دو ماهنامه بررسی های بازرگانی
سال بیست و یکم شماره 119 (خرداد و تیر 1402)

The main goal of the current research is to Pathology of Appointment Methods of business managers in state-owned companies in the country. In order to achieve this goal, the three-horned pathology model; A mixed research method was used to collect qualitative and quantitative data, respectively, interviews and researcher-made questionnaires. The results of the research showed that: (1) the predominance of the political environment and the dependence of the selection of business managers on political currents and (2) the involvement of unrelated real and legal personalities in the process of selecting managers, including the most important environmental damages in the process of Appointment business managers in the company has been the government of the country. Also, (1) arbitrary implementation of instructions and regulations in the appointment of business managers, (2) selection of obedient people and (3) giving preference to people who are aligned or similar in the selection process have been the most important behavioral damages. In addition, (1) not using a scientific and documented model in the appointment of managers, (2) not being accurate and comprehensive in measuring the abilities of people to hold business management positions, such as mastery of commercial and customs laws, and (3) Non-compliance and congruence between the expertise of the appointed people and commercial expertise were identified as the most important structural damage in the process of appointing commercial managers in the country's state-owned companies. The results of the research showed that structural damages in the process of appointing managers, on the one hand, increase the effectiveness of the organization from environmental damages, and on the other hand, it facilitates and accelerates the occurrence of behavioral damages in this area.

Recently, with the spread of social media, marketers and brands use Influencers as marketing strategies to introducing products, however, the realization of marketing goals is not possible without a complete understanding of the influencers' characteristics. In this regard, this study was conducted with the aim of determining the the effect of the influencers' characteristics (expertise, credibility, physical attractiveness, homogeneity) on the purchase intention with the mediating role of trust and image satisfaction in the clothing industry. This research is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of the research includes all female users on the Instagram social network. The required sample size was determined based on Cochran's formula of 384 people, and the samples were selected using the available non-probability method. To collect data, a standard questionnaire was used, and its reliability and validity were confirmed. The research data were also analyzed using the method of structural equation modeling with partial least squares approach. The results showed that trust mediates the effect of credibility and homogeneity on purchase intention. However, the effect of expertise and physical attractiveness on the creation of trust was not significant. In the following, it was found that image satisfaction mediates the effect of expertise, physical attractiveness, and homogeneity on purchase intention, and the effect of credibility on image satisfaction was not confirmed. The findings of the research lead to a better understanding of influencer marketing in the clothing industry.

Today, given the various developments in the field of the rule of legal states, the proposition that improving the state of economic competition in any political society requires the existence of cultural, economic, social and political conditions is undeniable and inviolable. With this explanation, it is necessary In addition to paying special attention to the four factors mentioned in the study of economic competition in each of the political societies, to identify the factors affecting the facilitation of competition and the prohibition of monopoly. Therefore, in this study, while utilizing the research tools of observation and interviews from systematic literature reviews with the aim of studying in the field of economic competition to examine these very important and effective factors in facilitating competition and preventing monopolies in the public service industry used. According to the findings of the research in this article, The most important factors affecting the facilitation of competition and prohibition of monopoly in public service industries can be in the form of 10 separate groups included: The existence of competition protection and regulatory institutions, the existence of policy-making institutions, The existence of planning institutions in the field of competition, Approving laws and setting regulations in the field of competition and market regulation, Predicting the guarantee of effective and efficient executions, Guaranteeing the structural and financial independence of competition protection and regulatory institutions, Applying appropriate supervision by competition protection and regulatory institutions, Paying attention to time and place factors in regulating and setting regulations in the field of competition, The serious determination and powerful will of the trustees of competition protection and regulatory institutions in dealing with anti-competitive actions and procedures, The institutionalization of the culture of competitiveness in the society and the internal commitment of the market players to comply with healthy and fair competition divided and classified. Therefore, if there is a maximum of the factors identified in this research in each competition law system, one can witness the emergence of healthy and fair competition in the market, reducing the anti-competitive actions and procedures of market players, increasing efficiency, optimal allocation of resources and increasing the level of social welfare. It was citizens. In Iran's competition law system, which has actually gained a new form and consistency with the approval of the Law on the Implementation of General Policies of Article 44 of the Constitution approved in 2010, Under the ninth chapter titled "Facilitating Competition and Prohibiting Monopoly" some of these pioneering and important factors in the field of facilitating competition and prohibiting monopoly have been sporadically mentioned. due to their lack of comprehensiveness and lack of adopting a systematic and holistic approach to the category of economic competition and market regulation, it needs to be revised based on the findings and solutions presented in this research.

Today, with the expansion of online technologies and channels, customers tend to use offline and online channels simultaneously in their partnership with an organization such as a bank, so that they can reach their final goal faster through several channels and contact points. Considering the coordination and synergy between these channels and the positive value created, the concept of the Omnichannel Integration Quality and the Omnichannel Perceived Value is proposed. The hypothesis of this research is to examine the effect of the Omnichannel Integration Quality and the Omnichannel Perceived Value on customer loyalty according to the mediating role of customer satisfaction and engagement. This research is practical in terms of purpose and survey type in terms of the method of doing the work. The statistical population is the customers of 10 private banks in Mashhad, among them, banks with the largest number of branches were selected for sample collection, which includes Mellat, Saderat, Tejarat, Refah, Eghtesad Novin, Pasargad, Sina, Shahr, Iran Zamin. A standard questionnaire was used to collect data and this questionnaire was distributed electronically among the customers of these banks, and finally, 386 questionnaires were collected and analyzed in a non-random quota manner. The structural equation modeling method and SPSS and AMOS software were used for data analysis. The findings of the research indicate that the Omnichannel Integration Quality and the Omnichannel Perceived Value have a positive and significant effect on customer loyalty, and the effect of customer satisfaction and engagement in the relationship between Omnichannel Integration Quality and Omnichannel Perceived Value on customer loyalty is positive and significant.

Nowadays, as official statistics show, due to the increasing use of the Internet, use of websites by consumers for online shopping is expanding. Most businesses are looking for ways to increase their competitive advantage, and one of these ways is to use internet and online businesses. In this research, by using a comprehensive model, it was investigated the theoretical gap in this field, and the effect of perceived benefits of price, convenience and product in the formation of attitude and willingness to do online shopping among the customers of Digi Kala website. In terms of purpose, this research is applied and implemented with a descriptive survey approach. Non-probabilistic sampling is available and 150 questionnaires were completed online. The reliability of the questionnaire was checked through Cronbach's alpha and CR index, and divergence and convergence methods were used to check validity. SPSS26 software was used in order to analyze descriptive statistics and hypothesis testing was analyzed using Smart PLS software. The results show that the factors of price, product, convenience and perceived benefits have a significant impact on the formation of attitudes towards online shopping.

Business intelligence is a set of solutions that help managers better understand business conditions. Organizational agility is a conscious and comprehensive response to changing needs in competitive markets and success from the opportunities that the organization obtains. Agility is the result of comprehensive awareness of changes (identification of opportunities and challenges) inside and outside the organization, which despite the use of resources to respond to these changes, has the ability to implement them in the organization. The purpose of the research is to investigate the effect of business intelligence and its components on organizational agility in Zahedan National Bank. The research method is applied and survey in terms of purpose and data collection. The statistical sample of the current research is 120 employees of all branches of Zahedan National Bank. The data collection tool was Perovich's business intelligence questionnaire in 2012. In this research, Spss software version 24 was used for data analysis. The findings of the research using t-Student and Kolmogorov-Smirnov tests show a significant relationship between business intelligence and organizational agility among the branches of National Bank of Zahedan. The research results showed that the variable of business intelligence has a significant effect on organizational agility and its dimensions. Also, business intelligence has the greatest impact on the competence dimension in organizational agility. According to the results, in order to improve the state of agility and organizational performance in National Bank through the promotion of business intelligence and organizational agility, practical and feasible suggestions have been presented.

The experiences of different countries in the field of privatization show that great successes have been achieved, but unfortunately in Iran there have been many unsuccessful experiences in this field. On the other hand, there is no proper understanding of the factors that affect privatization. Therefore, in this research, a model of factors affecting privatization in Iranian state-owned companies is designed. This research is in the group of mixed research in terms of application-development goal. In the qualitative stage, the theme analysis method was used to identify the factors affecting the privatization of state-owned companies. For this purpose, semi-structured interviews were conducted with 23 purposefully selected experts. Based on the results, 2 dimensions of micro and macro factors and 6 components including support, marketing, transfer process, competitive, environmental and economic factors were identified. In the quantitative part, the research model was tested and validated by the method of confirmatory factor analysis. For this purpose, 70 experts and experts in the field of privatization and transfer of state-owned companies were polled using a questionnaire. Based on the findings of factor analysis, all identified factors were confirmed. Also, the factors of the transfer process, supporting factors and economic factors have the highest priority with a coefficient of determination of 0.775, 0.719 and 0.714, respectively. The results showed that privatization in Iran is a multifaceted and complex phenomenon that is affected by a set of factors that without their control and management cannot achieve valuable results.