نشریه مطالعات مدیریت گردشگری
پیاپی 67 (پاییز 1403)

This research examines the factors affecting the quality standards of accessible sports tourism in three northern provinces of Iran (Mazandaran,Gilan,Golestan).The research has an interpretive approach, exploratory aim, qualitative method and foundational data strategy based on the emergent approach. The studied community of people with scientific and executive positions including specialists and professors in the fields of sports management, tourism, demography, familiar with the subject of research, gerontology; The staff members were in the sports, rehabilitation, and municipality committees, which were selected purposefully and with the snowball technique.The data collection method was a semi-structured interview with 18 experts.The findings showed that the effective factors in order of importance included: economic factors, knowledge and information, cultural-social factors, managerial factors, communication, and environmental factors, among which economic factors were the most important. Therefore, it is necessary for this factor to be noticed by all the trustees and related parties, especially the relevant managers

The present research was conducted with the aim of knowing the motivational factors affecting the demand for literary tourism in Iran by using the theory of push and pull motivational factors, the ranking of the motivational factors affecting the demand for literary tourism, has been discussed.This research is practical in terms of purpose and descriptive-survey in terms of method. The structural equation modeling method was used to analyze the data. The main tool for data collection was a questionnaire. The questionnaire was distributed among the domestic and foreign literary tourists, using non-probability random sampling.The results of the surveys showed that the driving factors, the highest average is related to psychological factors. Among the tensile factors, the highest average is associated to intangible factors. In general, psychological factors have the highest average and search factors, intangible factors, tangible factors, physical factors and social interactions have the next ranks respectively.

This research was conducted to identify the effect of color on the development of virtual tourism based on the AIDA model in Yazd city. The statistical population includes experts and professionals in the tourism industry of Yazd, 8 of whom were selected using the snowball sampling method. Semi-structured interviews were used to collect data. Thematic analysis was used to analyze the data. In the first stage of the AIDA model, the main themes identified for attracting attention were purposeful coloring, design tailored to the target audience, creating attractiveness with coloring, raising awareness and distinctiveness. In the second stage, the main themes for creating interest were establishing a connection through coloring, consistency, relevance, and highlighting the advantages and quality of virtual tourism. In the third stage, the main themes for creating excitement and desire were maintaining interest, increasing the desire to visit the destination, encouraging physical visits to the destination,

This research is a part of qualitative and quantitative research in terms of practical purpose and terms of method. The analyses of the bibliometric section are related to the qualitative section and the neural network analyses are related to the quantitative section. The method of systematic bibliometric review was carried out with VOSviewer software and R programming language. Three main clusters were identified in the vocabulary co-occurrence analysis section, which include: (1) innovation in event tourism attractions (2) mental engagement towards event tourism destination attachment (3) event tourism experiences in social media. In the quantitative section, following the results of the TCM-ADO framework, neural network analyses were performed on the clusters to predict event tourism revisit intention. The results indicate that the variables of social media, experience, and tourist attractions, satisfaction, loyalty, attitudes, mental involvement and dependence on the place effect revisiting.

Rural participation and development is one of the most important concepts that have been discussed and investigated since a long time ago. The development of sustainable employment is focused on economic growth and sustainable rural development, which in connection with rural tourism can be fruitful in the direction of sustainable rural development. The purpose of the current research is to investigate the role of participation and rural development in rural tourism and the development of sustainable employment with the application of the rural multifunctionality index, which examines the issue using a mixed method.

This research, in terms of purpose is applid, and the research method used in it is a mixed that in the first phase, using the qualitative method of the expert panel, the opinions and consensus of the experts were collected and analyzed in order to extract the .....

This study was conducted on the Minab-Tiab Wetland in Hormozgan province to evaluate the impacts of nature tourism on different components of the wetland. The study used a modified RIAM method and sustainable development model to evaluate four environments of the wetland, including physicochemical, biological-ecological, sociological-cultural, and economic-operational components. The results showed that nature tourism would have a slight negative impact on the physicochemical environment and a moderate negative impact on the biological-ecological environment. On the other hand, it would have a major positive impact on the sociological-cultural and economic-operational environments. However, the study also revealed that the physicochemical and biological-ecological environments were not very stable, while the sociological-cultural and economic-operational environments were highly stable. In Minab-Tiab Wetland, nature tourism is associated with positive effects on the sociological-cultural and economic-operational components of the environment, but it can also have a negative impact on environmental sustainability.

Recently, in the field of destination management in tourism, there is a growing trend towards encouraging individuals to engage in environmentally supportive behaviors. In this study, the dimensions of visitors' environmental engagement (affection, activation, and cognitive processing) are considered as mediating roles in the relationship between perceived environmental quality and pro-environmental behavior, forming a model. Additionally, the moderating role of visitor type (sport and non-sport) in these relationships has examined. The research population consisted of visitors to a nature-based public park in Sari, Mazandaran Province. Data from 394 questionnaires were analyzed using structural equation modeling. The results confirm the mediating role of cognitive processing (t=3.55, β=0.107) and disconfirm the mediating roles of affection (t=1.03, β=0.048) and activation (t=0.006, β=0). It has also been identified that there is no significant difference between sport and non-sport visitors in the relationship between perceived environmental quality and pro-environmental behavior due to environmental engagement dimensions.