مجله جهانی رسانه - نسخه فارسی
پیاپی 31 (بهار و تابستان 1400)

The type of audience attitude is the main factor influencing the behavior of users' choices. Messages published by the media can shape the audience's mindset. Since the mentality formed under the influence of this space can affect various areas, including the architecture physical design, so it is necessary to better understand the attitude of users of media space to the factors affecting the choice of audience and architecture physical elements. The purpose of this study is to analyze the effect of intention and audience choice on the physical developments of contemporary Iranian architecture. For this purpose, after extracting the factors affecting the intention and selection of media audiences, the architecture physical components were identified using thematic analysis. Then, effect of audience intention and choice on the body of contemporary architecture has been studied. The results indicate that the factors affecting the intention and choice of media audiences have a positive and significant effect on the body of contemporary architecture. In addition, the findings show that the factors affecting the intention and choice of the audience, in order of priority, are the capabilities and capacities in using the media, the content of the media space and its requirements, the individual and personality background of the architect and the analysis of the architectural community. Also from the perspective of the physical dimension, the components that shape the architectural body are influenced by the media space including function, identity, order/disorder, attractiveness/repulsion, and environment.

The present study has tried to examine how to read Iran in cyberspace among young people. Based on qualitative approach and grounded theory, micro influencers were selected and studied using theoretical and objective sampling. Sampling continued until the researchers concluded that new information would be the repetition of the former information. Data were collected through the study of sources and interviews with experts and technical notes. After refining the initial code and combining overlap and exemplifier codes, the findings were presented in the form of a story line including 18 main categories and one core category and a paradigmatic model. The research paradigm model represents the flow of processes and activities that have occurred in the context of the study. In general, the narratives of young people from Iran reflect the fact that they are accompanied by different dynamics due to historical-local knowledge and media planting as well as a fluid media environment. There is a situation in which shame and hopelessness are combined with hope and honor. In such a situation, the subjective and objective world of the participants continuously involve universal reflections on national and indigenous values which brings them different strategies and outcomes.

The aim of this paper is to study the opinions and experiences of gig workers that are working in sharing economy sector in the Iranian platform ecosystem. In other words, the paper intends to analyze the promises and challenges of working for an online ride-hailing service-Snapp-in Iran. Platforms, that provide services to customers in terms of sharing economy, are developing increasingly. The platforms play a key role in the development of digitally-mediated entrepreneurship and result in some challenges. In urban transportation, we encounter some conflicts between traditional taxi drivers and platform businesses that lack updated regulations resulted in continuing conflicts. The author of the present paper has tried to discuss some promises and challenges for Snapp drives using critical analysis and interview method. The Findings showed that although working as a gig worker contains some promises as occupational flexibility and facilitating employment, but also occupational insecurity is the most important concern for its drivers. So, it is suggested that updating working regulations could lead to a “fairer sharing economy” based on local implications.

Children and adolescents are using mobile and internet technology in their daily lives to an extent unprecedented in the social history of technology dissemination. The inevitability of using the internet has made it necessary to address the issue of internet opportunities in the field of research and policymaking. This paper is an attempt to study the relationship between internet skills and adolescents' benefit from internet opportunities. The study's statistical population included all male and female secondary school students in Shiraz, and the respondents were selected using the cluster random sampling technique. The sample size of 844 subjects was determined using Cochran's formula with a 98% confidence interval and 4% error. Ultimately, 869 students completed the online questionnaire. Descriptive results indicated that, in order, adolescents benefited most from social communication, recreation, and entertainment opportunities, but benefited least from online opportunities for civic-political participation and creativity. In terms of the various types of internet skills, the highest and lowest mean scores were related to operational and information skills, respectively. The inferential results revealed that all types of internet skills had a positive and significant effect on all internet opportunities. The correlation between the variable of total skills and total opportunities (r = 0.483) showed a moderate, positive relationship. Our findings confidently suggest that the benefit of adolescents from internet opportunities can be maximized by increasing their internet skills and literacy.

In this study, to evaluate the position of renewable electricity in Iran, the method of Laclau and Mouffe discourse analysis has been used. The results of this study are derived from the discourse analysis of 131 sample texts including news, interviews and reports containing quotations from officials or experts in the field of energy in Iran. The results of our analysis showed that among the three main competing discourses naming fossil electricity discourse, renewable electricity discourse and nuclear electricity discourse, there is an obvious conflict between the two discourses of "fossil electricity" and "renewable electricity". The discourse of fossil electricity, which has the mission of "supplying the country with energy", is considered "insider" and has become hegemonic as "suitable electricity for Iran". The nuclear energy discourse also has a special supportdue to its strategic importance. Thus, the two fossil and nuclear discourses have eliminated the renewable electricity discourse and turned it into the "other" of electricity generation in Iran.In order to strengthen the discourse of renewable energy in Iran, we need to try to improve the status of this energy through the expansion of dialogue, community participation and social consensus. For this purpose, criticism of discriminatory support policies for fossil power generation and its problems, including environmental pollution, should be given serious attention.

Castells' latest book, "Rupture: The Crisis of Liberal Democracy", is his 32nd book and his first book that has been published in his native language, Spanish. This book was published in 2018 and its translation was published in Iran by Egar publications in 1400. This book is an attempt to understand the political scenario of recent years in some parts of the world, according to the author, this scenario is the gradual collapse of a political model of representation and governance, its main plot, and the breakdown of the relationship between the rulers and the people who are being ruled  is its central proposition. The Rupture also focuses on the lack of trust in political institutions and governments. This book, which has only 146 pages, unlike the usually voluminous works of Castells, can be considered a kind of long footnote to his previous works.This book is one of the few cases where Castells avoids filling the book with statistical tables and types of data.  Instead, he has placed links to access such information, such as assessments of political and economic trust, trust in governments, voting intentions, and other items as supporting data on the website of publications of his works, and the website address is at the end of the book to make reading the book easy and fluent for the audience. In general, the Rupture can be seen as an answer to the need to shorten the distance between grand theory and citizens, especially citizens who need to participate in the political consequences of the network society.