نشریه مدیریت بازاریابی هوشمند
سال سوم شماره 4 (پیاپی 16، مهر و آبان 1401)

Metaverse can be defined as a shared virtual space resulting from the combination of physical reality, online games, augmented reality, virtual reality and digital currencies, which enables users to interact with each other virtually. According to Asr Iran, smartphone, cloud computing, artificial intelligence, machine learning and blockchain are some of the revolutionary examples that have attracted the attention of the technology world in the past. "Met averse" is one of the newest keywords in the world of technology and has attracted so much attention that it has become a major target for many of the world's technology giants. The newest concept that has become very popular among people today is Met averse. Currently, if we want to access the virtual world using the Internet, we are limited to the screen of a mobile phone or a computer or laptop screen, but Metaverse has removed these limitations and will introduce you to a world beyond space. Ever since Facebook rebranded its company as Meta, discussions and debates have been going on about what the Metaverse is. The concept has been around for nearly three decades, but today the Met averse has suddenly become a hot topic.

 Today, banks have become one of the most important sectors of countries'' economies; Thus, banks provide resources for economic development and transformation, job creation, innovation and competition in any market. In this regard, the main goal of this research is to investigate the role of agility in the entrepreneurial decision-making of bank managers. The statistical population includes managers and experts of Sepe Bank branches in West Azerbaijan Province. This research is a developmental research and a type of quantitative-qualitative research. In the qualitative stage with 11 managers. Structural equation methods were used in a quantitative part. In this part, a closed-ended questionnaire with 28 primary items resulted from the qualitative stage of design and among the research community, which includes managers and experts in the administrative field of the province, according to the use of confirmatory factor analysis, the sample can be up to the limit. Acceptance continued for this exam, which included 145 people. In order to examine and confirm the validity of the entrepreneurial decision-making questionnaire based on agility based on the dimensions and items extracted from the exploratory factor analysis, the second-order factor analysis model was used. According to the findings, the most important factors were entrepreneurial decision-making and economic factors, and the most important factors were the experience of failure in management, financial resources, and business intelligence.

In today's world, increasing complexity and competition is one of the most important features. Today's organizations and companies are operating in a complex, yet dynamic environment and interacting with each other. Given the growing technology growth and technology growth, it can be said that companies have to adopt adaptive and suburban strategies in order to remain in the competition so that they can meet rapid changes, environmental uncertainty and the most important issue, customer and market needs, and market needs. They can meet these needs in the right time and place. Technological creation is an interdisciplinary and growing field. This article first examines the concepts related to the subject of the article. Then various factors affecting technological entrepreneurship are expressed. Finally, the topics mentioned are summed up.

This study examines the impact of trading experience on behavioral bias when trading with the mediating role of self -thought and modifying valid relationships with consultant, authentic relationships with peers, and a desire to learn. In the present study, the questionnaire was used to accommodate the data from the questionnaire, tailored to the statistical requirement of SPSS.V24 statistical software and the SmartPls.v3 structural equation software used in the form of a linear and multiple regression sections. The statistical population of this study is the customers of the stock exchange in Tehran which is non -count. To calculate the sample size required for research using Cochran formula for unlimited communities at a reliability level of 5 %, 384 people were obtained. The results show that the variables of transaction experience on behavioral bias when trading with the mediation of self -thinking experience of self -thinking by modifying valid relationships with the Trading Experience Consultant by adjusting valid relationships with peers of transaction transaction with self -reflection The desire to learn the experience of transaction has a significant impact on behavioral bias when trading valid relationships with peers on behavioral bias during transaction. Adjustment has a desire to learn less.

This study examines the impact of the responsibility and understanding of the brand's perceived personality on the orientation of exploration and orientation of discovery with the mediating role of responsibility and individual identity activity with its own modest brand. In the present study, the questionnaire has been used in line with the statistical requirements of the SPSS.V24 statistical software and the PLS.V3 structural equation software used in the form of a linear and multiple regression. The statistical population of the research is Tehran's perfume staff, with a number of 1,200 people. The results of the research showed that the responsibility variables of the brand's perceived personality are to orientation with the mediating role of individual identity (0.582) personality activity Brand perceived of exploration orientation with a mediated role (0.534) Brand's perceived personality responsibility on individual identity responsibility with adjustable role (0.432) brand personality activity on individual identity activity (0.519 ) The responsibility of the characteristic personality of the brand on the responsibility of the individual identity (0.702) the perceived personality activity of the brand on the activity of individual identity (0.574) the individual identity responsibility on the orientation of the exploitation (0.829) Exploration (0.931) has a significant impact on Tehran's perfume staff

Businesses in today's world have gone beyond ideas, and given the development of technology, equipment, demand, competition, competencies, etc., it must be said that the future must be mapped in this way.This research is based on research strategy, qualitative research method, data collection (library), semi-structured interviews.In the structural analysis of the interview, the components of the structure of the written text of the interview, ie words, concepts and the relationship between them are counted and examined in terms of repetition rate, number of words, words, allusions and terms used in sentences and their repetition rate. Discover patterns in statements.In this regard, semi-structured interviews have been conducted using a purposeful approach and studies of primary and secondary data.In order to obtain the validity and reliability of the data, the methods of reviewing the participants and reviewing the non-participating experts in the research as well as confirmatory factor analysis were used.Citing the opinions of experts has also been important in this regard.Designing and explaining the business process management model with a performance improvement approach in service-oriented companies, identifying the main indicators in designing the business process management model in service-oriented companies, identifying influential causal factors as well as identifying underlying factors (context) influencing The design of this model in service-oriented companies is one of the objectives of this research.