نشریه تکنولوژی در کارآفرینی و مدیریت استراتژیک
سال دوم شماره 4 (پیاپی 5، زمستان 1402)

This article examines the challenges and opportunities that emerging technologies bring to strategic management. Given the rapid technological advancements and their impacts on businesses, it is crucial for managers to have a precise understanding of these opportunities and challenges. From the use of drones in livestock management to open innovations in improving strategic performance, new technologies offer both advantages and difficulties. Referencing various studies, this paper explores how companies can optimally leverage these opportunities and effectively confront the associated challenges. The goal of this article is to provide a comprehensive perspective on the role of emerging technologies in the formation and implementation of business strategies.

Digital transformation has significantly impacted various industries in recent decades. In creative industries, digitalization has emerged as a key factor in shaping entrepreneurial strategies. This study aims to examine how digitalization affects entrepreneurial strategies in creative industries. This research utilized a qualitative approach through semi-structured interviews with entrepreneurs in creative industries. The study revealed that digitalization has facilitated the creation of new business opportunities while also presenting challenges for entrepreneurs. Additionally, it highlighted the role of entrepreneurial ecosystems in supporting sustainable growth in creative industries. The findings suggest that digitalization can enhance innovation and sustainable development in creative industries, provided that entrepreneurs are equipped with new approaches to address existing challenges.

In the current era, technology plays a chief role in the development of entrepreneurial businesses. However, entrepreneurs face numerous challenges in utilizing and integrating technology, which can limit their growth and progress. The aim of this study is to identify and analyze the technological barriers that entrepreneurs encounter in the development of their businesses. This qualitative research was conducted using semi-structured interviews with twenty-three entrepreneurs. Data were analyzed through content analysis. The findings revealed six main themes of technological barriers: environmental barriers, cultural-social barriers, technological barriers, market barriers, skills and knowledge, and immigrant entrepreneurship. These barriers include challenges related to laws and regulations, access to financial resources, gender differences, and other issues. This study demonstrates that entrepreneurs need to overcome a set of technological barriers to achieve success and make optimal use of technology in their businesses. Addressing these barriers and designing solutions to overcome them can contribute to the sustainable development of entrepreneurial businesses.

This study aims to explore the impact of blockchain technology on enhancing transparency and security in financial transactions within the entrepreneurial ecosystem. A qualitative research approach was utilized, employing semi-structured interviews with experts and practitioners in the field of blockchain and finance. The data were analyzed through thematic analysis to identify key themes and categories. The study identified five main themes: Transparency in Transactions, Security of Transactions, Impact on Entrepreneurship, Adoption and Challenges, and Technological Infrastructure. Each theme encompasses various sub-categories and concepts highlighting the potential benefits and challenges of implementing blockchain in financial transactions. Blockchain technology offers significant opportunities to enhance transparency and security in financial transactions. However, widespread adoption is contingent upon overcoming technical and regulatory challenges. Future research should focus on developing practical strategies for blockchain integration into various sectors.

This study examines the impact of Augmented Reality (AR) and Virtual Reality (VR) technologies on marketing and sales. The aim is to identify and analyze how these technologies are utilized and their effect on customer experience and satisfaction. This qualitative research collected data through semi-structured interviews with 26 participants. Participants were selected from marketing managers, information technology specialists, and user experience designers. Data analysis was performed using qualitative content analysis techniques. The study revealed that the use of AR and VR in marketing and sales could lead to improved customer experiences, increased interaction and product understanding, and enhanced customer satisfaction and loyalty. Four main themes were identified, including "Marketing Strategies with Augmented Reality," "Implementation Technologies," "Impact on Customer Experience," and "Challenges and Opportunities." The use of AR and VR technologies holds significant potential for positive changes in marketing and sales. These technologies provide more meaningful interactions with customers and help companies optimize customer experience and increase their satisfaction and loyalty.