مجله مطالعات مدیریت ورزشی
پیاپی 74 (مهر و آبان 1401)

The purpose of this paper was to identify and level the relationship between the empowerment of export performance and the world-class approach with emphasis on export development programs for sports products through the use of interpretive-structural modeling. The present study is a cross-sectional, developmental-applied study. The approach Glazer and in-depth interviews with 15 experts (economists, managers, sports marketing, industrial management, familiar upscale global manufacturers of products for sport) in the application environment NVIVO10 main factors model has 100 open, 18 election code and 5 code reviews to identify Then, using the interpretive-structural modeling process in the MATLAB2014 software environment, the level and internal relations between the extraction factors were determined and finally, by MICC analysis based on the conductivity and dependence. The results showed that of the 13 levels are at the highest level (Level 1), enabling strategic sports industry and sports industry world-class as the impact of most operating at the lowest level (level 13), program associated with legal compliance areas Different social, economic, and environmental factors were considered as the most influential factors in the development of exports of sports products. . As a result of any plans and actions by managers and sports revenues, in order to advance the empowerment of the export performance of sport products in support of the boom in the production of Iranian sports goods, it is necessary to pay attention to the key role of these factors.

The aim of this research, Study of the Barriers and solutions development of sports law. the research method was descriptive and The population of the experts on sports law consists heads of the disciplinary committee, sports law professors in universities, sports lawyers and All were those who were active in the researcher sports. The sample was selected using the snowball method (72 people). In order to collect data a researcher made questionnaire Which includes 23 options and 5-point Likert scale was used. Finally, descriptive indicators and Exploratory factor to analyze the data was used. The results showed that the main barriers to the development of sports law in Iran scientific-educational barriers, barriers-legal and Barriers to human resource. As well as the main approaches to the development of sports law in Iran Respectively to the strategies human resource, scientific-educational and legal rights were recognized. Also, the solutions and management structural Barriers dont play role in the development of sport law. Overall trained human resource the factor most important in the development of sports law Which should be through the development of scientific education To help sports legal system.

The elderly have the fastest growth among the population groups with increasing life expectancy. One of the most important aspects of active aging is physical activity participation. This study sought to identify the challenges and strategies for promoting exercise in the elderly using a goal-based strategic marketing model. This research is applied from the perspective of purpose and has been done using a qualitative research method based on thematic analysis. The population of this study was people specializing in fields (physical education, urban planning, psychology, social sciences and medicine). The selection of the subjects by snowball method was purposeful and with saturation criteria was a concept that was achieved after 11 interviews. The four final categories identified are individual, societal, program-based / governance, and environmental challenges. Individual challenges refer to all kinds of physical disabilities and diseases, all kinds of mental problems, fears and feelings of loneliness. Social challenges indicate a lack of knowledge of team sports and social exclusion. Program / Governance Challenges, Non-Practical Strategies of Institutions, and Environmental Challenges emphasize the non-standard nature of places and the shortcomings and shortcomings of the urban environment. Based on the goal-oriented strategic marketing model, the necessity of adopting four main strategies has been emphasized: grounding, audience analysis, social system analysis, and policy coordination. As a result, the need for macro-management strategies to promote sports for the elderly will be effective from several perspectives, including improving their social and personal status and reducing the heavy costs of treatment for the government.

The aim of the study was to analyze of the amount power and interest's stakeholder's talent management system in Guilan province sport based on Mendelow matrix. The present study was carried out in operation, description and in field. The statistical population of the study included athletes, coaches, sports managers and specialists were selected in available method and a total of 203 questionnaires were collected. The study measurement tool was a researcher-made questionnaire that the amount of power and interests of stakeholders were determined in the talent detection system based on the five-point Likert scale and according to the Mendelow (1981) matrix, the score of 3.66 was selected as a third above the scale. The face and content validity of the questionnaires was confirmed by 10 sport management professors and the reliability was confirmed by Cronbach's alpha,which was 0.86 for alpha power and 0.90 for interest. Also friedman test was used for ranking the amount power and interest's stakeholders in Guilan province sports talent detection system. Statistical analysis was performed using spss16 software.The findings revealed that among the stakeholders, coaches had the highest power (4.28) and support staffs had the least power (2.95).Also, sport managers had the most interests (4.14) and support staffs had the least interests (3.06).The Mendelow matrix also showed the position of power and the interests of each stakeholder. The results could be used for using communicative strategies and adaptive behaviors to find best responds to the antithetical and different demands in Guilan province sport talent detection system

The purpose of this study was to design a model of recreational sport development based on ethnic culture. This is a qualitative study using the Grounded Theory method. The participants were composed of all experts in the field of Physical Education and cultural field who mainly had scientific, research and executive activities close to the desired research. Access to subjects were selected in a purposive sampling method on the basis of snowball approach after semi-structured interviews with 18 theoretical saturated individuals. In order to obtain validity of the data, two methods of reviewing the participants and reviewing non-participating experts in the research were used. Data analysis was done by open, axial and selective coding. From the analysis of qualitative data, 326 primary codes were obtained that were classified in 61subsidiary categories. Finally, were identified nine major categories of common concepts in public sports, status assessment, national solidarity of ethnic groups, behavioral factors, ethnic sports discrimination, organizational, economic and social status of society, ethnic culture and informing. The seven main categories of strategies lead to Sport ethnices; all the components of coding paradigm were described and the theory was formulated and presented. Results can be used to complete the theoretical foundations of sports participation of ethnic groups and immigrants and the categories of sports participation of ethnic groups could be claimed that help government officials to improve quality of life of ethnic groups and create social justice in Sports of the provinces and get to the development of recreational sports.

A green organization is one that accomplishes its missions, goals, and tasks so that both individuals and other existing organizations and the needs of the future are not distorted by limited resources. To become a green organization, you need green management. Green management is the effective and efficient use of all facilities, material and human resources to guide and control the organization to achieve environmental goals in order to create social acceptance and preserve the environment. The present study was performed qualitatively. In-depth interviews with experts were used to collect data. Research data were collected through purposive sampling method and snowball technique and based on 12 in-depth interviews with related experts. The results of thematic analysis of green management challenges showed the existence of challenges in the form of 43 concepts that were extracted from interviews with experts. In the second stage of coding, these concepts became 6 more abstract concepts in the form of primary and secondary concepts, and finally in the third stage, these 6 concepts became 3 main categories or themes with basic, applied and environmental titles. Finally, in this research, the concepts, major categories and core categories include 6 concepts of challenges, green management culture, green management regularities, social structures, structural change and education. Finally, it can be concluded that green management in sports venues and facilities is not considered properly and it is expected that the relevant managers will consider more importance for the issue of green management in sports venues and facilities.

One of the issues that has attracted the attention of many adolescents in recent years is the attention to physical appearance by increasing the volume and muscle mass, which has increased the prevalence of eating disorders and energy consumption habits among adolescents and adolescents. Because young men have a strong desire to have a muscular body. What can be seen is that anti-marketing can be considered as a good way to reduce the consumption of products that can cause problems for individuals and society. Therefore, the main issue of the research is to identify the anti-marketing mix of illicit drugs in Iran's sports. The present study is a descriptive survey. The research method is qualitative. Semi-structured qualitative interviews with 19 sports marketing management experts were used to collect information and fuzzy Delphi method was used to identify the most important components. Based on this, product, price, point of sale, promotion, objective evidence, people, processes, packaging, payment, public interpretation, review and analysis, policy, public relations and dedicated networks were identified. Finally, these products should be used only in special circumstances and under the supervision of a specialized team for professional athletes, and their public promotion in cyberspace has no scientific or rational justification. Therefore, the use of factors obtained in this research can limit the production process to the consumption of these products.

The purpose of the present study was to formulate and explain the conceptual model of economic capacity development for sports in the country. The research method is systematic exploratory qualitative type with coding approach and structural-functional analysis. Sources of information extraction and findings included two sections: human resources (managers, professors, etc.) and information resources (scientific, library, documentary, media). Sampling in the theoretical study section (87 documents) and interviews (26 people) in terms of achieving theoretical saturation and in the Delphi section in several stages (18 people) in terms of reaching agreement between members and approval of the framework in a targeted manner (judgmental) Done. The overall validity of the research tools and their results was confirmed by controlling the competence of the selected sample, content validity by experts and the degree of agreement of the correctors. Based on the results, the conceptual framework of the research includes 6 levels, 17 perspectives, 38 dimensions and 81 analytical components. The six levels of the model include: national economic system, the country's sports system, types of economic capacities, the process of managing economic capacity, leading and developing economic capacity, and the factors that determine the economic capacity of sports. Based on the research model, it can be said that if the utilization of economic capacities is realized at a suitable level, a suitable ecosystem for sports economics will be formed and favorable results (finance, employment, etc.) for organizations and individuals will be formed. Have a trustee and beneficiary.

Two important elements in the sports marketing mix are promotion and distribution, that failure of them causes irreparable damage to the sports industry. The purpose of this study is to investigate the coronavirus damage to the marketing mix with an emphasis on distribution and promotion. In this study, texts and articles related to the coronavirus and its effects have been searched. The statistical population, and all available resources, is related to the topic related to the title. According to the descriptive orientation of this research, the necessary data have been collected and analyzed from library sources and documents available in full online, based on the "systematic review" method. 41 related articles from articles indexed in the databases of Google Scholar, Science Direct, Research Gate, Taylor & Francis, and Iran Doc, used. The results show that the damage caused by the coronavirus crisis to the mix of distribution and promotion in sport has caused irreparable damage. The inefficiency of the communication network for the distribution of sports goods due to the closure of stores on the one hand and also the closure of sports venues as a place for providing sports services, on the other hand, has caused disruption and financial losses in the distribution element (place). Also, in the promotion section, the postponement of sports leagues and the absence of fans in the stadiums has caused a lot of financial losses in the field of advertising and media.

The purpose of this study was to identify and analyze the antecedents and consequences of refereeing crisis in professional football. Methodologically, the present study was a sequential mixed-method (qualitative-quantitative). In the qualitative section, for in-depth interviews, a targeted sampling method was used. Data were coded based on the qualitative content analysis approach after interviewing 15 experts. In the quantitative section, 10 experts were selected based on judgmental sampling, and data were analyzed by DEMATEL technique. Findings in the qualitative section showed that the antecedents of the refereeing crisis include 48 primary concepts and 6 sub-categories (Executive Management, Training and Employment, Supports and Environmental, Technical, Psychological) and the consequences of the arbitration crisis include 38 primary concepts and 6 sub-categories (Abnormal Behaviors, Weakening of the Refereeing Profession, Attitudinal, Technical, Psychological Consequences and Economic Damages). In the quantitative part, the results showed that the components of Executive Management, Support and Training and Employment (in antecedents) and Technical Consequences and Weakening of the Refereeing Profession (in consequences) are the most important and effective components. Therefore, it is suggested that football decision making organizations, in order to prevent and combat the refereeing crisis and reduce its consequences, first put the influential factors in the center of attention and priority consideration.

This descriptive survey study was conducted to investigate the role of e-sports in the behavior of consumers of sports goods in Iran in the statistical population of people over 18 years in sports and e-sports groups. Sampling was done from Tehran and Ahvaz by random sampling method. A research questionnaire was designed based on two questionnaires of Badrinarayanan et al. (2015) and Abbasi, Asif et al. (2020) on the subject of consumer behavior in the sports and e-sports market and was distributed using Google Form, which obtained 229 correct questionnaires. Data were analyzed by Smart PLS and SPSS software.The results showed that the tendency to e-sports has a significant effect on the intention to buy (β = 0.515) and word of mouth (β = 0.118) sports goods, between the tendency to e-sports and the intention to buy oral supplements. (R = 0.185), match tickets (r = 0.225), sports magazines (r = 0.179), sports websites (r = 0.236), radio programs (0.232 r = and TV programs (r = 0.193) There is a positive and significant relationship, but a significant relationship with the purchase of shoes (r = 0.123), clothing (r = 0.100), equipment (0.047 = r), club membership (r = 0.005) and sports science training (r = 0.003) were not seen.E-sports are involved in sports marketing as elements of location and promotion. Sports marketers can develop their sports products market by introducing brands in key moments and creating a platform for communication with e-sports players.

The purpose of this study was to test the marketing mix model for sport clubs participating in the professional volleyball leagues. For this purpose, a descriptive-correlational design (structural equation modeling) was used. Initially, based on the seven-factor marketing mix (i.e., product, price, place, promotion, people, physical evidence and process), 75 items were determined for the marketing mix, and after examining its content validity, 405 actors of volleyball and sports marketing (specialists, managers and experts, athletes and coaches, consumers) were selected using the cluster random sampling method, and then they were asked to determine the importance of the items in a 69-item questionnaire. The data were analyzed using the partial least squares method and the third version of SmartPLS software at 95% confidence level. The results showed that after deleting four items, the measurement model of the marketing mix, with seven factors and 65 items, has an acceptable fit, good validity and reliability, and desirable predictive power. Based on the loadings of the mixed elements items, the marketing activities of sports clubs should focus on professional league games (as the main product), dynamic pricing, online ticket sales, holding events at standard volleyball facilities, media coverage through television, indorsement of outstanding celebrities, online advertising on social media, employment of specialized workforce (outsourcing of the services), adequacy of the security forces during the event and appropriate and accurate timing of event-related activities. The findings of the present study can be used to properly manage the marketing mix in volleyball clubs.