فصلنامه جامعه، فرهنگ، رسانه
پیاپی 45 (زمستان 1401)

By increasing access to social media in Iran, the clerics as well have used these media. They not only use these media for religious content production; but also they use social media such as Instagram to present non-religious content to attract attention. In this study, based on purposeful sampling method 71 Instagram posts of 5 clergymen were analyzed.Results show that non-religious content in 2 themes have been articulated: "liquidity of Instagram clergy" and "transition from privacy to spectacle environment" By re-presenting their political attitudes, sport activities, their home, companionship with celebrities, cultural consumption, and on other hand, self re-presentation, the clergymen have expressed various issues to get attention of users on their pages. Relation of this style of self-expression with celebrity culture is siginifies the resemblance with celebrities activities, such as showing everyday life, privacy and various comments that are based on attention communication model, seeking fame promotion on instagram and gaining more attiention captial. Thus clergy transition from re-presentation of religious and non-religious content to the non-religious re-presentation has occured to gain greater fame; to turn them into "show clergy" according to the components of a semi-celebrity.

Due to the increasing impact of influencer marketing, this research, using the capacity of the country's national media as well as Instagram social media, has addressed the impact of influencers on the audience of the digital publishing industry with a netnography approach.The present study sought to answer the question of how influencers in the cultural field of the country can use the capacity of radio and television to introduce and become an influencer and then use Instagram social media in the form of posts on personal pages to affect users and cause Promote the culture of reading and subsequently the prosperity of the publishing industry.The study approach of this research is qualitative and exploratory in nature. The statistical sample includes 30 users of physical books, digital books, podcasts and audio readers who have commented on the products introduced by influencers on Instagram in the comments below. The research has been identified and analyzed from the qualitative Netnography research method of customers and their feedback on the introduced titles.The results of this study indicate the important role of influencers by presenting a model, the importance of influential factors and analysis of strategies for the prosperity of book reading culture and subsequently the publishing industry using the capacities of radio and television. In fact, the findings of this study indicate that gaining trust is before advertising, and trust must first be created in "influencer marketing" in order to persuade the audience / user to use a product by advertising it.

The role and impact of communication on politics has led to the formation of studies and researches under the title of political communication. In the present study, in order to investigate the researches related to political communication in Iran, scientific research and promotional scientific articles published in the last decade (between 2010 and 2019) in eight specialized communications and media publications were analyzed using meta-analysis method. The research findings show that Iranian researchers have not paid much attention and interest in research in this interdisciplinary field. Media diplomacy, discussion of political participation and development, elections and voter behavior, developments in Arab countries/Islamic awakening, and the three concepts of framing, conceptualization, and stereotyping are some of the topics that the reviewed articles have dealt with more. The most used research methods are documentary and library research, survey and critical discourse analysis. The researchers of the main trends of communication sciences, political sciences and sociology of three Islamic Azad Universities, Tehran and Allameh Tabatabai have contributed the most in writing the reviewed articles.

Recently, mobile brand apps have served as useful marketing tools to help existing and potential customers and strongly encourage consumers to engage with brands. Retention of users is considered important for brand applications. In this research, it has been investigated how the Snap brand application achieves the intention of consumer continuity from the perspective of consumer-brand engagement (CBE). The current research is classified as a survey descriptive research in terms of its practical purpose and in terms of its research method. The sample size in this research was determined to be 200 people. The sampling method of this research is available.The data was prepared through a questionnaire taken from the research literature in the form of a Likert scale, the reliability of which was confirmed using the Cronbach's alpha criterion of α = 0.892. Data was collected from 200 users of Snap App who entered Isfahan as tourists. Statistical analyzes were performed using SPSS and Amos software, and the regression method was used in the path analysis test of the hypotheses. Excel and AVE- CR Calculator softwares were also used in this research. The findings of the research showed that the three dimensions of CBE (cognitive processing, affection and activation) have unique mutual and common relationships that promote continuance intention. Perceived informational usefulness acts as a utilitarian motive, while entertainment and social presence are perceived as hedonic motives, all of which contribute to CBE in different ways.

The present study aimed to offer a framework for teaching media literacy to children viewing Pooya TV. Data collection was conducted using semi-structured interviews with a panel of experts consisting of five classes of relevant people. The transcribed texts were analyzed using the thematic analysis and the drawing of a thematic network. The results of the study led to the detection and classification of three global themes, including operational suggestions, considerations, and obligations. The operational suggestions were classified into eight organizing themes, including going beyond television broadcasting, the dominance of media literacy over the policies of the channel, suggestions related to the formats, suggestions related to the methods, the assignment of roles to children, taking part in the international production spaces, the provision of opportunities for learning by observation, and events. The considerations were classified into three groups: content necessities, production necessities, and prohibitions. Moreover, the obligations were classified into ten organizing themes, including paying attention to research, endeavoring to write documents, determining encouraging policies, managing human resources, eliminating conflicts in policies, observing managerial and organizational obligations, improving inter-organizational interactions, communicating with specialists, defining parents’ roles and contexts for their participation, and training producers and asking their views. Finally, some suggestions were made, and it was stated that Pooya TV could play a more significant and effective role by observing the proposed framework of teaching media literacy to its young audiences.

After making its initial experiences, cinema media attempt to create different ways of making movies. In order to absorb more audiences, artists and critics and filmmakers have experienced some methods in the field of narrative and structure at any point in time, and in their works, and have revealed a new and novel style. This continuous change and development over time has formed a special idealism that has caused cinema to appear continuously as an attractive and new art to the audience. In different periods, especially in the way of expressing the beginning and end of the film, this behavior had a special position that can be discussed and considered. The present study is an applied design and its main problem is to analyze the experimentalism of the beginning and the end of the film in three classical, modern and postmodern periods. This paper is a qualitative research with a review approach based on book study, film and cinema information. We find that experimentalism has created aesthetic and expressive filmic styles and periods in shifting the narrative time of art or commercial cinema depending on the beginning and end of the film, and has played a crucial and dynamic role in the ideal position and vitality of cinema media.

This study discussed the Designing a model for development of the social & cultural compatibility among ethnics and subcultures in Kurdistan. This research was an applied study of the purpose and methodologically as mixed methods. The statistical sample in the qualitative section included all university experts and experts in the field of cultural management & political sceince, which was equal to 20 people. The research instrument consisted of researcher-made coding sheets whose validity was confirmed by Delphi group members and its reliability was calculated by P-Scott criterion of 0.95. Findings showed that the factors related to the development of the social & cultural compatibility among ethnics and subcultures in Kurdistan were in the form of 5 categories and 55 concept codes. Strategies, contextual conditions, intervening or mediating conditions and consequences. In the second study, the sample size was estimated as 384 people based on Cochran formula and after data collection, the statistical analysis of survey data was performed in two descriptive levels using statistical parameters (such as frequency, percentage, elongation , mean) and inferential statistics (Levin test, t-test), confirmatory factor analysis using Spss 22 , Lisrel 8.54 and Excel. Significant coefficients and parameters of factors, pivotal: social & cultural compatibility, Strategies, contextual conditions, intervening or mediating conditions and consequences..showed that all of the coefficients obtained are significant.

Peace is one of the oldest human desires And because it has been more threatened and endangered than any other value, Humans have always been trying to find a solution to it, both theoretically and in terms of cross-cutting practical solutions. Increasing human interactions and relationships have led to the concept of peace In the life of human beings with the enforceability of human rights rules as the first and most important goal , emerges as a culture of peace. In this research, which is a basic research of descriptive-exploratory type, An attempt has been made to use " the grounded theory methodology " in humanities studies, Providing a model of a culture of peace in accordance with the research method and its goals. Introduction of concepts, Categories and meta-categories grown from within the data to saturation were studied, The model of culture of peace in 5 main categories with the categories of cognition and awareness, Compassion and rationalism as characteristics of a culture of peace, Reinforcing factors with the categories of new media technologies and social responsibility, Class of shaping factors included : Cultural structures and education, consequence class included: Global Citizenship and Sustainable Security, And the class of barriers to formation Included obscene traits and politicization were counted

The concept of quality of life has witnessed extensive advances in methodological issues and theoretical approaches in recent years. But it is still not possible to use theoretical models with high confidence in every society and stratum. Accordingly, this study seeks to provide a local model of quality of life for social security retirees in Ilam city using the data quality method. Accordingly, by analyzing 15 interviews that were purposefully selected, the researcher became theoretically saturated. The findings of this study showed that in the coding process, the researcher extracted 123 meaningful propositions, 258 corresponding concepts, 38 sub-categories and 14 main categories from the total of interviews, which finally obtained a core category by combining these fourteen main categories. According to which the quality of life of retirees is chaotic, unstable and fragile due to financial and health problems and irresponsible government policies in the context of identity disorder, competency analysis and reducing the meaning of life by intervening and worrying about changing work-life routines with non-protection strategies Retirees, poor financing and diet, and weak pension funds have become the unfortunate consequences of end-of-life, loneliness, and feelings of extreme regret.

Over the last century and more, since the rise of commercial media industries inthe late nineteenth and early twentieth century, there have been many hopes thatvarious new communication technologies would change information, knowledge and communication for the better.In the period following the Second world war, computers became a new basis forsuch utopian hopes, because of the possibility that their potentially vast storageand processing capacities would make it much easier for large numbers of peopleto access massive bodies of information, cheaply and conveniently, therebydemocratizing knowledge – in the sense of broadening its availability. The rapid development of computers in the post-war era was fuelled bygovernment expenditure on research in an era where the uSA-led world of ‘liberaldemocracies’ and the Soviet union-led bloc of Communist countries competed forsupremacy. As early as the 1950s and 1960s, it seemed clear that computers wouldtransform societies and economies, and this generated a flurry of theories andpredictions concerning transitions towards ‘the information society’ or ‘theknowledge economy’