Agricultural Marketing and Commercialization Journal
Volume:6 Issue: 1, Winter and Spring 2022

The present study was conducted with the aim of providing a model of factors affecting the attraction and retention of sponsors in the sports sector in Iran. The present study is applied in terms of aim, descriptive correlation in terms of nature, and survey in terms of method.  The statistical population of the present study included officials of Iran’s sports federations, Premier League sports clubs, as well as club sponsors (300 people). Based on Morgan's table, the sample size was estimated at 169 people who were selected by a convenience random sampling method. To collect data, after reviewing the research literature and surveying experts, a researcher-made questionnaire consisting of 52 questions in 7 dimensions was developed in the form of a five-point Likert scale from strongly agree to strongly disagree, which its face and content validities were confirmed. Cronbach's alpha and Guttmann coefficients were obtained above 0.7, confirming the reliability of the research tool. Results revealed that the model of factors affecting the attraction and retention of sponsors in the sports sector of Iran has a favorable fit. In this model, the factors related to attracting sponsors include club factors, environmental factors, and league and event factors. Also, the factors related to retaining the sponsors of Iran’s sports sector included competitive advantage, corporate interests, financial interests, and administrative and legal factors

Providing qualified human resources is one of the main issues of today's organizations. Since the Tax Affairs Organization of Iran is a governmental and specialized organization, so the manpower required by the organization; In terms of having special features needs time; is not available to the organization, which makes planning to anticipate manpower demand inevitable. The main purpose of this study is to provide a dynamic model for manpower demand in the Tax Affairs Organization of Iran, as an effective device for financing the country. In the present study, an attempt has been made to dynamically model the demand for manpower using the data obtained from the Delphi and Fuzzy DEMATEL methods, through the systems dynamics method. In this study, 9 effective endogenous and exogenous factors were localized and selected by the Delphi method by experts. Then the Fuzzy DEMATEL method was used to determine the relationships, intensity, and effectiveness, and finally, the dynamic research model in addition to possible scenarios is expressed.

Nowadays, despite the fast-growing role and importance of social marketing as one of the modern marketing tools, research on it is rare. The purpose of this paper is to explore how the power of social marketing and eWOM in the food industry leads to brand image and purchase image in Mashhad fast food industry. The applied method has been used for this research in which the questionnaire method has been utilized in order to gather the required data for describing the research variables and interpreting the relations among them. The Analysis unit in this research is a company that was an expert in Mashhad fast food industry and is active on Instagram. In order to describe the data, the frequency distribution tables have been used and the PLS has been used to describe the data. The results gained due to this research indicate that all of the hypotheses were accepted. Discussion and Managerial implications concerning social media and future research were offered.

The main purpose of this study is to test the effectiveness of capital market efficiency through the mediating variable of political cycles based on the theory of constraint on the rate of total stock returns for manufacturing companies listed on the Iranian Stock Exchange. In this regard, first, the theoretical foundations and internal and external background of the research have been examined and in the next step, a sample of 178 companies from manufacturing companies based on the fixed effects method, and for two research models the estimation of panel econometric models has been done. In the next step, the research model was estimated by considering the variables of political cycles for the period of 1384 to 1392 (political period of fundamentalism) and also the period of 1392 to 1398 (non-fundamentalist political period). The results showed the negative effect of the political cycle variable in the fundamentalist period and the positive and significant effect of the political cycle variable in the non-fundamentalist period on the stock return rate. In the end, suggestions were made to improve the stock rate of return of listed companies based on the results.

The aim of this study was to analyze and investigate the influential components (economic, social and cultural, educational, promotional, infrastructure) of apple marketing improvement in West Azerbaijan province by Pearson correlation coefficient and multiple regression of Intermodel. The results of the Pearson correlation coefficient showed that there is a positive and significant relationship between the factors affecting this research (economic, educational, promotional, infrastructure, and cultural and social components) and the variable of improving apple's marketing status. Also, considering the calculated beta values in the inter-model multiple regression, the results showed that among the factors affecting the improvement of apple marketing, economic, educational, and promotional components had the highest contribution and role in explaining the mentioned dependent variable.

This study mainly aimed to identify the factors influencing the development of entrepreneurial skills and innovation in rural cooperatives of Alborz Province, Iran. This purposefully practical research is a descriptive-correlational study considering the fact achieving and data processing. The research measurement tool was a questionnaire. The statistical population of this study consisted of 22,207 members of cooperatives in Alborz Province, with 283 people selected as the sample calculated by Cochran's formula. The simple random sampling method was performed in this study with a proportional allocation. The validity of the research questionnaire through Cronbach's alpha coefficient for its different parts was calculated to be >0.84, indicating its proper validity. According to the results of multiple regression, four variables, i.e., economic factors, psychological factors, managerial factors, and socio-cultural factors respectively included in the multivariate regression equation, together resulted in approximately 40.7% of the dependent variable modifications in the development of entrepreneurial skills in agricultural cooperatives. The results also revealed that these variables affect the development of entrepreneurial skills and innovation in agricultural cooperatives positively. In addition, the results of path analysis suggested that economic factors had the highest impact on the development of entrepreneurial skills and innovation in rural cooperatives of Alborz Province (F = 0.579), indicating the importance of economic factors; while technical factors showed the least impact on the development of entrepreneurial skills and innovation of rural cooperatives in Alborz Province (F = 0.051).

The purpose of this study is to test the moderating role of variables based on agency theory to examine the significant relationship between the impact of social responsibility and the relative net profit of manufacturing companies listed on the Tehran Stock Exchange. In this study, the independent variables are the corporate social responsibility scorecard and corporate governance factors, the ratio of net profit to total assets as a dependent variable, and company size, financial leverage and age as control variables. The research community is companies operating on the Tehran Stock Exchange according to its subject and application. In this study, 165 sample companies were selected. In this study, the data of companies listed on the Tehran Stock Exchange from the beginning of 2016 to the end of 2016 for five years were used to collect. In this research, multivariate regression analysis using the panel data method with fixed effects examines the hypothesis. The results showed that there is a direct and significant relationship between social responsibility and the company's relative net profit. Board size and board independence as factors in corporate governance modify the relationship between social responsibility and relative net profit. But government ownership has no effect on the relationship between social responsibility and the company's relative net profit.

Statistical facts show that the largest insurance organization in the country, the Social Security Organization, will face a deficit in the payment of its pensions in the near future. This prediction indicates that the financial instability of the Social Security Pension Fund could turn into a deep crisis in the future if no plan is articulated for reforming its structure. The purpose of this qualitative research is to design a model for implementing the strategy for improving and reconstructing the social security organization through a data-basis method. For this purpose, while conducting open interviews with 9 experts of the Social Security Organization, and 4 university professors in the field of management, we collected a collection of basic themes (623 themes) during the open coding process and extracted some categories (18 categories) from them. We determined the components of the axial coding paradigm. They include causal conditions (review of decision-making process, human factors, and management of resources and costs), background (organizational knowledge and collective intellect, organizational financial situation, and conflicting laws), central category (modified parametric corrections), intervention conditions (decisions of extra-organizational authorities, legal violations, managerial and organizational factors), strategies (improving the quality of services, cooperation, collaboration and development of infrastructure) and the consequences of implementing improvement and reconstruction strategies (creating transparency, trust, and audience satisfaction, access to Organizational services and organizational sustainability and competitiveness). Findings showed that parametric reforms have the greatest impact on the implementation of the strategy of improvement and reconstruction of the Social Security Organization. They will improve the financial crisis of the Social Security Organization and provide the necessary conditions to resolve this crisis.

Comparability is one of the qualitative features of information in the theoretical foundations of financial accounting and reporting, which enables users of financial statements to identify and understand the similarities and differences between the two sets of information and consider them in their decisions. Put. Financial statements should always provide reliable information to help users make decisions. The financial report must contain relevant, reliable, comparable, and comprehensible information. Therefore, recognizing the characteristics of accruals, including their stability, is one of the important goals of financial accounting research. Accruals are the direct product of accrual accounting, which forms the basis of accounting and financial reporting. In this study, the comparability of accounting, the quality of financial reporting, and pricing of accruals for the period 2014 to 2020 was performed, for which a total of 630 observations are available for research. The statistical method used in this research is the multivariate regression method using the data panel method. The results of the research hypotheses show that the ability to compare accounting has a direct impact on the quality of financial reporting and pricing of accruals.

Human resources are the most valuable asset of an organization. Effective use of organizational resources is contingent upon the quantitative and qualitative monitoring of human resources. Accordingly, the present study aimed at identifying the desired capabilities of human resources following macro- and task-level strategies implementation approach in the Social Security Organization of Kerman. In this research, a survey method was applied. The statistical population of the study includes leading experts in the field of HR audit. A total sample of 10 people was selected using purposive (Non-probability) sampling. Following a literature review and expert survey, the indicators related to the desired capabilities and skills required to implement task-level and macro-level strategies were identified and presented in the form of 14 concepts and 95 indicators. Content Validity Index (CVI) of the questionnaire (0.79 < CVI) was confirmed. Then, the designed questionnaire was delivered to the selected sample (n=10). Data analysis was conducted based on the present and desired state mean scores measured by single-round Fuzzy Delphi, Triangular Fuzzy Numbers, and Center of Gravity Method. The findings revealed that in all indicators, there was a gap between the present state and the desired one. The respective gap was observed to be higher in some indicators (e.g., judgment and decision-making, human resource empowerment skill, strategic human resource management, leadership, and corrective actions) and narrower in some others (e.g., educational needs assessment, concentration, time management, skills to use the required computer hardware and software, professional independence).

The purpose of this study is to test the effect of foreign and domestic price shocks on the inflow of the capital market to Iran. To achieve this goal, first, the theoretical foundations and research background (internal and external studies) were studied, then the research model for Iran from the period 2000-to 2019 was estimated, and research hypotheses were tested. The results of the research, while confirming the hypotheses of the research, showed that exchange rate fluctuations have a negative and significant effect on the inflow of capital and transfer payments of a country. Inflation uncertainty, which indicates the inefficiency of economic policies in the country, has also been a negative factor in attracting the inflow of capital to Iran. Increasing capital stock and spot prices have a positive and significant effect on attracting capital inflows to Iran and transfer payments. Finally, some suggestions for increasing the inflow of capital investment are presented according to the research results.

The main purpose of this study is to evaluate the performance of Bank Melli in supporting the production of domestic goods by providing banking facilities for the purchase of goods based on the Kaplan and Norton Balanced Scorecards model. To achieve this goal, the theoretical foundations and related internal and external studies have been examined. In the next step, based on the research model and its dimensions, a research questionnaire was designed and distributed among a sample of 150 managers and experts of Bank Melli and examined and descriptive and inferential statistical analysis (testing of research hypotheses). The results show that there is a significant difference between the current and favorable situation of purchasing domestic goods by providing facilities for purchasing goods of Bank Melli in all four dimensions of the balanced evaluation model (value, finance, work processes, and education and learning). Finally, in the framework of the research results, proposals were presented to support domestic production based on the mentioned dimensions with the help of facilities granted for the purchase of domestic goods of Bank Melli.