifestyle of students.

Self-care includes addressing basic human needs and maintaining activities related to health and life preservation and is of great importance in the lives of all people, especially retired athletes. Therefore, the present study, which was conducted to determine the effect of self-care on depression and quality of life of athletes in retirement in East Azerbaijan province, was a quasi-experimental study with pretest-posttest and control group. The statistical population was all retired athletes who had completed their professional sports before 2020, from which 50 people were selected by simple random sampling (25 for the experimental group and 25 for the control group). Tools used; The Beck Depression Inventory and the World Health Organization (WHO) Quality of Life Questionnaire and the Self-Care Protocol were administered to participants before and after self-care training, and data were provided through descriptive statistics (mean and standard deviation) and inferential statistics (analysis of covariance) Were analyzed. Findings showed that self-care training increases quality of life and reduces depression in retired athletes (P <0.05). Therefore, by timely detection of signs and symptoms of depression and the quality of life of individuals, by increasing self-care behaviors and doing so, it can reduce the psychological and physical effects of depression and improve the quality of life.  

The purpose of this study was to investigate the relationship between social responsibility and team image and identity among the selected football clubs of the Iran Football Premier League. The present research is descriptive-correlational in nature and applied in terms of purpose. The data collection was appropriate to the objectives of the research. The statistical population of the present study was all over 18 years old fans of Esteghlal, Persepolis, Traktor, Foolad and Sepahan teams during the season of 2020-2021. The sampling method of the present study was random cluster sampling using Morgan table with a statistical sample size of 384 for Each of the 5 teams. then it was analyzed after a total of 1920 questionnaires and the data collection tool was 3 standard questionnaires, social responsibility questionnaire (Chang and Yang, 2012); The team image questionnaire (Chan, 2008) and the team identity questionnaire (Hyper et al., 2012). The validity of the questionnaires were confirmed by 10 professors and specialists in sports management. the reliability of the questionnaires were 0.82, 0.77 and 0.74, respectively.the data was analyzed using descriptive statistics (mean, standard deviation, frequencies, percentages and plotting) and inferential statistical methods Kolmogorov-Smirnov test and Spearman correlation test by using Spss software version 25. the Findings showed that there is a positive relationship between social responsibility and image and team identity; Therefore, social responsibility can be a tool to have a positive impact on the development and promotion of the image and identity of the team in the selected clubs of the Iranian Football Premier League.   

The purpose of this study was to investigate the morning exercise of mental health and some factors of physical fitness of citizens of Marand city.

68 subjects were randomly divided into two experimental groups (n = 34) and a control group (n = 34). The experimental group was trained for 3 months and 4 sessions per week for 45 to 60 minutes of morning exercise under the careful review of the research. To assess mental health, Goldberg and Hiller (1979) 28-item general health questionnaire, and to measure the flexibility of the session and performance test, to measure the standing balance of the standing test, to measure the dynamic balance of the upper and lower steps, and To measure the strength of the affected limb, the number of sitting and getting up from the chair in 30 seconds was used as a research tool. Finally, the data collected using paired t-test were compared experimentally to compare pre-test post-test and for differences between independent t-test groups at a significant level of 0.05, so it was analyzed.. The results show that the trial of manufacturing companies in morning exercise in all research variables is currently usually performed better than others in practice (P <0.05). According to the findings of this study, it seems that morning exercise can be used as a useful way to increase physical fitness and mental health of other elderly people

Pilates largely avoids high impact, high power output, and heavy muscular and skeletal loading. Pilates largely avoids high impact, high power output, and heavy muscular and skeletal loading. The aim of this study was the effect of Pilates exercises on pain and kyphosis angle on the health of 30 young women in the second district of Tehran with an age range of 20 to 50 years with mild kyphosis. The studied samples were selected based on the inclusion and exclusion criteria of the study, as well as through objective observation, kyphometer, pain ruler, checkerboard. Mackenzie, Williams exercises and special exercises for the back muscles (lying down) have also been used. Data analysis was performed by descriptive statistics, inferential statistics, Kolmogorov-Smirnov test, analysis of covariance, using SPSS software version 26. The results showed that the level of significance for the distribution of variables is normal and Pilates exercises are effective in changing the angle of kyphosis, reducing pain in women 20 to 50 years old. The results showed that using Pilates exercises on the muscles of the abdomen, back and spine caused a change in the angle of kyphosis, thus the support area of kyphosis is also treated. Pilates largely avoids high impact, high power output, and heavy muscular and skeletal loading. Pilates largely avoids high impact, high power output, and heavy muscular and skeletal loading.   

The purpose of this study was to investigate the role of lifestyle of physical education faculty members in students' role models for proper leisure time. The research method was descriptive-analytical and applied in terms of purpose. The statistical population of the present study was all physical education students of Islamic Azad University of Marivan and students. 175 people were randomly selected to select the research sample based on Morgan table. The research data collection tool was a questionnaire in accordance with the nature of the research in 27 items and 5 factors that were professional thinking of responsibility, material consumption, leisure and entertainment and dimensions of the questionnaire. In order to analyze the data in the field of inferential statistics, factor analysis was used. The results showed that the indicators of responsibility, material consumption, professional thinking and leisure and recreation are effective in students 'role models for the correct spending of students' leisure time.  

The purpose of this study was to investigate the factors affecting athletes' satisfaction with the quality of sports insurance services. The method of the present study was descriptive survey and field data collection. The statistical population of the study was all student-athletes of the University of Tehran in the academic year 1399-1400 and the sample of the present study was available to 230 people. Data collection tool was the standard questionnaire of Yazdani et al. (1398) whose reliability was 0.86. Data were analyzed using descriptive statistics tests such as mean, frequency percentage and inferential statistics tests such as Kolmogorov-Smironov test (K-S), Friedman rank test and one-sample t-test using SPSS software version 25. The results showed that athletes had moderate satisfaction with sports insurance services. Also, among the components of research, guaranteeing the most important component and equipment was the least important component in improving athletes' satisfaction with insurance services; Therefore, in order to develop insurance in sports, it is necessary to implement the identified solutions within the framework of a large and comprehensive program in all dimensions and levels of sports. This issue can be applied to the development of insurance in sports and gaining its expected benefits in all sectors of sports.

The aim of this study was to investigate the effect of group and individual exercise on the quality of life of patients with improved addiction. This research was applied in terms of results and experimental in terms of methodology. The statistical population of the study was all addicts who had referred to addiction treatment centers in Tehran province in the summer of 2019. The statistical sample consisted of 90 people who were randomly selected. The instruments used included a researcher-made demographic questionnaire and the standard quality of life questionnaire of the World Health Organization 26 questions (WHOQOL-BREF). Research data were analyzed at two levels of descriptive and inferential statistics. At the level of descriptive statistics, data were analyzed using statistical characteristics such as frequency, percentage, mean, and standard deviation. Levin was used to examine the homogeneity of variances and F test was used to examine the homogeneity of regression slope and finally analysis of covariance (ANCOVVA) was used to analyze the hypotheses. Spss software version 22 was used to analyze the collected data. Based on the obtained results, the research hypotheses were fixed at a significance level of P

Today, science and knowledge in schools can not be effective alone, but sports activities can have a significant impact on the achievement of science and knowledge. The purpose of this study was to identify school rejuvenation strategies based on physical education approaches in secondary schools. The research approach was qualitative and based on content analysis method. Data collection method was semi-structured interview and purposive non-random sampling method was used. Participants were secondary school students and parents and physical education teachers of Aran and Bidgol girls' schools, which included 10 physical education teachers, 10 students and 8 parents. The sampling strategy was theoretical saturation and the content analysis method was used to analyze the interviews. The results showed that school rejuvenation strategies included 11 main themes, which were holding sports competitions, morning exercises, local indigenous games, using city-level sports halls, involving parents and teachers in school physical education, and holding Sports camps, providing up-to-date sports tailored to the lifestyle needs of families and facilities in the area, promoting the attitude of education management and school principals in believing in physical education, purchasing and improving sports equipment for school, involving students in physical education and It was to motivate physical education teachers. As a result, it seems that in order to be more effective in the current decade and with the emergence of the virtual world, we should emphasize the strategies of school rejuvenation by focusing on sports infrastructure, human capital and teaching new sports in accordance with the lifestyle of society.