فصلنامه علوم مدیریت ایران
پیاپی 75 (پاییز 1403)

The aim of this research is to identify the effective factors on organizational leadership branding with the approach of employee experience management, which led to the design of a model in Iran's automotive research and development centers. This research was done in terms of purpose, application, discovery and qualitative- quantitative method. In order to collect the necessary information in this research, the library method and interviews with experts (qualitative part) were used, and to determine the cause and effect relationships using Dematel method, a questionnaire was used (quantitative part).The analysis of research findings shows that Through identifying the expectations of stakeholders, creating an effective dialogue with customers, and providing performance results at the same time as adhering to social responsibilities and promoting organizational resilience, it is possible to meet the expectations of stakeholders, which the combination of these three factors That is, the existence of competent managers, good experience of employees and appropriate response to stakeholders' expectations can facilitate the leadership brand of an organization. The results of the quantitative part show that the deployment system of managers' development has a one-way relationship with the management of employees' experience and responding to the expectations of stakeholders, while these two themes have a two-way and stronger relationship with each other.

Nowadays, the organizations’, especially banks’ interaction with customers has changed significantly as customer relationship management (CRM). The current research explains a model for customer relationship with a Fuzzy-Bayesian recommender approach. It is an applied and exploratory research, which has reviewed the information of 98,604 customers. It has used 3 approaches of data mining, fuzzy, non-linear Bayesian averaging. The information of 22 indicators of customers was inputted into non-linear Bayesian models (BMA, TVP-DMA and TVP-DMS). The BMA model, regarding its error rate, had the highest accuracy. As the results show, account balance, total balance of deposits, total balance of current facilities and volume of financial transactions were the research’s non-fragile variables. C-MEANS approach is more accurate than K-MEANS. The C-MEANS approach could identify 16 clusters and analyze the characteristics of each of 16 clusters. Thus, most of the variables have a positive and significant effect on the status of each cluster.

One of the topics that is very important from the point of view of managers today is customer loyalty. A loyal customer, in addition to repeatedly referring to his favorite organization to buy products or use services, as a double factor in promoting the organization's products and services, through recommendations and orders to relatives, friends, or others. People play an important role in increasing profitability and improving the organization's image in the minds of potential customers. In this research, the impact of brand experience on the growth and learning of the organization has been investigated with the mediating role of brand excellence in online shopping at Ruban's online store. The current research is applied in terms of purpose and descriptive-survey in terms of method. The number of samples is 217 people from all the staff of Ruban online store in Tehran, who were selected by simple random method and based on Cochran's formula, and the influence between hypotheses was investigated using Klumrov Smirinov's test, factor analysis, Liesrel's structural equations, and Sobel's test. The research results show that according to the table of non-standard coefficients, it can be said that all hypotheses are confirmed at the 99% confidence level and the effect of brand experience on the growth and learning of the organization with the mediating role of brand excellence in online shopping in the internet store. The ribbon was approved.

The main problem in the steel industry and value chain management is identifying and modeling fluctuations in this market. Considering the vertical chain in this industry and the interaction between players, we will use game theory to model the optimal price. On the other hand, considering that to achieve equilibrium, player interaction, and game repetition are needed, deep learning models were used to repeat the game. The research method is quantitative, descriptive in terms of philosophy, positivism, in terms of nature, and applied in terms of results. The data collection method is the library. The research period is seasonal data from 2011 to 2020 and the software used is MATLAB software. This research presents a hybrid model based on deep learning networks and game theory to help steel industry activists determine the optimal price level and production. To predict the price of steel, CNN, LST, and RNN algorithms were used in deep mode. The results show the fact that by moving from the Cornot game to the Stackelberg game and from the Stackelberg game to the collusion game in the supply chain, it increases the price and production in the steel industry. The exclusivity of the steel market in Iran assures the producers that the price will not decrease with the increase in supply.

Due to the growth of technology in today's world, there are many new solutions that can improve the quality of humans. Virtual reality to create immersive experiences that enable tourists to see spiritual sites and participate in spiritual ceremonies from anywhere in the world. The current research was conducted with the aim of identifying new solutions to improve the marketing of spiritual tourism based on technological developments (case study: Iran). Descriptive research is a survey. The statistical sample of the research includes 5 experts of tourism management professors who were selected and interviewed in a non-random and purposeful manner and 15 desired factors were obtained. Then, in order to draw the research model, the opinions of 37 tourism marketing experts were used. Data and scenarios were analyzed using fuzzy cognitive mapping technique and the research model was designed using social network analysis. In this regard, several factors are involved, among which the factors of providing online reservation services and electronic payment systems, the use of virtual and augmented reality technologies to improve the experience of tourists, and the creation of spiritual and educational websites to attract tourists were the most important respectively; Because they were more central.

Due to the fact that organizations have a key role and task in advancing society's goals, today more than ever, they need an atmosphere that provides the necessary platform for sharing knowledge, creativity and innovation of employees. This research was conducted with the aim of investigating the effect of social-emotional competence training on knowledge sharing and organizational citizenship behavior of employees of Melli Bank branches in Zahedan. The research method was semi-experimental with a pre-test-post-test design with a control group. The statistical population of the research was all the employees of National Bank branches in Zahedan in the first half of 2023. 30 people were selected by available sampling method and they were randomly divided into two groups of 15 people, test and control. The research tools were Dixon's knowledge sharing (2000) and Lee and Allen's (2000) organizational citizenship behavior questionnaires. The experimental group received the social-emotional competence program in 10 sessions of 60 minutes, but the control group did not receive training until the end of the study. The research data was analyzed by univariate analysis of variance and using SPSS version 24 statistical software. The findings showed that social-emotional competence training is effective on knowledge sharing and organizational citizenship behavior of Melli Bank branches in Zahedan (p<0.05). Therefore, as a general conclusion, it should be said that social-emotional competence training by changing human attitudes, values and behavior and improving the level of self-esteem and social interactions leads to an increase in knowledge sharing and organizational citizenship behavior among the employees of Melli Bank branches in Zahedan.