فصلنامه مطالعات فرهنگی و ارتباطات
پیاپی 75 (تابستان 1403)

TV news consists of two dimensions, form and content. Regardless of the content, the form of television news is one of the important elements in attracting audiences. The main question of this research is, what models do Persian language TV channels use to produce and present news to their audience? In this research, the styles of news presentation in "60 Minutes" news section on BBC Farsi and "Ataq Khabar" news section on "Man and You" channel were investigated. The findings show that a model that can be called popular is used in the news section of "Newsroom" of "Man and You TV Network". This platform is based on the aspects of pathos in the rhetoric of the news and tries to influence the emotions of the viewers. "Analytical model" is mainly used in the "Sixty Minutes Program" of the BBC Persian TV channel. which uses news reports and interviews with expert or academic personalities or experts and managers of global organizations and generally well-known and reliable people to develop news. On the other hand, it seems that the newsroom of Man and to network uses a combination of elements of commercial and theatrical performance in its news execution, while the Sixty Accurate program tries to combine different styles (ethical, commercial and theatrical) in order put your work.

In this article we are trying to explore two temporal layers in the concept of revolution in Iran. It’s my contention that simultaneity of the non-simultaneous, as expounded by the German historian Koselleck, made substantial changes in the concept of revolution. In its initial steps, the revolution in Iran was a political revolution which was aimed at establishing political freedom and a new political regime. But as Hannah Arendt has explained in her work “On Revolution”, the social gradually overcame the political. The ideal of the political freedom gave its way to social justice. This transformation and displacement of the semantic content of revolution ultimately changed the horizon of the revolution. A political revolution turned in a social revolution. The goal which seemed attainable at the beginning was sent to a distant future. And the political revolution turned into a permanent revolution. The permanent revolution was there to remain until the attainment of social justice.

The emergence and extinction of social types are considered as indicatives for social changes. The emergence of the new type called “Pro-Mosaddegh Mullahs” (P.M.M) during the 40s and 50s is one such indicative. This type of Shiite Muslim Mullahs could symbolize the efforts of the post-constitutional Iranian society for making a balance between religion and mundane life. Such attempt was made to reach a balance between religiousness and development in the same period in Latin America during the 50s and 60s, leading to the emergence of a new type of Christian theologians known “Liberation Theologians” (L.T). This paper attempts to scrutinize their role in their societies with specific focus on the relationship between religion and social questions. Results would show eight considerable shared points regarding the backgrounds of their formation and their pragmatic agenda: The time span of emergence, presenting a new/counter religious discourse in comparison with previous dominant religious discourse/s, introducing new exegesis and interpretations of the holy books (Quran and Bible), constructing the image of an “Active God” vs. the previous dominant image of “Passive God”, ecumenical approach toward the sects/religions, emphasis on the role of liberating religious “Act” , anti-colonialist approach and finally, anti-dictatorship tendencies. The study also came up with five probable social differences between the two aforementioned types: international scope and activities of L.T, social-oriented activities of L.T, the simultaneous presence of the L.T in the Universities and secular scientific institutions and in the Church, multi-language abilities of L.T, more geographical mobility of the L.T.

In this article, evolution of Iranian painting in the Qajar period from sociological perspective was examined. in the meanwhile, by searching aboat the evolution of Iranian painting during the transition from tradition to modernity and emphasizing the role of two prominent painters of this period, namely Sani-ol-Molk and Kamal-ol-Molk, with using Pierre Bourdieu's sociological theories of art and specifically the theory of social fields and habitus. in order to find appropriate answers to these questions, we search aboat: what is the relationship between the paintings of Sani-ol-Molk and Kamal-ol-Molk in the interaction between their character and the rules and logic of power and the field of artistic production? why, in spite of the joint training (habitus) of Kamal-ol-Molk and Sani-ol-Molk, in the end, Kamal-ol-Molk took a different path from Sani-ol-Molk in the subject and subject? has the emergence of the constitutional movement changed the attitude of the perfectionist and his transition from an "affiliated pole artist" to an "independent pole artist"? for this purpose, we used Bourdieu's formative structuralist method, which follows an integrated approach, and finally, after analyzing it, we came to the conclusion Kamal-ol-Molk, influenced by the constitutional revolution and in response to the social changes that resulted, by passing through the "dependent pole artist" he has become an "independent pole artist" and this fundamental and important development can be considered as the beginning of the formation of an independent painting field in Iran.

Public diplomacy is one of the most important and prominent issues related to political relations and international relations in general, and with the existence of information and communication technologies that span time and space, it has become more important and functional. Emphasizing culture and values, public diplomacy seeks to shape people's identity and mentality, and the Islamic hijab in this context, with its effect on the minds of the audience, leads to an effect on public diplomacy that is not necessarily limited to official channels. What the main question of the research seeks to test is: How does the Islamic hijab strengthen the public diplomacy of the Islamic discourse? And its proposed idea is as follows: the Islamic hijab as a non-verbal symbol strengthens the public diplomacy of the Islamic discourse through non-verbal symbolization and positive imagery against competing discourses. The most important achievement of this research is that the hijab is effective in the way of institutionalizing the cultural values of the Islamic discourse in a non-verbal and visual way, in its symbolic aspect in public diplomacy, therefore, as a non-verbal symbol and a cultural-value component, it is effective in introducing the Islamic discourse because It plays a role in the world by creating a positive image in the minds of different countries and influencing new Muslims and non-Muslims in European countries.

The aim of this study is to identify and present the efficiency indicators of Iranian news agencies (with emphasis on three news agencies; IRNA, ISNA and Vailna). Qualitative research method and using the foundation data theory technique, data collection method; In-depth interview, theoretical sampling method and data analysis method; Coding (open, central, and selective).In this research , has been candacted by interviewing with 12 media managers and professors who are axperts and working in meida industry (with executive experience in news agencies and press) and specialists and with scientific-academic rank in the field; Management, media, media management and communication sciences were interviewed. The following results achieved from the self-made questionnaire.Findings and results showed: four main components; Internal News Agency's Efficiency Criteria, World News Agency's Efficiency Criteria, Internal Factors Affecting Efficiency, External Factors Affecting Efficiency, Challenges (Opportunities and Threats) Agencies Affect Internal News Agency Efficiency .The component and sub-components of the internal efficiency criteria section of the domestic news agency had the highest frequency and the overall results showed: clear strategy and vision, central audience, skilled manpower and use of technology to reach a news agency to the highest level of efficiency. Most respondents.

This article compares the media diplomacy of the Iranian and US foreign ministers during the Vienna Comprehensive Nuclear-Test-Ban Treaty on Twitter. Among social media, Twitter has been able to attract and be used by politicians the most. In this article, we try to use the views of Jürgen Habermas and Manuel Castells in the field of political communication, the topic of diplomacy and the critical discourse analysis method based on Norman Fairclough, the method used by the Iranian and US foreign ministers during the Vienna nuclear deal. Twitter's social media, evaluate and finally compare.The results of this study show that Javad Zarif and John Kerry both produce content on Twitter, but Kerry uses the tools of this space more accurately and more, the literature of these two people on Twitter and their approach to content production are different. Zarif started his tweets with a retweet from the account of Ayatollah Khamenei and John Kerry with a tweet in which the first person pronoun was used.

The purpose of cultural marketing campaigns is to identify and respond to the cultural needs of society. Since no comprehensive study of cultural marketing mechanism has been conducted so far, the present study uses a Grounded theory to develop a cultural marketing model based on the social marketing approach. According to the research findings, cultural marketing has two dimensions: domestic and international. Internally, the goal of cultural marketing is cultural enrichment and responding to the cultural needs of domestic audiences, especially young people. However, the purpose of international cultural marketing is to export the values and principles of Islamic-Iranian culture to other countries. According to experts, using a social marketing approach increases the chance of success of cultural marketing campaigns. To this end, it is suggested that cultural marketing campaigns emphasize, on the one hand, the richness of Islamic-Iranian culture and, on the other hand, the problems of Western society's culture. The success of cultural marketing campaigns requires public engagement, which is possible through social networks. In fact, cultural marketing campaigns should involve government agencies, people, and NGOs. For international cultural marketing campaigns whose main purpose is to spread the values of Islamic-Iranian culture among other nations, it is necessary in addition to cultural programs such as translating Persian literary and artistic works into living languages of the world, to extend cultural tourism, so people from other cultures become more familiar with the culture of Iran.

The purpose of this research is scientometric study of consumption of the cultural good articles.This research is an applied research that done by the descriptive-analytical and scientometric methodology. Statistical population of this research includes 556 articles of consumption of the cultural goods in the Clarivate Analytics database during 1986-2018. Data analysis tool is HisCite, VOSviewer, and Excel software. Findings showed that the publication trend of articles has slight fluctuated in different years and most of the citations are related to old articles and most of the article subjects are in the areas of business, economics, sociology, anthropology, cultural studies, ecology, social sciences, and life sciences. Findings also showed that the United States, England and Canada had the most article production and had the most local and global citations and universities of London, Guelph, Macquarie, Lancaster and Surrey, had the most local and global citations, and journals of consumer research and cultural economics had the most local and global citations, and most articles had published in the high-impact journals (Q1). In addition, the findings showed that generally the citation cooperation of authors, countries and organizations are low, and the network of keywords is also more dispersed. The results showed that local citations to articles and scientific co-operation of the authors' are much lower than global citations of them. Therefore, cultural policy-makers should strengthen academic cooperation at the local and international level and create the incentives to increase scientific collaboration among authors, countries and organizations.

The present research aims to outline the future of internet governance in Iran, emphasizing future web technologies while examining the challenges and opportunities ahead. Using content analysis and Delphi techniques, 37 challenges and 23 cultural drivers have been identified. Additionally, two key uncertainties—"rapid technological changes and the emergence of new technologies" and "changes in power structures and domestic policies"—are considered influential factors in the future of internet governance.Based on this analysis, four potential scenarios for internet governance by 2027 have been outlined, which can serve as a roadmap for addressing future challenges and capitalizing on opportunities in the realm of emerging web technologies. Global Standards Convergence: Iran moves towards more open and transparent governance by adopting international standards and investing in IT infrastructure, leading to increased engagement with the global community and accelerated economic growth.Centralized Control: This scenario involves heightened surveillance and censorship.Limited Interaction: Focusing on the development of domestic technologies and supporting local producers.Disorder and Uncertainty: Characterized by an increasing digital divide and declining public trust in the government.The results indicate that the future of internet governance in Iran relies on various factors, including policymakers' decisions, technological changes, and social transformations. To achieve a desirable future, it is essential for Iran to develop a comprehensive and long-term strategy for internet governance, considering the challenges and opportunities ahead.

The present study was conducted with the aim of examining the image presented of mental disorders and people suffering from these disorders in the last two decades of Iranian cinema.

In this regard, a large number of movies were examined using the Purposive sampling method, and finally 14 movies were selected based on the Inclusion criteria. Then the films were analyzed using the qualitative content analysis method deductive approach.

The results showed that the representation of people suffering from mental disorders in these films is male and limited to the young and upper class of the society. Also, this face is dangerous, unstable, incapable and irresponsible. On the other hand, mental disorders are rarely shown to be treatable in these films. Regarding the family's awareness and support for mental disorders, in 35.71% of the films, the families were aware of the existence of a mental disorder in the person and supported him. But in other films, we saw a negative atmosphere devoid of support and awareness of mental disorder and the person suffering from that disorder, which in many cases made the process of treatment or recovery difficult.

The negative effects of this representation on public culture and finally public mental health were discussed and investigated.

Food as an essential ingredient for human life, has always played an important role in relations between governments. On the other hand, food served as a cultural feed, customs and people's customs. Gastro diplomacy is linked to other nations and culture - through food and drink products, and its role in the scope of public diplomacy efforts in different countries is increasing every day. This article has been done to investigate the hypothesis that introduce food more than before as a soft power and cultural ambassador of Iran. Based on this, research analyzes were performed using a quantitative method and using two types of researcher-made electronic questionnaires that were purposefully provided to two groups (diplomats and tourism and political science specialists). The results showed that, although gastro tourism diplomacy is an area in which diplomatic and financial goals are achieved through the use of food as a national identity brand, its ultimate achievement is to create soft power, establish familiarity and a positive relationship with Local Iranian food. And encourage people to travel to the country's gastro tourism destinations.