نشریه مطالعات توسعه و مدیریت منابع
پیاپی 1 (بهار 1402)

The purpose of this research is to investigate the effect of guerilla marketing on consumer behavior with the mediating role of brand equity. The research method is a descriptive survey, and the statistical population of the research is the customers of Ofok Kurosh stores in Shiraz, which is considered an unlimited population. The sample size was determined as 384 people based on Morgan's table and non-random sampling method is available. The tools of data collection were Guerrilla Marketing Standard Questionnaires of Mehmet Kogerik (2018), consumer behavior of Band P (2019) and special brand value of Aker (1996). In order to check the validity of the questionnaire, experts and professors were used, and for construct validity, the AVE index was used, which indicates that the questionnaire has adequate validity. To measure the reliability of the questionnaire, Cronbach's alpha coefficient was used, which for all variables was above 7. It was found that it indicates the appropriate reliability of the questionnaire. Data analysis was done at two levels of descriptive and inferential statistics using SPSS and PLS software. The quality of information has a significant effect on brand equity. The validity of information has a significant effect on the special value of the Shiraz brand. The need for information has a significant effect on brand equity. The attitude towards information has a significant effect on brand equity. The quality of information has a significant effect on consumer behavior. Information credibility has a significant effect on consumer behavior. The need for information does not have a significant effect on consumer behavior. Attitude to information does not have a significant effect on consumer behavior. The special value of the brand has a significant effect on consumer behavior.

This study aims to investigating the relationship between psychological well-being and job performance with the mediating role of emotional commitment and moderating job insecurity. The statistical population of this research is made up of the teachers of Bowanat schools, whose number is 880. In order to select the sample size, a sample of 268 people was randomly selected according to the size using Cochran's formula. To measure job performance from the questionnaire of Shahrazad et al. (2018), emotional commitment (Allen and Mayer, 1990), hedonic well-being (Diener et al., 1985), virtue-oriented well-being (Waterman et al., 2010), job insecurity from The questionnaire of Jung et al. (2021) was used. The reliability of the questionnaire was examined and confirmed by Cronbach's alpha coefficient and composite reliability and its validity by construct and content validity. Research hypotheses were analyzed using the structural equation modeling technique. The research results showed that hedonic well-being has a positive and significant effect and virtue-oriented well-being has a negative and significant effect on emotional commitment. Also, emotional commitment has a positive and meaningful effect on job performance. On the other hand, emotional commitment plays a mediating role in the relationship between hedonic well-being and job performance. But the relationship between virtue-oriented well-being and job performance does not play. Also, job insecurity has a moderating role on the relationship between hedonic well-being and emotional commitment, but not on the relationship between virtue-oriented well-being and emotional commitment.

The present research has investigated the mediating role of work participation in the relationship between organizational justice and organizational citizenship behavior in Shiraz Municipality. This research is descriptive-correlation in nature. The studied population was the employees working in the central municipality of Shiraz in the period of 6 months of the second year of 1401. The data collection tool is a standard questionnaire that was randomly distributed among the employees of this collection and finally, 125 valid questionnaires were used to check the hypotheses of the research. The results of the data obtained from these questionnaires have been analyzed by Smart PLS software using the structural equation test. The results indicate that work participation plays a mediating role in the relationship between organizational justice and organizational citizenship behavior.

Natural resource management refers to the management of resources such as land, water, soil, plants and animals, and its focus is on the quality of life of the current generation and future generations. Management of natural resources considers the action of nature and humans and includes land use planning, water management, biodiversity protection and future sustainable industries such as agriculture, mining, tourism, fishing and forestry, which is also related to the concept of sustainable development. has eaten. The purpose of this research is to design an index to measure the quality of natural resources management based on the approach of good governance in the public sector of Iran. In the qualitative part of the research, the findings from the background and interview to design indicators and dimensions of the quality of natural resources management in the framework of good governance principles were categorized and its content validity was confirmed by experts. In the quantitative part of the research, in order to validate and check the validity of the structure, confirmatory factor analysis method was used and its validity was confirmed.

The aims of this study is to investigate the effect of digital content marketing on brand awareness through social media and customer interaction. The current research is descriptive and survey and practical in terms of purpose. The statistical population of this research included all the consumers of Ramek dairy products in Shiraz city, 384 people were selected as a sample by random sampling. The data collection tool was the standard Elkdra (2021) questionnaires. To analyze the data, partial least squares approach and Smart PLS3 software were used. The results showed that there is a positive and significant relationship between digital content marketing and brand awareness. Also, social media and customer interaction have a significant mediating role in the relationship between digital content marketing and brand awareness. It is obvious that digital content marketing as a new phenomenon plays a vital role in displaying brand name, strengthening customer relationship and increasing brand awareness, customer loyalty and sales.

Job satisfaction is considered one of the important factors in increasing the efficiency and success of the job. Development is created by efficient, interested human resources with a deep psychological bond. Teachers and trainers who train a huge student force must be interested in their job so that they can develop the potential talents of students. From the point of view of experts, satisfaction is the general attitude of a person towards a job. One of the influential concepts in job satisfaction can be cultural intelligence. The purpose of this research is to investigate the effect of cultural intelligence on the job satisfaction of employees with the mediator role of emotional labor in the Asaluye Special Economic Zone, which was collected with a quantitative approach and using the survey method and questionnaire tool. The statistical population of the research includes all the employees of Asalouye Special Economic Zone, numbering 2300 people, and using stratified random sampling, 340 people were investigated as a statistical sample. Structural equation modeling method and Smart PLS software were used to analyze the research data. The purpose of this study is to evaluate the effect of a wide range of emotional labor and cultural intelligence on the job satisfaction of employees. It was shown that paying attention to cognitive, motivational factors, emotional dissonance and the expression of natural feelings felt on job satisfaction among employees of the organization is very important. The results show that cultural intelligence has a significant effect on the job satisfaction of employees of Asalouye Special Economic Zone. Also, emotional labor has a significant effect on job satisfaction. In addition to this, emotional work also has a significant effect as a mediating variable on the relationship between cultural intelligence and the job satisfaction of employees of Asalouye Special Economic Zone.