مجله مدیریت کسب و کار
پیاپی 56 (زمستان 1401)

The expansion of restaurants and increasing of competition between them has raised the issue of service quality in order to satisfy customers. The present research is qualitative and the research method is Grounded Theory. The tools used for data collection were interview and the statistical population of the study included restaurant managers in Tehran and familiar with marketing science. The snowball method was used for sampling until the theoretical saturation was reached and finally 15 people were interviewed. Data analysis was also done through coding (open, axial and selective).From the results of data coding, 63 concepts and 26 categories were identified. Research model according to the dimensions of the Grounded Theory, ie causal conditions (market research, service competencies, restaurant food hygiene and customer orientation),the main phenomenon (how to supply food to the customer, employee empathy, the physical environment of the restaurant, customer trust and restaurant response)Underlying conditions(existing social conditions, competitive situation, cultural issues, restaurant development and Islamic values), intervention factors (social responsibility factors, customer expectations and customer payment costs), strategies (responding to customer needs, continuous quality management, management strategies), Employee Empowerment and Customer Relationship Management) and Outcomes (Customer Satisfaction, Customer Loyalty, Restaurant Executive Performance, and Customer Purchasing Behavior) were presented.

In order to present and design the optimal model in the first place, the current criteria for selecting a supplier in Iran Khodro Parts Design and Engineering Company (Sapco) were reviewed.The statistical population of the study included 14 SAPCO experts, who were interviewed. At the end of the interview, while analyzing the research data and findings, conclusions and finally a model was designed. By examining the regression coefficient and the degree of correlation of variables, it was determined that only the components of design and production capacity, quality management systems and financial capacity were strongly and directly related to brand credibility (confirmation of Hypotheses 1, 2, 4, 9).Finally, the coefficient of model determination in this test was estimated to be 0.42%. This means that in the final approved model, 42% of the changes in the manufacturer variable are affected by the variables of brand credibility, design and production capacity, quality management system, financial capacity, etc.Therefore, parts suppliers, including Milan Chesb Knowledge-Based Company, in order to be selected by Sapco as the top supplier, should pay more attention to the approved factors of the model compared to other variables in the article.

The present study was conducted to determine the paradigmic model of factors affecting customer satisfaction in the bread industry. For this purpose, using the Grounded Theory, qualitative data related to 18 bread industry experts in Iran were collected using interview tools and analyzed with MaxQDA software. After three coding steps, it was found that five variables affect customer satisfaction (product, employee, environment, and brand satisfaction), which are; Product features, production process, price fairness, employees and store environment. Customer satisfaction will lead to consequences such as competitive advantage, market share, financial performance and customer loyalty. Of course, for this effect, it is necessary to implement marketing strategies such as handling complaints, branding, brand social responsibility and customer relationship management. The most important intervention factors identified were the traditional bread market share, the economic situation, the intensity of competition in the industry and the coronavirus pandemic. Finally, technology in the production of industrial bread, the core competencies of the company, customer knowledge in the field of industrial bread and the standards of the Industrial Bread Union have been introduced as the governing platform

Passion and motivation among entrepreneurial teams can have a significant impact on the performance of businesses. Given the team-based nature of entrepreneurial activities in our modern age, the study of the environment’s role in a team’s emotions and passion in centers providing services to start-up teams has found particular significance. The present study was conducted to present an entrepreneurial passion model in teams based on accelerators. The present study was conducted within the framework of a qualitative approach, using grounded theory research methodology (the Strauss and Corbin approach). Semi-structured interviews were used to collect data and the theoretical sampling was conducted purposively, where theoretical saturation was reached after 13 interviews. The results of the study were drawn into a paradigm model including team entrepreneurial passion as the main subject and causal circumstances (financial services, locale, training, and mentor), background (team entrepreneurial passion focal point), intervening factors (entrepreneurial orientation and self-efficacy), strategies (external strategies and internal strategies), and consequences (repeatability and scalability of the business model, market development and …).Services provided in accelerator centers providing support for entrepreneur teams have a remarkable impact on the entrepreneurial passion of start-up teams, that can have a great impact on team performance .

Creating a value creation chain is essential for those bank customers who have a significant share of financial resources, opportunities and potentials in the financial markets to attract resources, allocate and invest and perform financial and economic activities. This segment of customers includes legal customers, or in other words, companies, public, private and semi-private companies. The purpose of this study is to design an appropriate tool to determine value creation factors and evaluate its validity and reliability. First, using the snowball method, experts, key specialists and customers of the company were identified in the Welfare Bank of Tehran and Isfahan provinces, which according to the theoretical saturation of the researchers, 18 people were interviewed. Then, using their opinions, 61 items of the questionnaire were extracted and by calculating the content validity ratio and content validity index, the number of acceptable items was reduced to 51 items and the reliability of the questionnaire was confirmed using Cronbach's alpha and ICC.

The purpose of this study is to identify the dimensions of the business system in the re-engineering model in the public banking industry with emphasis on customer orientation. The present study was qualitative and used grounded theory. Therefore, the research method is fundamental in terms of purpose. The population studied in this study includes bank managers and experts working in different sectors of the banking industry in Tehran. Sampling is unlikely and will continue until theoretical saturation is reached, based on which 11 people were interviewed. To analyze the data, data coding (open, axial, selective) was used, which includes taking notes during coding, the relationship of categories with each other, and finally the final formulation of the theory. The results showed that the five dimensions or factors of providing the maximum benefits to the banking industry stakeholders, speed and cheapness of services, application of rules and standards, observance of banking management frameworks and creation and improvement of methods leading to banking industry customers can re-engineer the entire business Iranian banking should be effective by emphasizing customer orientation.

AbstractThe pace of change in today's world has led businesses to take agility and upgrade essential capabilities to meet environmental challenges. Agility, or the ability to adapt quickly and in a timely manner to changing international markets at low cost and high added value, must be considered in marketing capabilities. Therefore, in the present study, after presenting the model with a qualitative approach through in-depth semi-structured interviews with health tourism industry experts, university professors and identifying the agility dimensions of marketing capabilities, in the next step using the best-worst method BWM (by selected experts In the health tourism industry), which is one of the newest and most accurate weighting techniques, the importance and prioritization of the obtained concepts have been determined. The results of this research led to the ranking of 14 main concepts that were presented in the form of a paradigm model and their priority was determined.

The purpose of this study is to identify the factors affecting the choice of export destination in the pharmaceutical industry. In the qualitative part, the Delphi method was used to extract the conceptual model. The data of this section was done through a survey of 15 academic and export experts and through judgmental sampling and snowball sampling. In the quantitative part, the data collection tool includes a questionnaire and the statistical sample consists of 283 managers, deputies, experts and experts in the field of export and experts of trade-related organizations and university professors, who through the sample method Single-stage clusters are selected. Structural equation modeling and LISREL software were used to analyze the data. The results show trade risk, economic development, attractiveness of market characteristics, technical characteristics of the product, resources and capabilities, company credibility, technological characteristics, membership in contracts and tariff barriers and restrictions. Resulting from government decisions affect the choice of export destination of the pharmaceutic.

Liquidity management has been one of the biggest challenges facing the banking system in Iran in the acute inflation conditions in recent years. Facilities granted by banks, regardless of inflationary conditions, usually lead to hidden losses in repayment of loans, resulting in reduced profitability and the risk of inability to meet obligations, resulting in the risk of bankruptcy. The present study aims to estimate the loan repayment loss in Sarmayeh Bank using the weed optimization meta-heuristic algorithm. In the present study, a model was designed to examine the loan repayment loss. Also, to compare the calculated results using the proposed heuristic formula and the income of the granted financial facilities in terms of loan repayment loss prediction, weed optimization meta-heuristic algorithm was used. The results showed that there is a negative correlation between loan repayment losses and the growth of Sarmayeh Bank profitability in high inflation conditions. Also, comparing the loan loss prediction between the calculated results using the proposed heuristic formula, the number predicted by the weed optimization algorithm and the income of the granted financial facilities showed that the loan repayment loss using the weed optimization meta-heuristic algorithm can be calculated.

Today, the banking industry plays a role beyond its inherent position in the Iranian economy, which means that it has taken on the duties of other sectors of the economy, especially the financial spheres. This degree of importance requires that more research be done in this industry. In the present study, according to two basic points; The prominent role of micro-banking in combining resources and reputation management of banks and the high number of micro-customers in banks in Sanandaj, micro-banking has been considered as a turning point of the present study. Therefore, the present study examines micro-banking and marketing factors affecting it. The present study is applied in terms of purpose and descriptive-survey in terms of method. The data collection tool is a questionnaire. The statistical population of the present study is all micro-customers of Bank Mellat branches in Sanandaj and 384 customers were selected as a sample using available Morgan table. The results showed that all research hypotheses are confirmed and there is a significant relationship between research variables.

The purpose of this study is to identify the parameters that determine brand value and provide a model for pricing and brand valuation of Tadbirgaran Farda Omid Company (Private Joint Stock). In the research methodology section, using the Delphi method, the views of experts, managers, experts and experts of the company who deal with this matter, has been used, and finally led to the extraction and identification of variables. The statistical population was 382 people who according to Cochran's formula, finally 360 people were selected as a sample and randomly. Based on the research literature and expert opinions of experts, a total of 62 factors have been identified. The fuzzy Delphi approach was used to screen the indicators and identify the final indicators, and 55 indicators were extracted in the first round, 51 indicators in the second round and 46 indicators in the third round. Barriers identified in four dimensions: perceived quality, brand awareness, brand loyalty and brand association have been identified, which have been ranked first to fourth, respectively.

The purpose of this study is to design and explain a model of online advertising with an image-based marketing approach. In this regard, while reviewing the concepts of online advertising, image-based marketing (gif marketing) and tourism, through conducting research and using the method of confirmatory factor analysis and structural equation modeling to design and explain the online advertising model with a gif approach Marketing is dealt with in the tourism hubs of Iran. The research strategy includes a qualitative study of the data theory of the foundation and a quantitative analysis of the field. The results showed that the components (causal factors, contexts and outputs) of the online advertising model with the gif marketing approach in the tourism hubs of Iran were explained in order of priority and in order to conduct open interviews and coding, 62 indicators were extracted. The results of model validation and overall model fit index (GOF), which has a value of 0.794, showed that the overall model fit is desirable and as a result, the overall model is valid and approved.

The study of the economic system at the international level shows the fact that there is always a close relationship between investment and the level of economic development of countries. This means that countries with an efficient model in allocating capital to different economic sectors, often have higher economic development and consequently social welfare. This is a study of commercial banks. This study was conducted to investigate the effect of business unit life (company age) in a multidimensional analysis method to predict the credit risk of legal customers (studied by commercial banks) and the analysis was reviewed and the desired results were presented. .In general, according to the useful results obtained from the statistical test, which indicates 85% accuracy of the multidimensional analysis model of preferences in mode A and indicates the absence of errors on average in mode B.Therefore, it can be concluded that examining the lifespan of a business unit can increase the accuracy of the above model.