فصلنامه علوم مدیریت ایران
پیاپی 74 (تابستان 1403)

The present study aimed to develop professional ethics in the public sector in state organizations involved in public sector services, especially the municipality, using mixed methodology by theme analysis and structural equation modeling. In this study, "absorption and acceptance of professional ethics," "problem solving experience in professional ethics," and "professional ethics policy-making" were the components of the conceptual research model describing the development of professional ethics in the public sector. To reach the research objectives, 312 questionnaires were distributed, and the research sample encompassed 300 academic experts, professionals of state organizations involved in public sector services, especially the municipality, and professors and students in the fields of educational sciences, public administration, and educational management, who were selected using non-random purposive (judgment) sampling and snowball sampling methods.professional ethics" includes items such as: the content of ethical stories; The theme of moral values; The content of the religious rules of ethics; The theme of moral culture; And the variable "Problem Solving Experience in Professional Ethics" includes items such as: the content of defining and determining the ethical problem; The theme of identifying and selecting ethical problem-solving options; The theme of implementing ethical problem solving options.According to the research results, the model of professional ethics development in the public sector consists of the following variables: (1) "Professional ethics policy-making" (2) "absorption and acceptance of professional ethics," (3) "problem solving experience in professional ethics"

One of the most famous marketing concepts that has been researched during the last decade is brand equity. Customers value their popular brands and marketers seek to strengthen this concept in different stages of brand positioning. On the other hand, as a result of the improvement of people's living standards, the demand for air travel increases day by day.   Also, the competition between airlines has increased significantly compared to the past. Therefore, identifying the factors related to the  traveller’s loyalty ,their expectations of the factors and classifying their demands can be of great help in keeping and creating loyalty among them. In this research, relations of two important marketing factors on the dimensions of brand equity in Iran Airtour Airline company has been tested. We used correlation method in order to confirm factor analysis.   After confirming the fit indices of the model, we tested the relations of two factors of Iran Airtour advertising and air travelers' experiences . The results showed that these two factors had relations with the dimensions of brand equity, and this relation was positive and in the same direction. The greatest relations of advertising is with awareness, brand  association, loyalty and quality as well. The customer's experience of the Iran Airtour brand has the greatest relations with awareness, loyalty, brand association and perceived quality of the Iran Airtour brand, respectively.

Nowadays, organizations are facing a transitioning economy and uncertain environment. To survive and flourish in this turbulent environment, they are forced to cope with its challenges. Therefore, it is necessary for all business organizations to change their strategies on time and continuously; that is the main issue of strategic control. In fact, strategic control is an important part of the strategic management process to ensure the appropriate path of strategies and effective management of the organization, which unfortunately is often not addressed as required. There are many theoretical and practical researches in this field; but considering the extent and dispersion of these researches, the need for developing a comprehensive and up-to-date theoretical framework in this field is felt. Therefore, using the method of systematic literature review, for identifying research questions, inclusion and exclusion criteria, searching related keywords , extracting and combining data, we summarized the results of 150  studies in the field of strategic control and presented them in one pattern. Based on the developed pattern, strategic control dimensions (according to Simon’s framework) and strategic control components (including political, cultural, environmental compliance predictive, scenario-based control, and organizational learning as components of interactive control system; formal extra-organizational and intra-organizational controls as components of diagnostic control system; insight and value control as a component of belief system; limiting controls and organizational structure as components of boundary system) are identified, then potential future research opportunities as well as gaps in this field are identified, suggested, and discussed.

The research aims to review published research on the HR Scorecard in the public sector. The research method was descriptive and applied, and the statistical population of all the articles published in popular databases such as Scopus, Web of Science, Springer, Wiley, Emerald, and 10 other databases in 2001-2023 was 186 studies. The title, abstract, and keywords of all 186 articles were reviewed and categorized with the guidance of experts  in different subject areas. In the next step, the co-occurrence matrix of the words was extracted and prepared in Excel software. Finally, the data was collected using V.O.S Weaver software was analyzed. since the number of articles remaining after monitoring was 16; A domain review method was chosen for analysis. In the continuation of the domain review, an HR Scorecard in the public sector was carried out in connection with research. The results of the research showed that the current main problem is the neglected attitude toward the HR Scorecard or the strategic human resources evaluation system not only in Iran but also in many parts of the world so the number of research related to the research topic is minimal and those which are related to the topic of the research, have suffered deviations in the meaning and concept of HR Scorecard. The presentation of the co-occurrence network of research words makes the researchers more aware of the status of the research the relationship between them and information about thematic gaps. Also, reviewing a domain can help researchers understand the general view of the scientific framework of this field and choose the hot and important topics.

Using network data envelopment analysis (NDEA) models to assess the efficiency of Decision Making Units (DMUs) is a widely accepted method in academic research. An ongoing challenge in this field involves the computation and implementation of enhancement solutions within homogeneous clusters utilizing Machine Learning techniques. The primary aim of this paper is to identify the optimal clustering algorithm for a two-stage sustainable supply chain within the petrochemical industry in Iran. Subsequently, the application of NDEA within each cluster aims to ascertain efficiency levels and devise improvement strategies to facilitate a more targeted development approach for inefficient units. This paper investigates the best clustering algorithms in the area of Machine Learning by using quality measurement indicators and using Network Data Envelopment Analysis (NDEA) for measuring the efficiency of DMUs with sustainability approach. Upon examination, it has been determined that the Deep Embedded Clustering algorithm yields the most favorable results when applied to the data set. Furthermore, the comparison of the clustering result with the standard NDEA model has demonstrated the utility of clustering and comparing units in homogeneous categories for the purpose of efficiency calculation and determining the distance to the efficient frontier. This article, showed that how to find the best algorithm for two-stage supply chain clustering. Also, by comparing the effect of clustering on measuring the distance of inefficient units to the efficiency frontier, it was shown that clustering of units can play a significant role in planning to reach a practical development plan in each cluster.

Sadly, the industrial age has caused a lot of damages to the societies and the planet during the last one hundred years. But, now by intering in the digital age, and according to many thinkers, the positive developments of the digital age may be the last chance to preserve and survive the earth in line with the goals of sustainable development. On the other hand, the issue of organizational sustainability in the age of digital transformation has been increasingly noticed by statesmen, producers and consumers. Changes in the social and environmental fields have led organizations to conclude that for long-term survival or to achieve sustainability in the economic field, they need to pay more attention to sustainability in the environmental and social fields. In addition to this challenge, for long-term survival, organizations need to understand and be aware of the changes in digital technologies and capture and seize their opportunities for advancement with the aim of configuration and transformation in their business. The leading research is related to the identification of factors affecting organizational sustainability in the age of digital transformation, which was initially used with the help of a systematic review method of reliable international sources. Based on the keywords "Digital Sustainability & Organization", "Digital Sustainability & Business" and "Digital Sustainability & Automotive Industry", 448 valid articles were identified from three reliable databases, Science Direct, Scopus and Web of Science. After removing duplicates and through three stages of screening based on title, abstract and content, finally 38 articles from reputable journals with Q1 rank were selected as the final articles and after their detailed and deeper examination, the factors affecting organizational sustainability were identified and in the second stage was prioritized using the quantitative method of interpretive structure modeling with the help of 12 experts in the automotive industry. The findings of the research show that 1- communication and commitment to the requirements of the 17 UN Sustainable Development Goals at the national level as the most basic layer based on the framework of this research, and then and in the next layers respectively 2- ESG management, digital transformation and leadership (sustainable/digital) 3- dynamic capabilities (sustainable/digital/governance) 4- strategy, culture and human resources (sustainable/digital) 5- supply chain management (sustainable/digital) and finally 6- sustainable business model innovation Digital influence organizational sustainability in the digital era.