فصلنامه رسانه
سال سی و پنجم شماره 3 (پیاپی 136، پاییز 1403)

 By choosing the topic ‘Histrionic Activism of Iranian Social Network Users, the researchers sought to psychologically analyze the activism of these users. Accordingly, they chose the Tehran Rich Kids Instagram page as their case study, which is among the interdisciplinary studies in the fields of psychology and communication. The Tehran Rich Kids page often displays images of carefree life, and many followers of this page show different reactions to these posts. In this study, an attempt was made to explain histrionic behavior and its shaping factors within the conceptual framework of the research. The research method is also the content analysis of Wolcott and with purposeful non-probability sampling that has analyzed the comments in the published posts. Finally, by analyzing the comments published under 70 posts of this page, six categories were extracted, described and analyzed, which indicated the histrionic activism of the users. The results of the research indicate that some audiences or users have engaged in histrionic activism in cyberspace based on defense mechanisms such as suggestibility, omnipotence, activism, displacement, evasion and deviation, and suppression. By categorizing the comments of the users of the Rich Kids page, six categories of histrionic activism were identified; including humiliation of others, humiliation of oneself, accusations of corruption, examination of external features, sexual insults, and gendered views.

In this research, with the aim of increasing knowledge about how the cultural components of the nation brand of Islamic Republic of Iran are represented on Instagram, 75 sample posts (with purposeful sampling) from five selected pages in a certain period of time, using the qualitative content analysis method has been analyzed based on 13 summarized components. According to the findings of this research, the "places and buildings" component is ‎the most prominent and main cultural component represented in the nation brand ‎of Iran. Also, the components of "popular culture", "cultural lifestyle" and "natural ‎scenery and beauty" are other significant components in this regard. Moreover, ‎the characteristics represented from the cultural dimension of the nation brand of ‎Iran show that Iran is country with a rich historical, artistic, cultural and natural ‎heritage and has beautiful architectural works and natural landscapes. Also, ‎Iranians are kind, friendly and hospitable people, and in general, Iran is a very ‎attractive and enjoyable destination for tourists. Generally, the mentioned ‎components are represented on Instagram in an attractive and pleasant way for ‎the international audience. However, considering the diverse and numerous ‎cultural capacities of Iran, this represented image is incomplete. So that many ‎components, elements and characteristics of the cultural dimension of the nation ‎brand of Iran remain unknown to the international audience on Instagram.‎

Today, in many countries, media literacy has received the attention of scholars and the public, and many variables can affect media literacy. The present study was conducted with the aim of analyzing the role of mindfulness on media literacy with the mediating role of communication styles. This study was conducted with a descriptive type and a survey method in terms of its applied purpose. The statistical sample of this study is 325 students of Shahid Beheshti University. In order to analyze the data, the partial least squares method and Smart PLS-2 software were used. Convergent validity was used to measure validity, and Cronbach's alpha was used to fit reliability, and its coefficient for all research constructs is greater than 0.7. The results obtained indicate that mindfulness has a positive and significant effect on the media literacy of Shahid Beheshti University students. Also, the positive and significant effect of mindfulness on communication styles was confirmed. On the other hand, communication styles also have a positive and significant effect on media literacy. Finally, the results of this study showed that communication styles do not play a mediating role in the relationship between mindfulness and media literacy.

The aim of this research was to investigate the role of smartphones as a technological factor in the construction of the Iranian users' life networked. The dominant methodology was qualitative and the approach was grounded theory with a systematic approach by Strauss and Corbin. The target population consisted of active media professionals and academic centers who were selected for semi-structured in-depth interviews using theoretical and purposeful sampling, and the sampling process continued until data saturation was achieved. The data obtained were analyzed through open, axial, and selective coding, and the results were presented in the form of 19 main themes and 1 core theme along with a storyline, paradigm model, and theoretical framework sketch. The results indicated that "instrumental life networked" is constructed following a set of conditions such as access to and production of useful content, dominance of smart tools, necessity of users' smartness, maximum audience engagement, tool-oriented information/communication, along with a set of contextual and intervention conditions. This constructed network carries strategies such as media multitasking, communication multiplicity, smart political/social action, and social media loyalty, leading to consequences such as women's convergence in the media, diversity of voices and contents in the media, rational rethinking in the market, smart culture and society.

The media play a decisive role in the type and manner of guiding activism on social issues. The relationship between the university and students with numerous and diverse social media has the greatest impact on guiding their thoughts and ideas, especially in the occurrence of socio-political issues. This study, using a descriptive-explanatory research method and with an applied objective in line with the comparative approach, has investigated the role of social media in monitoring and guiding the thoughts of students at Farhangian Missionary University in relation to the events of October 1401. The data collection method was field-based in the form of a questionnaire from students on campuses in the provinces of the 4th geographical pole (Zanjan, East and West Azerbaijan, Ardabil, Gilan, Qazvin). Data were collected based on the three main components of media sources, media performance, and media feedback, and analyzed using the radar focus model and the Scheffe-based post hoc model. The results show that the media activism of students in Pole 4 of Farhangian University is close to average with a mean difference of 0.12 and a variance of 0.25 (in the positive direction), and despite the geographical distance, students in the provinces under study do not have a significant difference in media activism with an F value of 0.204 and a significance level of 0.922, and do not have a strong difference in attitude. Despite the average media activism of students and the lack of a significant difference between the provinces under study, considering the mission-oriented structure of Farhangian University (training teachers for current and future generations), media activism in this university requires the implementation of promotion policies.  .

One of the most important functions of cultural criminology is to focus on media representation of crime and media criminalization. However, media representation, just as it affects the occurrence of crime and, through encoding specific messages in various media, tries to advance the goals of moral employers in society to exploit citizens' moral fear of criminalization, has the same ability to influence the fair trial process to the same extent and in the same way; in such a way that after committing some crimes, in order to convince the moral employers of society, they try to convict the defendants before the completion of the proceedings in the judicial authorities. The intensity and extent of imposition of this representation in the criminal trial process depends on the degree of tendency and dependence of these media to moral employers in society. In this article, through content analysis of the case of the murder of Atena Aslani in the media, both written and visual, an attempt has been made to examine the impact of media representation on the principles of fair trial. The result of this research is that its media representation, due to being influenced by criminal populism and on the other hand the role of those in power before issuing a final verdict, the media conviction of the accused in the case occurred in the form of media symbolism, and therefore the trial in this case was violated due to the violation of principles such as innocence and trial within a reasonable time.

With the expansion of social networks, and especially Instagram, the activity of child influencers has grown significantly in recent years. Social network users refer to these children as "Instagram working kids’ who have become a source of income for their families. Therefore, the aim of the present study is to examine the representation of the virtual life of kid influencer on Instagram. In this regard, the child's daily activities, how the mother advertises, identifies and brands, and their interactions with followers have been examined. This research is of an applied type and, considering the main goal, was conducted as a qualitative content analysis using the netnographic method. Therefore, Instagram was considered a research field and through viewing and reading articles, seeing published images, photos and videos, 20 pages of child influencers and six pages of parents influencers were examined over a six-month period. The research findings show that on kids influencers pages, the virtual life of child influencers is focused on four main axes: attracting followers, creating the role of parents, virtual identification and advertising and earning money, and on child influencer parents' pages, two categories stand out: representing a happy family in cyberspace and communicating with followers. Kid influencers are advertising and attracting followers while sleeping, playing, traveling, having fun, acquiring basic developmental skills, etc., and they can be referred to as a category of exploitation in the moment. It can also be said that the goal of all activities of kid influencers pages is ultimately to gain advertising and financial profit..

The present study was conducted with the aim of identifying the application style of the national media (TV) by the elderly in Isfahan. Compared to other provinces, Isfahan is one of the six provinces with a higher share of the elderly population and identifying the desires, needs, and interests of the elderly in relation to national media is essential. This study was conducted to identify the thoughts, tendencies, interests, and content and time preferences, needs, and expectations regarding the provincial TV network using a semi-structured interview technique in the statistical population of elderly residents of Isfahan during the years 2010-2011.The results of the study showed that the Isfahan network has a diverse range of elderly audiences: selective, ceremonial, utilitarian, observer, participatory and non-participatory, involved and non-involved, analytical and resistant. These audiences watch television with various goals, including increasing information, learning skills, having fun, escaping from life's problems, and filling their free time. The results of the study indicate that films, various types of competitions, TV series, news, and lectures in the serious program group are of interest to the elderly audience. Also, informing the elderly news of the province, helping to improve the lifestyle, helping to strengthen the spirit, and improving the culture of behavior with the elderly are among the expectations of the Isfahan elderly audience from the provincial network.