نشریه برنامه ریزی و توسعه گردشگری
پیاپی 40 (بهار 1401)

Analysis of tourist's attitudes and tendencies towards community based tourism (Study area: villages of Tonekabon township) Analysis of tourist's attitudes and tendencies towards community based tourism (Study area: villages of Tonekabon township)Analysis of tourist's attitudes and tendencies towards community based tourism (Study area: villages of Tonekabon township) Analysis of tourist's attitudes and tendencies towards community based tourism (Study area: villages of Tonekabon township) Analysis of tourist's attitudes and tendencies towards community based tourism (Study area: villages of Tonekabon township) Analysis of tourist's attitudes and tendencies towards community based tourism (Study area: villages of Tonekabon township) Analysis of tourist's attitudes and tendencies towards community based tourism (Study area: villages of Tonekabon township)

Today, the quality of rural tourism destinations has become an important competitive advantage. Otherwise Ecolodge can be the most desirable for tourists when they meet their expectations. These expectations are meaningful in terms of different environmental, social, physical and economic dimensions. If any of these factors does not have the desired quality in Ecolodge, they affect the perception and feel of the tourist from space and, consequently, their level of satisfaction from the tourism destination. Accordingly, the aim of this study was to measure the impact of different aspects of quality on the sustainability ofEcolodge in Tehran province. This research is descriptive-analytic. Data were collected by documentary and field studies. The researcher-made questionnaire was completed based on indicators and study variables among 160 selected rural tourists in 6 Ecolodge in Tehran province. For statistical analysis, statistical tests such as correlation, regression and path analysis have been used. The results show that in terms of physical quality, environmental quality, economic quality and socio-cultural quality, they affect the sustainability of Ecolodge in Tehran province.

Ecolodges have a wide range of positive and negative impacts on the environment and local community, during design, construction, and operation methods. The aim of this study was development of a set of criteria in the design phase of ecolodges and evaluation of some of them in the northern Iran (Golestan province). We used data collection and field survey including questionnaire and criteria checklist to do research such as average Friedman and T-test using SPSS software. After that, we screened and classified the collected criteria into four subgroups (environmental, economic, cultural, social and infrastructure). The results shows that as a whole, the design phase is not in good situation and only its socio-cultural subgroup seems be in appropriate condition. Ecolodges of the province can use the results and criteria to match with sustainability goals of ecotourism accommodations.

This study aims to provide a model for complementarity tourism development in a mixed way. this study consists of two parts: qualitative and quantitative. In the qualitative section, the findings of the related researches were combined with the meta-combined method and the research model was designed. Based on this, 51 studies were selected and analyzed; the relevant dimensions and codes were extracted. Quantitative part was done using descriptive method to evaluate the desirability of the model, determine the importance of dimensions with the help of Friedman test and structural study of model by structural equations. The statistical population of quantities section was experts and informants in Ardabil, of which 30 people were selected. The results using meta-combination showed that the dimensions of tourism complementarity include policy, cooperation, institutional, cultural and value, dynamic and technical complementarity. The results of one-sample T-test showed that the model has the required quality in terms of seven indicators. According to Friedman test, the cooperation and policy complementarity is the highest and technical and dynamic complementarity is the lowest importance. Finally, the structural review of the model showed that all dimensions' coefficients are more than 1.96 and have been confirmed at a confidence level of 99%.

, the present study has tried Examine the possible situations of tourism loyalty in Zanjan province with a futuristic approach In order to create a clear platform for decision-making for officials by defining the perspective of loyalty And tourism to be on the desired path of loyalty. For this purpose, 92 indicators in 16 dimensions have been used. For analysis, Micmac software has been used to analyze the status, position and extract key factors. And ScenarioWizard software is used to extract scenarios. . The results of the research show that the tourism loyalty model of the province is unstable in Mikmak environment and its trend is distributed diagonally. Also, the results of the Wizard scenario indicate 43 possible scenarios that the probability of unfavorable situations with the feature (due to the issue of tourism has decreased to date) has decreased. Consequently, the use of specialized personnel is reduced, so there will be no proper planning to diversify the resorts and provide different services needed by tourists. . Also, the neglect of holding events and festivals has caused the anonymity of the works and attractions And will eventually create an anti-tourist atmosphere.)

Ecolodges are fast-growing alternative establishments in tourism and hospitality industry that offer personal, authentic and local experiences to guests and tourists. One aspect of ecolodge studies that has been ignored is their business model which has a direct effect on their success. The failure to develop and implement a working business model will seal their demise. In this paper, a business model framework for these accommodations has been proposed that not only meets their business needs but also anticipates their sustainability requirements. To this end, the components of the business model framework were identified using meta-synthesis method. Then, to evaluate the components, two focus group interviews were conducted with 9 experts. 34 approved components were categorized under 9 more general themes (dimensions) including contextual factors, worldview, asset model, operations model, participation model, marketing model, financial model, impact model and value proposition. The proposed framework is holistic and flexible and has the ability to generate successful business models in different situations. The framework helps ecolodge owners and managers to grasp the different dimensions of their business at a glance, and by using different combination of its elements, design unique sustainable business models.

Urban places often contain a wide range of attractions, accommodation centers, and other tourist facilities, which form an essential part of the urban tourism foundation. Among these accommodation centers, we can mention the boutique hotels. Due to the popularity of these hotels and the impact they have on the destination community, they can play an influential role in the development of urban tourism. For example, Hanna and Nezamiyeh boutique hotels located in the historical part of districts 11 and 12 of Tehran have great potential in the development of urban tourism due to their historical value. This research investigates the role of these two boutique hotels in three dimensions of urban tourism development .This research is descriptive-analytical, and data is collected through library studies and field studies such as questionnaire distribution. the Chi-square test results show that from the point of view of the local community, managers and staff, these two boutique hotels affect all three dimensions of tourism development in Tehran. However, from the point of view of tourists, these boutique hotels only affect the socio-cultural dimension. Given that the present study was conducted during the Covid-19 pandemic,. This tourists’ impression was likely due to the pandemic conditions.

purpose of this study is to investigate the effect of cultural intelligence and job performance of cultural heritage and tourism employees with emphasis on gender control. This research is a descriptive-survey type. The statistical population of this study is all employees of the Cultural Heritage and Tourism Department of Mazandaran Province. 130 people were selected as a sample through cluster sampling. Data of this study were collected through a questionnaire. The questionnaires of Ang et al. (2004) and Patterson (1989) were used to measure cultural intelligence and job performance, respectively. Kolmogorov-Smirnov tests, Pearson correlation coefficient, multivariate regression and t-test were used to analyze the data. The results showed that there is a positive and significant correlation between all dimensions of cultural intelligence and job performance. However, in the regression equations in which the effect of different dimensions was measured, both motivational and behavioral dimensions had a positive effect, but metacognitive and cognitive dimensions did not have the power of predictability. Also, t-test showed that there is no significant difference between men and women in terms of cultural intelligence.