فهرست مطالب

Research in Sport Management and Marketing - Volume:3 Issue: 2, Spring 2022

Journal of Research in Sport Management and Marketing
Volume:3 Issue: 2, Spring 2022

  • تاریخ انتشار: 1401/05/11
  • تعداد عناوین: 6
|
  • Hossein Kordloo *, Abbas Naghizadeh-Baghi, Mehrdad Moharramzadeh, Nasrin Azizian Kohan Pages 1-12
    Purpose
    The aim of this study was to predict the future attendance of women in sport for all spaces in Zanjan based on the social marketing mix.
    Methods
    The present study is a descriptive correlational study that has been conducted in the field. The statistical population of this study includes all women who play sport for all in parks and gyms of Zanjan city. G-power software was used to estimate the statistical sample. The research tool was a 39-item researcher-made questionnaire. The face and content validity of the questionnaire was determined using the opinions of ten professors of sports management. The reliability of the instrument was also assessed with Cronbach's alpha. Descriptive and inferential statistics including Pearson correlation coefficient test and multiple regression test (simultaneous method) were used for analysis.  Data analysis was performed with SPSS 26 software.
    Results
    The results of this study showed that there is a positive and significant relationship between the components of social marketing mix and the future attendance of women in sport for all spaces. Also, all components of the social marketing mix influenced the future attendance of women.
    Conclusion
    Therefore, it can be said that it is necessary to pay attention to the components of social marketing mix for the women of Zanjan to future attendance sport for all. On the other hand, it increases the level of physical and mental health of the society. Therefore, paying attention to the elements of social marketing mix can be very important for the development of mass sports among women.
    Keywords: sport for all, Future attendance, Social Marketing, women
  • Bahador Azizi, Reza Aminzadeh *, Mahdi Talebpour, Nafise Mobaraki Pages 13-22
    This study aimed to evaluate the performance of the refereeing department of the Football Federation from the perspective of referees using a balanced scorecard. The present study was a descriptive survey in terms of practical purpose and type of study, the information of which was collected in the field. The statistical population included all referees and assistant referees of the Iranian Premier League and the First Division, whose number was announced as 152 according to the website of the Refereeing Committee of the Iran Football Federation (N=n). In order to collect data, a performance evaluation questionnaire using the balanced scorecard (Kaplan and Norton, 1996) was used. Descriptive and inferential statistics were used to analyze the research data. SPSS version 23 and LISREL 8/80 software were used to analyze the data. The results showed that the mean score of performance evaluation and all its components indicate a favorable relative status and there is a significant difference between the mean performance evaluation and its components with the hypothetical average. Also, it was found that there is a significant priority among the performance evaluation components, according to which, the most important priority is related to the "financial" and "internal processes", "growth and learning" and "customer" are in the second to fourth. Finally, it was found that the structural equation model of the research has a significant fit.
    Keywords: Balanced Scorecard, Football, Performance Evaluation, Refereeing
  • Jabrael Tajneya, Habib Honari *, Alimohamad Amirtash Pages 23-32
    Abstract
    Purpose
    The objective of this study was to analyze the gap (current and favorable situation) of the variables of work life quality and organizational apathy in the general departments of sports and youth of the northwestern provinces of Iran.
    Methods
    This research was conducted through descriptive and correlational method. Population included all formal staffs of sport and youth organizations of west northern provinces of Iran (N=204, East Azerbaijan=86, West Azerbaijan=57 and Ardebil=61) in which all population (male=139, female=65) were selected as sample size using census sampling method. The organizational apathy scale by DanaieeFard et.al. (2010) and work life quality by Walton (1973) were used to gather data. The validity of scales was confirmed by experts and their reliability were calculated for work life quality (α=0.82) and organization apathy (α=0.88) through Cronbach' alpha.
    Results
    Results showed that current status of work-life quality (m=2.26) was in non-optimal level than to guessed mean (m=3), however, current status of staffs’ apathy (m=2.31) was optimal than to guessed mean (m=3). Work-life quality inversely and significantly related to organizational apathy (α=0.05). Further, there was not a significant difference between work-life quality, organizational apathy and demographic features (gender and Education).
    Conclusion
    Considering the research findings, it is suggested that sport managers seek to improve the quality of employees' working life which in turn could reduce the problem of organizational apathy and improve employee productivity.
    Keywords: Organizational apathy, Sport Marketing, Work life quality
  • Mahboub Sheikhalizadeh *, Kadir Yıldız, Hamed Khalili Yolgounlu, Elaheh Piralaiy, Hamed Golmohammadi Zangabad Pages 33-42
    Purpose
    This study aims to investigate the relationship between the perception of organizational justice and a tendency to administrative corruption in the employees of the Youth and Sports Administration of East Azarbaijan province.
    Methods
    For this purpose, 63 sports employees voluntarily filled out two standard questionnaires, namely the Niehoff & Moorman's (1993) organizational justice questionnaire and the researcher-made questionnaire on the tendency to administrative. After data collection, the data were analyzed using One-Sample t-Test, Pearson's correlation coefficient, and ANOVA.
    Results
    The results showed that the level of perception of organizational justice, distributive justice, and procedural justice are average and interactional justice is above average in sports employees' viewpoint. The level of administrative corruption is low. The results showed that there is a significant negative correlation between organizational justice perceptions and the tendency to administrative corruption. Also, there is a significant negative correlation between procedural justice and interactional justice components and the tendency to administrative corruption. However, no significant relationship was found between distributive justice and the tendency to administrative corruption at P≤0.05.
    Conclusions
    According to the results found in the present study, it can be stated that, in the case of understanding the various types of injustice, employees’ needs, proportionate to the type of injustice, may be damaged and not be satisfied. In this case, if the sports organizations do not take corrective actions needed to repair the damage, staff may take action to satisfy their needs through others and this would lead to c administrative corruption.
    Keywords: Organizational Justice Perception, Administrative Corruption, Sport Employees, Youth, Sport Administration, East Azarbaijan Province
  • Jamil Nawkhasi, Saeed Sadeghi Boroujerdi *, Ali Mohammad Safania, Sayed Salah Naghshbandi Pages 43-50
    Purpose
    The goal of this study was to elucidate effects of winning and losing positions on the relationship between football supporters’ satisfaction and behavioral intentions according to Weiner Attribution Theory.
    Methods
    The research is in consonance with applied objective and methodologically correlation- descriptive. The statistical population of this study was conducted on Perspolis and Esteghlal Tehran team supporters in season 98-99. Sample size was appraised qua 277 individuals for each team (554 in general) based on SPSS sample power software. Sampling method was employed accessibly after the end game, while spectators wear leaving the stadium. (Azadi Tehran stadium). For the test model, structural equation modeling approach to multi-group analysis was used.
    Results
    The study findings showed that the only significant factors are game satisfaction path coefficient and purchase intention (t=2.537, β=-0.280), while in winning position, service satisfaction path coefficient on purchase intention (t=2.313, β=0.190), game satisfaction on purchase intention (t=6.599, β=0.550) and game satisfaction on attendance intention (t=5.039, β=0.477) was recognized significantly.
    Conclusions
    adapted from this result, supporters’ behavioral response is affected by game positions. Whereas game position is inevitable, (losing and winning is incontrollable as sports modality) it is suggested to the club authorities to strengthen supporters’ emotional states through submission services.
    Keywords: Game, Service Satisfaction, Purchase Intention, Attendance Intention, Attribution Theory
  • Fahimeh Abdolhosseinlou, Mohammad Nasiri * Pages 51-65
    Purpose
    The aim of the present study was to investigate the reasons for sponsors' support of football in Iran.
    Methods
    The research method was meta-analysis in nature. The statistical population included all scientific sources reported regarding effective reasons for supporting investment in football in from 2012 to 2020., 11 studies that met the criteria for entering the meta-analysis were selected from the statistical population. Data analysis was performed using CMA2 and SPSS software.
    Results
    A total of 73 factors were extracted and classified into seven main categories and entered the meta-analysis process. Economic, media and advertising and structural factors would have the highest effect size. The Cohen D index was designated as the effect size index. The result of Cochran test showed the heterogeneity in the size of the research effect; therefore, the size of the combined effect was based on the random effects model which was equal to 0.91 (a large effect size). The results of Rosenthal's Fail-safe N test, Fannel diagram, width of Egger origin and Begg and Masumdar rank correlation coefficient showed no diffusion bias error. Also, the effect size was calculated based on subgroups due to the existing heterogeneity and economic factors had the highest effect size.
     
    Conclusion
    Developing clear and practical rules, using experienced sports managers and removing barriers to the presence of sponsors in football will attract more sponsors and, as a result, will lead to the development of football.
    Keywords: Football Clubs, meta-analysis, Motivation of Sponsorship, marketing, Profitability