نشریه مدیریت و رفتار سازمانی در ورزش
سال یازدهم شماره 2 (تابستان 1401)

The purpose of this study was to Compilation of hosting strategies for World Armies Sports Competitions (CISM) in the Islamic Republic of Iran. The research method was qualitative. This research is descriptive and is in the field of strategic studies. The statistical population of the study included all individuals active in physical training of the Army of the Islamic Republic of Iran, and active specialists in physical training of AJA, as well as athletes and coaches who had a history of participating in seismic competitions. The statistical sample was purposefully selected from the community and continued until the theoretical saturation of the interview (12 open interviews). The tools used in this study were interviews and discussions with elites, library studies. To achieve the objectives of the research using the Delphi method, a list of strengths, weaknesses, opportunities and threats of hosting and hosting World Army competitions in Iran was prepared and finalized in three stages with the opinion of experts. The results of this study showed that the strategic position of the country in hosting seismic competitions was in a so or competitive situation. Also, 9 general strategies in the field of seismic hosting in the country were developed by the Strategic Research Council.

The aim of this study was to prioritize the effective factors in the marketing of sports products. The present study was a mixed research (qualitative-quantitative). The statistical population in the qualitative section included marketing experts and sports management professors who had articles or writings in the field of research, and in the quantitative section were consumers of sports products. Statistical sample was selected in the qualitative section of 11 experts until the theoretical saturation was reached using theoretical targeted techniques and snowballs. In the quantitative section, between 5 and 10 samples were required for each item, so 308 samples. Formed statistics. The data collection tool was a semi-structured interview in the qualitative part and a researcher-made questionnaire in the quantitative part. The reliability of the interviews was 0.85 by intra-subject agreement study. Content validity in terms of experts and construct validity (exploratory factor analysis) was used. Finally, six factors, namely business ethics, creativity and innovation, citizenship rights, utilitarianism, surprise advertising, and rules and regulations, influence the marketing of sports products. Therefore, novelty and attractive design in advertising, non-social discrimination, attention to citizenship obligations, creating and strengthening social norms, sustainability of advertising, increasing the desire to share advertising in the audience, cultural utilitarianism are suggested.

The purpose of this study was to present a model of strategies for creating resilience of sports businesses in corona. The approach of the present study is qualitative and theme analysis was used to design the model and exploratory interview was used to collect data. The statistical population consists of sports business owners (sports clubs). Due to the importance of the research topic, sampling of snowball chains has been used and the number of samples for interviewing is 10. To determine the validity of the study, acceptability, transferability and verifiability were used and its reliability was determined by agreement between the two coders as 0.88.The results show that strategies such as, innovation and continuous learning, for the resilience of sports businesses. Networking, marketing, crisis management, behavioral skills, and strategic and entrepreneurial thinking are effective, which can be examined in two macro dimensions: empowerment and entrepreneurial capacity building, so it is recommended that sports club owners be able to Coronas will survive and even become profitable as a result of the above factors will see the business boom.

Abstractthe purpose of this study was to present a quantum management model in sport organizations with a grounded theory approach. This was done by conducting a grounded theory qualitative research method. In this research, through literature review and exploratory interviews to identify the components of quantum management development in sports organizations, the data extraction method and content analysis method (analysis unit coding, categories and registration unit) were analyzed. For conducting field interviews, the statistical population of the study consisted of sport management professors, managers of sport organizations (Ministry of Sport and Youth, Sport Federations), who were selected purposefully (snowball) for qualitative interviews on the subject of the research. (16 interviews with 14 individuals continued to theoretical saturation). The results showed that quantum specific traits, organization policy, infrastructures, intra-organizational factors, intra-organizational factors and financial empowerment are the main dimensions of conceptual model of quantum management components development in sport organizations.

The present study was designed and implemented to assess the development of outsourcing of sports marketing activities in university sports. The present research is a mixed research carried out in qualitative and quantitative methods. The statistical population of the present study in the qualitative section included all experts familiar with the field of university sports and marketing across the country in public, free, Payam-e-Noor and applied science universities. These included some academic experts, instructors from academic teams, faculty members familiar with the field of research, as well as physical education directors from the country's universities. It is estimated that there were about 190 of them. In the qualitative part, the sampling method was targeted. For this purpose, 12 elites and experts were selected as the research sample in the qualitative section. According to Morgan's sample size chart, 123 people were used as a sample in the quantitative research section. In a small section, in order to determine the research samples, the available sampling method was used. Thus, after broadcasting and collecting questionnaires, 108 questionnaires were analyzed.The data gathering tool was a questionnaire and interview. In the quantitative analysis section, Structural Equation Method with Python approach is used. The qualitative research results showed that 41 characteristics were extracted through interviews, and these characteristics were classified into 6 categories including strategic considerations, technical infrastructure, management processes, academic quality of academic sport, facilitation of law and motivational characteristics. The results of the research showed that among the needs related to the development of outsourcing of sports marketing activities in academic sport, management processes with the impact of 95.2% of the most important needs have been identified. Also, the results of this study showed that the need for technical infrastructure with the impact of 0.938 and also the need for strategic considerations with the impact of 0.931 of the important needs of outsourcing the development of sports marketing activities in academic sport.

The purpose of this study is to identify the effective factors of green human resource management in the Ministry of Sports and Youth of the Islamic Republic of Iran. The method of the present research is qualitative and exploratory. The statistical population included university professors in the field of sports marketing and managers of domestic sports brands. The statistical population consisted of experts, experts with university teaching experience and activists in the field of green human resource management, experts of sports federations and boards, staff and officials of sports and youth departments, policy makers and sports consultants. Sampling method was used as non-probability sampling, with purposeful selection and with maximum variability or heterogeneity. The sample size in this study was equal to 20 people based on the theoretical saturation index. The interview measurement tool was open and was analyzed based on three stages of open, axial and selective coding. The results obtained from the analysis of qualitative interviews showed that the development of a green human resource management model in the Ministry of Sports and Youth of the Islamic Republic of Iran consists of 102 open codes and also consists of 12 core categories. Finally, it can be said that the attention of the managers of the Ministry of Sports and Youth to the issue of green human resource management can help improve the organization and its sustainability as much as possible.

Purpose of the research; Investigating the effect of social capital and entrepreneurial marketing on revenue generation of sports venues and spaces in Tehran province was in corona. The research is applied according to the research objectives and descriptive-analytical in terms of method. The statistical population of the study is the managers of health clubs, bodybuilding, amateur sports clubs, swimming pools and sports places and spaces in Tehran province. Which have been selected by available sampling method. Data collection tool, in the social capital dimension of the invisible standard questionnaire and Gashl (1998), In the dimension of entrepreneurial marketing and standard questionnaires of Becherer et al. (2012), And in the income generation dimension, a researcher-made questionnaire is made. The validity of the researcher-made questionnaire in terms of revenue generation based on the views of a group of economists and sports marketing experts has been confirmed and the reliability of the questionnaire has been reported based on Cronbach's alpha coefficient (α0 = 0.853). In order to analyze the data and describe the information, Spss22 software and Smart PLS software were used. The results showed; The value of t obtained in all studied structures is higher than 1.96. Therefore, the components of social capital and entrepreneurial marketing are of great importance on the revenue generation of sports venues and spaces. According to the research results; In times of corona crisis, the use of new technologies can play an important role in more accurately identifying customer needs.