نشریه جامعه شناسی ارتباطات
پیاپی 15 (بهار 1403)

The purpose of this study was to investigate the relationship between communication skills and job satisfaction of Pars Oil Company employees. The present study is a descriptive-survey correlational study in terms of applied purpose and in terms of data collection method. The statistical population of management levels and experts of Pars Oil Company in Tehran, from which a sample size of 136 people was selected, was assessed by a standard questionnaire whose validity and reliability were confirmed. In order to analyze the demographic data and extract the central indicators, descriptive statistics and SPSS 24 software were used, and for the analysis of inferential statistics, the structural equation model and PLS2 Smart software were used. Findings indicate a positive and significant effect of variables of verbal skills, hearing and feedback on job satisfaction of employees. In general, the results of this study show that communication skills have a significant and positive effect on job satisfaction of employees.

In this research, the semantic structure of Zayandeh Rood drought crisis has been investigated through the lived experience of Isfahani, Chaharmahal and Bakhtiari farmers. The research method of the current study was qualitative and the sampling method was based on homogenous purposeful sampling. Based on this, two groups of farmers from Esfahani (10 people) and Chaharmahal and Bakhtiari (10 people) were interviewed and during the in-depth semi-structured interview, they fully expressed their lived experience regarding the lack of water and drought in Zayandeh Rood. In data analysis, a qualitative method of phenomenological type was used, and to determine the validity of the findings, the criteria of credibility, reliability and compliance with objectivity were used. The findings show that Zayandeh Rood has an important role in providing drinking water, industry and agriculture in the central regions, so that many central provinces use the Zayandeh Rood River. But with its drying up and the watershed problems at its source, it will cause economic, social and cultural problems for neighboring provinces. Is. People whose lives are directly affected by the fertile water of Zayandeh River.

Examining the impact of electronic media on intellectual property rights and the possibility of protecting these rights in cyberspace raises fundamental questions: What influence does electronic media have on rights related to intellectual property? Additionally, other questions arise, such as whether the traditional system of protecting intellectual property can be extended to violations of these rights on the internet. What strategies do national and international legal systems offer for the protection of these rights? Utilizing descriptive and analytical methods along with library research tools, the findings indicate that the issue of intellectual property rights violations in electronic media has gained increasing importance. The emergence of electronic media has revolutionized the dissemination of information. Due to the replacement of electronic works with traditional forms of printing and publishing, the possibilities for reproduction, copying, adaptation, and widespread dissemination of information have significantly increased. The internet has made it challenging to identify instances of intellectual property violations, as these infringements are often perpetrated by individuals who cannot be identified.

The advancement of information technology and along with-it media technology has created a new form of economy called media economy. Although this concept is not a new word, however, in recent years and with the expansion of online media as modern information tools, it has gained twice as much importance. The purpose of this study is to examine the economy of digital media firms. The research is of mixed type (qualitative-quantitative). In this research, data collection was done by two methods of library and field. The library method was used to collect information on the background of internal and external studies and the field method was used to collect data from semi-structured interviews until reaching theoretical saturation. The findings of this study showed that four main topics were identified as the role of new media in the country's economy, which are: improving businesses, improving media economy, influencing macroeconomic variables and creating employment. The findings also show that reducing economic inequalities, innovating in occupations and increasing national security are the most important strategies of new media in improving businesses. Based on this, new media can improve media economy by selling educational content, increasing participation in peer-to-peer advertising, increasing the number of audiences and increasing media functions. The findings also showed that new media can influence the economy by economic analysis, improving the economy through national development, increasing people's economic knowledge and improving the economy by creating jobs. And finally, new media can lead to employment in the country by increasing jobs and diversifying income-generating methods. In the end, it can be concluded that media, by using methods such as advertising, content production, in addition to being able to generate income, create conditions for the expansion and prosperity of businesses and thus affect the country's economy. With the expansion of digital media and the elimination of geographical restrictions for businesses, today a very large percentage of small and home-based businesses also use advertising and advertisements in the media, which this potential can lead to economic growth and development in the country, employment, improving national security, entrepreneurship and innovation in occupations with a strong economic management.

In today's world, the revolution in communication technologies and the emergence of social media have positioned these platforms as powerful tools for the development of social connections. In this context, social networking serves as an effective means for personal and professional development, enhancing and creating social capital for both formal and informal institutions and organizations. This study aims to examine the factors and methods of social networking in Iran. Using a review methodology, it identifies and analyzes the factors influencing social networking within Iranian society. The findings indicate that "cultural and social institutions," "social events," "social media," and "influential social individuals" are among the most significant factors affecting the formation and strengthening of grassroots networks in our country. By effectively utilizing these factors, it is possible to not only enhance social communications but also take steps toward reducing cultural and social harms in various regions, thereby significantly increasing the social capital of society.

Public relations are the beating heart of every institution and organization and they carry heavy duties and serious missions in different parts from communication with the media to responding to doubts and criticisms and honoring the clients. According to experts, informing and informing, persuading, encouraging, promoting and promoting, conducting social research and opinion polling and linking it to the resources of the organization and the general public are among the most important tasks of public relations. Public relations are not a job, but love, and as a communication bridge and a mirror of the whole view of any organization, it plays an important role in effective and purposeful communication between people and officials. This job knows neither time nor place, and a public relations officer must be accountable to the person in charge and the organization and most importantly to the people in any situation. In recent years, with the expansion of the virtual space, there have been many changes in the field of information and the duties of public relations, and in this space, sometimes some activists in this field appear as a reporter and produce news ahead of the reporters, take pictures and They. Today, mobile-based social networks are a platform that is both a tool for informing and finding information and can fulfill part of the communication needs of public relations. This is a golden opportunity for public relations to manage their communications and many affairs. Most of the people who use mobile phones use smartphones, and many consider mobile social networks to be an inseparable part of their daily life communications, in this case, is it possible to ignore and ignore this unconditional information portal.