نشریه گردشگری شهری
سال نهم شماره 2 (تابستان 1401)

The epidemic of the corona virus (SARS-CoV-2) in the years 2020 until now (2022) has caused the emergence of critical conditions in the global arena and has transformed the international economic, social and environmental equations. The tourism industry, as one of the most important areas affected by this crisis, is experiencing new conditions due to the restrictions and quarantines imposed at the international, national and local levels, which have led to new opportunities, challenges and threats. Currently, due to the continuation of the restrictions caused by the Corona epidemic in Iran, inter-provincial travel has been announced as limited and prohibited, and in this situation, local tourism has become the focus of many people's attention as a cheap, accessible and desirable option. The aim of the current research is to investigate the motivations of local tourism (urban-rural) during the Corona epidemic with a qualitative approach, with the help of the grounded theory method. The studied population were Mashhad tourists who had at least five local tourism trips (urban-rural) in 2018 and 2019. The sample size of the research was conducted using the two criteria of "diversity" and "reaching the theoretical saturation point" with 44 semi-structured interviews. The interviews were fully implemented and then the open, central and selective codes were counted. The findings of this research indicate that the underlying conditions of attracting tourists to local tourist destinations during the Corona pandemic were "meeting relatives and taking care of personal affairs" and "accommodation in ecotourism resorts". Also, the intervening conditions were "nature tourism experiences" and "village tourism experiences", causal conditions, "corona stress and health issues" and "visiting cultural-historical attractions", strategies "physical organization of local tourism spaces", ecological revitalization of the environment" and " Reconstruction of the rural fabric" and the consequences, "diversification of the rural economy", "protection of the village environment", "giving identity to the village body" and "relaxation and mental and physical healing of tourists" have been. Based on this, the paradigm model of the current research was presented and some suggestions were made.

Tourism is taking a new path and a new approach in tourism is being formed, which can be called experience-oriented tourism. Experience-oriented tourism is a new concept of tourism that expresses the new desires and attitudes of tourists regarding the concept of travel and tourism. Therefore, the current research seeks to achieve the following goals: Identifying the components and criteria that explain experience-oriented tourism in creative cultural attractions and then presenting a suitable model of experience-oriented tourism in creative cultural attractions. Therefore, by interviewing 16 people from Tehran, 12 attractions were identified as creative cultural attractions of the studied area. In the following, 20 experts in the research field were interviewed in a semi-structured way using judgmental and snowball sampling methods. In the form of qualitative method of content analysis with inductive approach and with the help of MaxQda21 software, the research data were coded. After each interview, the coding process was done and the research model was drawn with three-step coding. The findings indicate that 10 main components or categories, which are mental image before the visit, individual characteristics, expectations and motivation, creative experience, the course of memorable experiences, environment and atmosphere of experiences, satisfaction, loyalty and lasting memories, are the most essential components identified. They are creative in forming an experience-oriented tourism pattern in cultural attractions.

In recent years, the tourism industry has become one of the most lucrative industries in the world and there is intense competition among many countries to attract tourists. Meanwhile, medical tourism, as one of the indicators of health tourism, is a growing phenomenon in the 21st century, which has one of the fastest developments in the tourism market. It also has high economic and social benefits for the destination country and city. Tabriz is a university city and one of the educational and research hubs of the country in medical sciences and welcomes medical tourists from countries in the region that face obstacles and challenges in this industry. The research method of the present study is descriptive-analytical and the method of data collection is documentary and field information. The statistical population of this study consists of the staff of the General Directorate of Cultural Heritage and Handicrafts of East Azerbaijan Province, professors of the Faculty of Planning and Environmental Sciences of Tabriz University and physicians and specialists of public and private medical centers in Tabriz. In three weeks, 70 questionnaires were completed, of which 67 were suitable for use; The reliability and validity of the questionnaires were calculated using Cronbach's alpha coefficient and analyzed by structural equation modeling with partial least squares (PLS-SEM). The evaluated variables, barriers to medical tourism were extracted from the summary of previous studies. The results showed that the barriers to medical tourism in Tabriz according to the path coefficients of the variables are: Language, communication and advertising barriers with a path coefficient of 0.271 in the first place has the greatest impact on the lack of development of medical tourism and the rest respectively Barriers to specialized manpower with a coefficient of 0.230, barriers to policy-making, legislation and monitoring and evaluation with a coefficient of 0.205, economic barriers with a coefficient of 0.189, barriers to facilities and infrastructure with a coefficient of 0.187 are in the next ranks. The results of this study show that except for the variable of manpower barriers, other variables have a role in the lack of development of medical tourism in Tabriz.

With the widespread outbreak of coronavirus (Covid-19), this industry was more affected by the negative effects than other industries due to its service nature and human communication. So that for a long time all tourism activities around the world stopped. In this regard, the purpose of this study is to identify the main factors affecting the recovery of tourism in the post-Covid-19 era based on virtual tours and finally to present a model for the metropolis of Tehran. The present research is applied and in terms of content and method, is in the category of descriptive-analytical research. The statistical population of the present study includes experts and specialists in the field of tourism and urban planning. The volume of the statistical sample is 148 people which is calculated through Sample power software. SPSS and Smart-PLS software were exerted to analyze the data. The findings of data analysis showed that policies and institutions with a coefficient of 0.884, infrastructure and virtual equipment with a coefficient of 0.652, advertising and information with a coefficient of 0.637, understanding of virtual tours with a coefficient of 0.445, the tendency to visit the destination with a coefficient of 0.364, respectively, have the greatest impact on the recovery of post-Covid-19 tourism. Therefore, it is clear that the criteria under study are interconnected in a chain. It is necessary for managers and relevant officials to continuously focus on the criteria and integrate them to achieve tourism recovery.

Along with the positive economic effects, tourism development in destinations has also brought negative environmental consequences. In accordance with this challenge, many managers of tourist destinations have focused on managing the behavior of tourists. Based on this, considering the need to deal with the mentioned challenges, or at least reduce the adverse effects and continue to attract tourists, social responsibility measures are known as one of the most effective solutions for tourism management organizations. In this research, an attempt was made to examine the effect of social responsibility of destinations on the emotional and behavioral responses of urban tourists in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this research was tourists entering Tehran. In order to determine the sample size, according to the number of observable variables, the sample size was estimated to be 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model and its reliability was calculated using Cronbach's alpha. Data analysis was done using SPSS and SMART PLS software with descriptive statistics and structural equation modeling. The findings showed that the social responsibility of destinations had a positive and significant effect on the emotional and behavioral responses of urban tourists (satisfaction, trust, loyalty). Also, the findings indicated a positive and significant effect of satisfaction and trust on tourists' loyalty. Among the researched variables, social responsibility with a path coefficient value of 0.584 had the greatest effect on the trust variable, so that the social responsibility variable was able to explain 34% of the variance of the trust variable.Extended AbstractIntroductionSustainable development of tourist destinations such as Tehran is partly due to engaging in socially responsible behaviors by destination-related organizations and attracting the support of visiting tourists to act in environmentally responsible ways. In the past decades, the metropolis of Tehran has undergone many social and environmental changes due to population growth and development, which can affect tourism development. With the increase of environmental and social problems in Tehran, the development of the tourism industry of this destination requires serious attention to solutions such as adopting social responsibility in all pillars of its development, especially the development of the tourism sector. Such an approach can improve the reputation and image of this destination while increasing the satisfaction and trust of tourists and, as a result, their loyalty. In proportion to this necessity, in the present study, the research's central question is: What is social responsibility's effect on the emotional and behavioral responses of urban tourists in Tehran?MethodologyThe present study is applied in terms of purpose and descriptive-analytical in terms of method. A questionnaire was used to collect information. The questionnaire questions were designed using five Likert options from strongly agree to disagree. The statistical population of this study was incoming tourists to the city of Tehran, considering that in this study, the method of structural equations has been done using pls software. One of the well-known rules for determining the minimum sample required in the PLS method is provided by Barclay et al. (1995). 5 to 10 samples are required for each observable variable. A sample floor of 300 samples is also recommended. Considering that in this study, the number of observable variables (questionnaire items) was equal to 32 questions, the sample size was estimated to be 320 people. To increase confidence, the sample size was 384 people. In this research, in order to achieve the goals, structural equation modeling in SMART PLS software has been used. Results and discussionThe findings of this study indicated the effect of social responsibility of tourism destinations on the satisfaction of the results; it indicates that the value of the obtained T statistic is equal to 10.418, so this value is more significant than 1.96 and can be stated that the social responsibility of tourism destinations has a significant effect on tourists' satisfaction. Also, the coefficient of the obtained route is equal to (β = 0.513); since the coefficient of the obtained route is positive, this relationship is direct. The effect of social responsibility of tourism destinations on trust The results indicate that the value of the T statistic obtained is equal to 11.748, so this value is more significant than 1.96, and it can be said that the social responsibility of tourist destinations has a significant effect on tourists' trust. The obtained path coefficient is equal to (β = 0.584). Regarding the effect of social responsibility of tourism destinations on loyalty, the results show that the value of the T-statistic obtained is equal to 10.067, so this value is more significant than 1.96, and it can be said that the social responsibility of tourism destinations on tourist loyalty It also has a significant effect. The coefficient of the obtained path is equal to (β = 0.217). Since the coefficient of the obtained path is positive, this relationship is direct. Satisfaction and trust of tourists have a positive and significant effect on their loyalty because the value of the t-statistic obtained for the effect of satisfaction on loyalty is equal to 4.152 and for the effect of trust on loyalty is equal to 15.338; the obtained values ​​are more than 96 / 1 is. The value of the path coefficient obtained for the effect of the satisfaction variable on loyalty is equal to 0.478, and the value of the path coefficient obtained for trust on loyalty is equal to 0.792.ConclusionThe present study presents a conceptual model of the effect of tourism destination responsibility on tourists 'emotional and behavioral responses and answers the question of how destination social responsibility affects tourists' behavioral and emotional responses. Based on this, the findings of the research hypothesis test also showed that the destinations' social responsibility positively affected the satisfaction of tourists from Tehran. Contrary to the practice of all internal studies, the concept of social responsibility of the destination is less considered and more focused on the concept of corporate social responsibility in the field of tourism, and the effects of this concept are examined only from the perspective of companies and organizations involved in service delivery. This study evaluated the effects of destination social responsibility from the perspective of urban tourists. Also, based on the findings of the first hypothesis of the research, it can be said that managers of tourism destinations can manage the consequences by strengthening the social responsibility of the destination while influencing the behavioral and emotional responses of incoming tourists. The results of testing the second hypothesis of social responsibility of destinations had a positive and significant effect on the trust of incoming tourists. In fact, when a tourist has a strong sense of trust, in turn, he will have more intention to visit the destination. This finding not only emphasizes the importance of the concept of destination social responsibility as a variable affecting destination trust as a critical variable and expands the focus on trust in the tourism industry but also explains the mechanisms of social responsibility impact on tourist trust. Testing the third hypothesis of the study showed that the social responsibility of the destinations had a positive and significant effect on the loyalty of incoming tourists. Accordingly, urban tourism destination management organizations should increase investment in destination social responsibility and integrate this with long-term strategic planning because tourists' understanding of destination social responsibility is an essential source of improving tourist loyalty. The results of testing the fourth hypothesis of the study showed that tourist satisfaction had a positive and significant effect on the loyalty of incoming tourists. Based on this, it can be argued that tourist satisfaction resulting from the social responsibility of the destination can have a positive effect on increasing the number of tourists visiting or intending to visit, resulting in destination tourists becoming loyal visitors.

Coastal tourism is one of the important motivating factors in tourism, and the development programs of most areas that have beaches are considered an important factor in achieving sustainable development. This will be realized if planners and managers at all levels and all forms of tourism do not consider one-dimensional development and pay attention to all stakeholders. A subject that has received less attention in most development programs. The present study aims to analyze the stakeholders' perception of tourism in the coastal city of Babolsar for the purpose of sustainable urban development. The research method is descriptive-analytical in terms of applied purpose and research methodology. The statistical population consists of four categories of beneficiaries including tourists, citizens, economic activists and experts (managers), and the sample size among the first three groups is 383 people using Cochran's formula and 20 people among the experts group were selected in an available manner. In order to analyze the data, spss software and Kolmogorov-Smirnov tests were used to check the normality of the data, and one-sample t-test was used to analyze the data. The results showed that in terms of the level of perception of the stakeholders regarding the effects of tourism on the sustainable development of Babolsar city, tourists with a score of 3.41, citizens with a score of 3.63, economic activists with a score of 3.1, and experts and managers with a score of 3.27 and in total with a level of They are average. And according to them, there is a significant difference between the perceptions of stakeholders regarding the effects of tourism on the sustainability of economic, social-cultural, physical-infrastructural, management-institutional and environmental indicators.

A proper understanding of tourists' spending patterns makes it possible for policy makers, planners, marketers and researchers to examine the economic interaction of tourists with the destination community. Families are the main consumers of tourism products; Therefore, it is important to understand and explain the characteristics of household consumption and the factors affecting it, so that tourism policies and marketing strategies are well adopted. The basic question in this research is whether the amount of money spent by Iranian households per household member on domestic trips undergoes significant changes due to economic, demographic, psychological and travel-related characteristics; And to what extent do these factors determine the cost? This research, using a systematic approach at the level of micro-economics, has answered this question and tries to encourage other researchers to enter this issue. The data of this research includes the economic, demographic and psychological characteristics of 628 Iranian households and information related to their last domestic trip until the end of 2018 and before the official outbreak of the corona virus in Iran. The results of this research show the influence of the amount of expenses of the households on the indicators of income, age, education and the type of occupation of the caretaker, the number of dependent and independent children, the number of family members on the trip, the use of a private vehicle and staying at relatives' houses during the trip and the importance Recreational trips are in the consumption basket of the household. Also, after comparing the amount of expenditure of households in different stages of the household life cycle, it was found that the stages of couples without children, single, the third phase of full nest and single parent, respectively, have the highest amount of expenditure on tourism, and the least amount belongs to widowed households. . At the end, suggestions were presented in order to increase financial circulation and benefit as much as possible from the supply chain of tourism in Iran, which can be a suitable guide for future policies in tourism.

The two countries of Iran and Italy have a very ancient history and, accordingly, magnificent effects in the architecture and urban planning of their historical-urban centers. Protection of this rich cultural heritage on an urban scale requires the existence and implementation of related laws and policies. This comparative research is an analytical and descriptive method, with the study and analysis of documents of comprehensive and detailed city plans in Persian, Italian and English, field investigations in the two historical cities of Urmia and Turin, while examining the laws and policies of the two countries in the protection of cultural heritage in cities. Historically, it examines the heritage of both cities and policies to preserve them. The comparative study of these laws in terms of the type and quality of the planning system in comprehensive and detailed plans along with the analysis of the policies of these two countries for more efficient protection of cultural heritage in line with sustainable urban management are the goals of this research. The results showed that in addition to many cultural similarities, especially in the knowledge of cultural heritage and works, both societies have commonalities both in terms of perceptive philosophy in the discussion of cultural heritage protection and in the type of interventions in historical contexts. Despite the developmental similarities of both cities and, as a result, similar programs in the field of cultural heritage protection, intervention methods in Urmia are more traditional and native, and in Turin based on decentralized modern planning and policies. With the intelligent use of scientific management, from the strategy of spreading the pressure of uses and activities depleting the central-historical context to other neighboring units and using new technologies, while effectively protecting the cultural heritage, Turin has strengthened its tourism as the main source of urban income, which this intelligent approach For the cities of Iran, including Urmia, in obtaining alternative incomes for oil, including tourism, is in line with sustainable urban development.

The prosperity of tourism in each region depends on the conditions and characteristics of that region, so identifying the factors affecting the development of tourism in each region is the first step to develop tourism there. The present study tries to evaluate the factors affecting the development of tourism in Bojnourd according to the natural and human context of the region. This research is a descriptive-analytical research in terms of applied purpose. The statistical population in the present study was two groups, the first group includes hosts and trustees of tourism units who after identifying and determining the most important places and tourist attractions of Bojnourd, which were 75, a total of 300 people were selected as a statistical sample and the second group includes related experts. With tourism affairs, a total of 50 people were selected as a statistical sample for this group. Findings showed that among the factors affecting tourism development according to the trustees, among the 4 main indicators, the highest average was related to the environmental index with an average of 4.1 and the lowest average was related to the socio-cultural index with an average of 3.08. Also, according to experts, among the factors affecting tourism development, the highest average is related to "infrastructure factors" with 3.8 and the lowest average is related to "socio-cultural factors" and is equal to 3.1. The final results obtained in the present study showed that the key strategic factors resulting from the present study can be in the focus of managers and planners in Bojnourd, creating a suitable opportunity for sustainable development of the region based on tourism, achieving the desired position of the region. In the field of domestic and even international tourism and the transformation of North Khorasan and Bojnourd city into a sustainable and competitive international tourism destination, which has led to economic prosperity and ultimately leads to job creation, productivity of local industries,The prosperity of tourism in each region depends on the conditions and characteristics of that region, so identifying the factors affecting the development of tourism in each region is the first step to develop tourism there. The present study tries to evaluate the factors affecting the development of tourism in Bojnourd according to the natural and human context of the region. This research is a descriptive-analytical research in terms of applied purpose. The statistical population in the present study was two groups, the first group includes hosts and trustees of tourism units who after identifying and determining the most important places and tourist attractions of Bojnourd, which were 75, a total of 300 people were selected as a statistical sample and the second group includes related experts. With tourism affairs, a total of 50 people were selected as a statistical sample for this group. Findings showed that among the factors affecting tourism development according to the trustees, among the 4 main indicators, the highest average was related to the environmental index with an average of 4.1 and the lowest average was related to the socio-cultural index with an average of 3.08. Also, according to experts, among the factors affecting tourism development, the highest average is related to "infrastructure factors" with 3.8 and the lowest average is related to "socio-cultural factors" and is equal to 3.1. The final results obtained in the present study showed that the key strategic factors resulting from the present study can be in the focus of managers and planners in Bojnourd, creating a suitable opportunity for sustainable development of the region based on tourism, achieving the desired position of the region. In the field of domestic and even international tourism and the transformation of North Khorasan and Bojnourd city into a sustainable and competitive international tourism destination, which has led to economic prosperity and ultimately leads to job creation, productivity of local industries,The prosperity of tourism in each region depends on the conditions and characteristics of that region, so identifying the factors affecting the development of tourism in each region is the first step to develop tourism there. The present study tries to evaluate the factors affecting the development of tourism in Bojnourd according to the natural and human context of the region. This research is a descriptive-analytical research in terms of applied purpose. The statistical population in the present study was two groups, the first group includes hosts and trustees of tourism units who after identifying and determining the most important places and tourist attractions of Bojnourd, which were 75, a total of 300 people were selected as a statistical sample and the second group includes related experts. With tourism affairs, a total of 50 people were selected as a statistical sample for this group. Findings showed that among the factors affecting tourism development according to the trustees, among the 4 main indicators, the highest average was related to the environmental index with an average of 4.1 and the lowest average was related to the socio-cultural index with an average of 3.08. Also, according to experts, among the factors affecting tourism development, the highest average is related to "infrastructure factors" with 3.8 and the lowest average is related to "socio-cultural factors" and is equal to 3.1. The final results obtained in the present study showed that the key strategic factors resulting from the present study can be in the focus of managers and planners in Bojnourd, creating a suitable opportunity for sustainable development of the region based on tourism, achieving the desired position of the region. In the field of domestic and even international tourism and the transformation of North Khorasan and Bojnourd city into a sustainable and competitive international tourism destination, which has led to economic prosperity and ultimately leads to job creation, productivity of local industries,

Extended AbstractIntroductionOne of the activities developed after the second half of the twentieth century, following factors such as globalization, the development of capitalism, the growth of means of transportation, and the development of technological communications, is tourism. In fact, the development of the tourism industry has significant benefits compared to the development of other types of industries. As a result, most regions around the world are competing with each other to enjoy its benefits, especially the high share of revenue as well as the increase in employment resulting from the development of this service industry. Therefore, planners and managers of various destinations have taken steps to meet this demand and also to continue to be competitive in order to benefit from all available and accessible tourism resources. In the meantime, one of the keys and influential factors in utilizing tourism capacities and organizing destinations, especially urban destinations, is urban management. The development of urban tourism with the promotion of quantitative and qualitative dimensions and with maximum efficiency is closely related to the good urban management in using effective methods of organizing and managing this industry in cities. Thus, the present study seeks to identify and investigate the effective components of urban management and its role in the tourism development of Tabriz metropolis and answer the following question:-What is the role of urban management components on tourism development?MethodologyThe present research is practical and, in terms of content and method, is in the category of descriptive-analytical research. The required information was collected through library and field methods. In this way, theoretical concepts were first explained in order to clarify the issue. Then, for a more coherent and efficient discussion of the region, the components of urban management (four components) and tourism development (three components) were collected in accordance with the literature and theoretical foundations and experts. The statistical population of the present study includes experts and specialists in the field of tourism, geography, and urban management, and the volume of the statistical sample in this research was calculated through Sample Power software equal to 100 people. The sampling method is also simple random. SPSS and Smart PLS software programs have been exerted in order to study descriptive statistics and analyze the collected data to discover the effect of each factor on the dependent variable of tourism development, respectively.Result and discussionAccording to the results, it was clarified that among the components of urban management, integration between urban institutions with a coefficient of 0.698, urban infrastructure with a coefficient of 0.529, urban services and facilities with a coefficient of 0.296, and financial and human resources with a coefficient of 0.106 have the most significant impact on tourism development, respectively. Also, based on the results, the most manifestation of the components of urban management in tourism development can be seen in the dimensions of socio-cultural with a coefficient of 0.867, economic with a coefficient of 0.700, environmental with a coefficient of 0.594.ConclusionIn the present study, its main purpose was to identify the components of urban management and explain the role of each component on tourism development. After reviewing the existing theoretical foundations, four dimensions of urban infrastructure, tourism services and facilities, integration of urban institutions, and financial and human resources for urban management were extracted. Also, three socio-cultural, economic, and environmental dimensions were considered for tourism development. Then, in order to explain and investigate the impact of each component of urban management on tourism development, Smart-PLS software was employed.According to the results, it was found that the components of urban management have a positive and significant effect on the development of tourism in Tabriz so that the integration of urban institutions (0.698), urban infrastructure (0.529), urban services and facilities (0.296) and financial and human resources (0.106) have the greatest impact on tourism development, respectively. Are. These results indicate the importance of integration between urban institutions among the components of urban management to achieve more significant tourism development among experts and specialists in the field of tourism and geography and urban management. Moreover, the most manifestation of the use of urban management components in tourism development in accordance with the results can be seen in the socio-cultural dimension, which includes items such as a sense of belonging to the host community, increased satisfaction and security, increased cultural and social activities, ease of access, diversity of uses. Finally, it is suggested that based on integrated urban management and attracting local and national investments, in addition to training specialized human resources, Tabriz metropolis can take more steps towards tourism prosperity and, consequently, urban sustainability.Keywords: Urban Management, Tourism Development, Tabriz Metropolis, Structural Equations, Smart-PLS.