فصلنامه پژوهش های ارتباطی
پیاپی 118 (تابستان 1403)

The diverse and changing nature of audiences affected by cultural geography as well as developments in the media field has made audience research a serious necessity for media owners and media product producers. This issue is more complicated and important for the media related to places of pilgrimage such as the Holy Shrine of Razavi and pilgrim audiences. Imam Reza satellite TV channel is among the newest media of Astan Quds Razavi, which was recently launched. Knowing the interests and needs of the pilgrim audience - especially Arabic speaking pilgrims who are a significant part of the target audience of this channel - has an important role in the direction and quality of its productions. In this research, using the survey method and the questionnaire tool, the statistical population of non-Iranian Arabic-speaking pilgrims present at Motahar Razavi Shrine has been studied. The findings of the research show that 22.6 percent of those surveyed were the audience of this channel. Regarding the needs and expectations of the Imam Reza satellite channel, among the various formats, "broadcasting religious lectures" and in terms of topic and content, "answers to religious doubts" are the most frequent among the needs of non-Iranian Arabic-speaking pilgrims. In general, the most important problem of religious channel is the lack of variety of formats, which is also worth noting in the case of Imam Reza satellite channel.

Although the corona crisis was apparently only medical in nature and related to the health system, it was actually a multidimensional phenomenon whose effects and consequences can be traced in various fields, including media and news reporting. This research was conducted with the aim of identifying the role of Corona in the evolution of news and technological activities in Iranian news organizations in the future. To achieve this goal, a qualitative method was used in two parts, including conducting a semi-structured interview and also studying the role of employees in Iranian news organizations in the post-corona era. The statistical population consists of media managers and communication professors. The findings of the research show that the increase in the speed of content production, the tendency of the audience to use capsule information, the death of official media due to the development of social network platforms, the phenomenon of influencers and their news authority, the use of artificial intelligence, and the use of the Internet of things, and augmented reality, reduction of print media, reduction of face-to-face communication content, increase of superficial content and expansion of podcasts, widespread use of new technologies in the field of news, widespread access to people's information and its analysis and processing facilities, information compression, turning each person into a separate source of information, transforming business models from traditional to digital, and producing and publishing high-scale content as the most important developments in the content produced by news organizations, especially from a technological perspective in the future are considered.

Given the increasing importance and development of cognitive science and its impact and application in various disciplines, especially in the field of communication, this study was conducted to identify persuasive components based on cognitive science using the meta synthesis method. Among the 1425 articles, articles whose title was not related to research was eliminated, and the rest of the articles were evaluated by stricter criteria and then the content was evaluated. Works that did not meet the aim of the research were abandoned. Quantitative and qualitative analyzes were based on data extracted from remaining articles (111 articles). The findings showed that the main components of "attention, decision making, reasoning, emotions, and control" are the cognitive components of persuasion. These components indicate the importance of designing persuasive messages according to cognitive principles. The validity of this study has been confirmed by citing scientific sources and the use of valid data, and through experts’ reviewing, with the Kappa rate of 0.695, the reliability has also been confirmed. This study could deepen our understanding of the interaction and relationship between persuasion and cognitive processes and the foundation for the development of persuasive strategies based on scientific data, given its importance in various areas, including engineering and message construction, in the future.

Special identity of teenagers, such as the way of dressing and makeup, which is contrary to the official training of the government, parents, education and broadcasting, has focused attention on the media consumption of teenagers. This kind of media consumption has taken a lot of opportunities from teenagers and at the same time as a source of identity formation, sometimes it is not compatible with other sources of identity formation in the society. Today, teenagers use the internet, serial content and music different from the values ​​and formal education of the society. The current research was conducted using grounded theory method, with a practical approach, and with the aim of identifying the role of consumption of cultural products of East Asian media (K-pop, K-drama, and Anime) on the identity of teenagers. 21 teenage girls aged 12 to 18 who are fans of K-pop, K-drama and anime were selected and interviewed through the snowball method (until reaching theoretical saturation). The categories obtained through coding are: two causal categories, two contextual categories, three intervening categories, six strategic categories, and six consequences categories. Based on the obtained categories, the consumption of these products is effective on various dimensions of identity: national, social, religious, political, and sexual. The analysis of the results showed that new combined identities are formed for the consumers of these products. Empowering teenagers, parents and officials in media literacy are important.

Excessive use of virtual social networks has led to addiction and harms among some users. This article was conducted with the aim of identifying the social challenges of excessive use of virtual social networks among secondary school students in POLDAKHTAR city. This research was carried out with a qualitative approach, and the selection of samples was carried out in a purposeful way and up to the point of saturation, due to its exploratory nature, with the number of 19 people. selected samples were interviewed by a semi-structured questions. The collected data were thematically coded and analyzed. After coding and data analysis, 168 open codes, 9 themes of sector cohesion, and 47 sub-themes were extracted. The findings of the research showed that the social challenges of extreme use of virtual social networks among students are: moving away from social roles; reduction of family-relative interactions; neglecting education; marriage crisis; generation and normative gap; the stigma of abandonment; Skeptical self-concept; Dual social identity and the emergence of high-risk sexual behaviors. The results of the research showed that it is necessary to create suitable platforms for family partnership and strengthen the position of reference groups (parents, school, trusted relatives), to provide the conditions for the reintegration of teenagers in order to reduce their dependence while using these networks properly.

Media and social networks have surrounded our lives and the world around us and have led to the transition from traditional patterns, kinship, local norms and values ​​to modern values ​​and new norms that have also undergone fundamental changes in cultural identity. Iranian society has accepted changes in cultural identity at the same time as social transition and socialization with the emergence of media and its consumption. The main goal of the research (with a historical-experimental review of secondary data) was to study the role of media and social networks on the changes in cultural identity of Iranians. The research method is quantitative meta-analysis and systematic review based on the sources and scientific documents published from Noormagz, Magiran, and Irandoc in the period of 1379-1403. 52 documents were selected by non-probability sampling method (purposive and available) From the statistical population of 98 studies, following the screening steps and inclusion criteria (survey and quantitative, having a sample size and Pearson and Spearman correlation coefficient, significance level and scientific validity), and entered into CMA2 software. Cohen's d and Fisher's f tests were used. The effect size coefficient of Cohen and Fisher showed that the media and social networks had a significant (inverse) effect on the cultural identity of Iranians and can predict 51 percent of it. Also, media and social networks influence family values ​​and norms (10 percent), belonging to national norms (21 percent), belonging to ethnic norms (13 percent), norms of Hijab (16 percent), and religious beliefs and rituals (27 percent). It also had an inverse and negative effect, and has a significant and direct (positive) effect on the variables of ostentatious consumption (33 percent), subcultural identity (48 percent) and modern cultural values ​​(19 percent).