فصلنامه ابتکار و خلاقیت در علوم انسانی
سال چهاردهم شماره 54 (پاییز 1403)

 The necessity of using new teaching methods based on problem solving and thinking in the education system of the country caused a research to be conducted with the aim of analyzing the technique of the six thinking hats of De Bono as a creative teaching method and its role in improving education and teaching. The current research has evaluated 114 articles and sources related to the research topic with the metacombination method and the seven steps of Sandelowski and Baros (2006). During the data synthesis and analysis stages, 37 articles and sources were consistent with the accepted criteria, and the data were analyzed through a researcher-made checklist form. In order to check the reliability of the findings, the criteria of researcher self-review, peer review and expert survey were used. According to the findings of the research, the use of the six thinking hats technique as a new teaching method focuses on the three main themes of thinking (creative, critical, parallel and organizing thoughts), learning (deep learning, cognitive skills and academic progress) and emotional skills (participation and interaction). , motivation, self-efficacy and communication skills) is effective. Therefore, the presented model helps planners and teachers in improving the quality of teaching, improving teaching and learning conditions and nurturing thinking learners.

The present study was conducted with the aim of investigating the relationship model of social entrepreneurship and technology literacy with the mediating role of cognitive creativity in female students.

The current research was a descriptive-correlation research of SEM structural equation modeling. The statistical population of the research included all female students of Payam Noor University of Yazd in the academic year of 1400-1401. A sample of 300 people was selected by convenience sampling method. The questionnaires used in this research included information and communication technology literacy (Katz and McLean, 2007), Abedi's cognitive creativity (Ghanbari, 2013) and social entrepreneurship (Arab, 2015). Data were analyzed with AMOS and SPSS version 24 software and using Pearson correlation and path analysis.

The results showed that there is a significant relationship between technology literacy and social entrepreneurship of students, there is a significant relationship between cognitive creativity and social entrepreneurship, and there is a significant relationship between cognitive creativity and technology literacy. Also, the results of the path analysis showed that cognitive creativity plays a mediating role in the relationship between technology literacy and social entrepreneurship of students.

The results of the present study indicate the importance of the role of cognitive creativity in relation to technological literacy and social entrepreneurship. Based on this, empowering students in connection with cognitive creativity and improving and identifying students' creativity can be the application of the results of the present research in the field of social entrepreneurship.

The current research was conducted with the aim of designing a sustainable marketing model in Alborz Insurance with a focus on artificial intelligence.

According to the type of data, the research method is qualitative and exploratory in nature. In the qualitative statistical population, 15 people were selected from among the experts until the theoretical saturation limit was reached, which included university and Alborz insurance experts who were selected by targeted non-probability sampling. A semi-structured interview tool with 5W1H technique was used to collect data, and the foundation data method was used for data analysis.

In the current research, 5 components including artificial intelligence capabilities, marketing innovation, organizational capabilities, cultural capabilities and sustainable marketing performance and 13 indicators and 40 codes have been identified. Causal conditions include the capabilities of artificial intelligence (competence of artificial intelligence, quality of artificial intelligence services, experience of using artificial intelligence). The intervening condition in the current research is marketing innovation (product innovation, process innovation). Similarly, strategies include organizational capabilities (entrepreneurial competencies, strategic competencies) and the background conditions in this research include cultural capabilities (innovative culture, changeable culture). Also, the results are sustainable marketing performance (sustainable purchase intention, achieving sustainable competitive advantage, sustainable marketing activity, sustainable smart marketing).

The use of artificial intelligence algorithms and marketing innovation will improve the recognition of customer patterns, offer the best insurance for each customer, and improve communication with customers. These types of tools can help Alborz Insurance Company to improve its marketing process and thus achieve more success and stability.

In the last few decades, several studies have emphasized the necessity of facilitating creativity in higher education and academic environments. However, researchers have rarely studied reflective creativity and how the university institution can creatively reflect on its procedures and activities and evaluate and revise them. Therefore, the aim of this study was to identify and analyze the strategies for realizing reflective creativity in academic environments.

This research is based on purpose, applied and based on method, exploratory mixed (qualitative-quantitative). The potential participants of the present study included university professors and elites with significant expertise and scientific experience in the field of creativity in higher education. In the qualitative part, the data collection method were semi-structured interviews which was conducted with 25 interviewees using the purposeful sampling method of opting for key experts type and theoretical saturation as a criterion. Also, in the quantitative section, 9 experts responded to the researcher-made questionnaire extracted from the qualitative section using the focus group method. Finally, We employed thematic analysis in the qualitative part qualitative part and the ISM approach in the quantitative part for data analysis.

The results of the qualitative part showed that the strategies for realizing reflective creativity in the university included: 1. Establishing institutional research offices; 2. futurology; 3. Acceptance of pluralism in different dimensions; 4. Free circulation of knowledge and information; 5. Supporting critique and theorizational chairs; 6. Holding open tribune; and 7. designing local creative evaluation systems. The results of the quantitative section also showed that according to experts, the identified strategies are placed in five levels. so strategies 5 and 6 as driver variables at level four; Strategies 1 and 4 as linkage variables at level three; And strategies 2, 3 and 7 were placed as dependent variables at levels two and one.

This research has made it possible to better understand the issue and adopt appropriate policies and measures to realize reflective creativity in academic environments by identifying the strategies and leveling and determining the relationships between them.

The purpose of this research was to investigate the causal relationship between the ethical leadership of school principals and school culture with innovative work behaviors with the mediating role of psychological security and moderating proactive personality in elementary school teachers of Khorram Abad city.

This research was applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research included all the teachers working in primary education in districts one and two of Khorramabad city in the academic year of 1402-1403. In this research, the sample size was estimated to be 300 people according to the free parameters, who were selected based on the multi-stage random sampling method. In order to collect data, a standard questionnaire was used. In addition to descriptive indices, SPSS version 21 software and structural equation analysis in Amos software were used for data analysis.

Findings show that the relationship between the ethical leadership style of managers and innovative work behaviors of teachers, the relationship between school culture and innovative work behaviors of teachers, the relationship between ethical leadership of managers and psychological security of teachers, the relationship between school culture and psychological security of teachers and the relationship between psychological security and innovative work behaviors of teachers are positive and meaningful. Also, the relationship between the ethical leadership style of managers and the innovative work behaviors of teachers with the mediation of psychological security and the relationship between school culture and the innovative work behaviors of teachers with the mediation of psychological security is also positive and significant. Also, proactive personality plays a moderating role in the relationship between ethical leadership style of managers and innovative work behaviors of teachers and the relationship between school culture and innovative work behaviors of teachers.

Using the appropriate leadership style, such as ethical leadership and creating strong morale in schools, makes employees find common ideas about psychological safety in the workplace, and relying on this positive and constructive atmosphere in the organization without fear of possible mistakes of ideas and express their opinions.

In Iranian architecture, the visual components of the entrance landscape of any place, which cause users to move towards the space or stillness and continue the presence of people in that place, are the most important parts of communication with the space, they are well felt by people and affect their judgment of the place. Paying attention to the effect of these components on the user provides opportunities for creating creativity in the psychology of the environment.

Creating creativity in the psychology of the environment with the innovative integration of psychology and architecture by measuring the role of six components of movement and stillness in the entrance landscape of Iranian architecture, including water, light, plants, columns and porticoes, connecting spaces (hashti and corridors) and courtyards (enclosure), with the aim of reviving the five individual values of creativity, excitement, satisfaction, alertness and authority, which are adapted from Schwartz's value model. The investigated architectural components are as independent variables and five individual values adapted from Schwartz's value model are as dependent variables of the research.

Using the descriptive-analytical method, users' views and the ranking of the test results were investigated. SPSS software was used to examine the variables and their effect on people, as well as to rank the variables. The statistical population was selected in District 2 of Rasht city, in the area where Rasht Culture House complex (Saghrisazan neighborhood) is located. The reason for choosing this place by the authors is the high importance of reviving value principles in the user in a cultural place compared to other places.

The findings show that in the revival of individual values presented in Schwartz's value model, respectively, based on the average ratings, the components of the yard (enclosure), plant, light, water, interface space (hashti and corridor) and column and As natural and artificial elements, the portico has been influential in the view of the entrance. In addition, the percentage of influence of each in the revival of values was determined.