فصلنامه پژوهش های ارتباطی
پیاپی 52 (زمستان 1386)

This article discusses the changes a family undergoes in a TV series as well as the way these changes are presented in the series. It also uses the studies carried out between 1990 and 2002 on this field to clarify these changes.The research findings determine some of these changes in presenting family in TV series. For example; raising the level of education, type of job, more attention to social problems on part of families, more similarities in men and women stereotypes. Men show more sympathy to others than before. However, Women are often presented as aggressive. Regarding the division of family roles, Some changes are observable but still traditional relationship rule over family and even there are some traditional conceptions which are ruled out in the present society.

The present article is based on a study which deals with elements constructing the identity of women in different society. It looks at media as a means for conveying or underlying the views common in the society on women. The author, first, defines "identity" an its relation with gender, then he discusses the process in which female identity is constructed in different societies and he, finally, mentions the basic element forming the identity of women.

The present article is based on a study which examines the way marriage and divorce are presented in the Iraninan TV series. In This research some cases from among the series showed from channel 1, 2, 3, and 5 in the first 9 months of the Iranian year 1384 were selected. The samples contained at least one of the two phenomena, either marriage or divorce. The series selected are as follows: "The Assignment of Love" and "The Small Farm" from channel one; "He Was an Angel", "Cocoon of Flight", and "Until the Sunset" from channel two; "The Accused Fled", "One Night … "', and "Reihaneh" from channel 3; "For the Last Time" and "Heart" from channel 5.The series were studied by the method of Content Analysis. Of the interesting results of the research is the fact that about half of the marriages in these cases were only to make the series appealing for the audience.

The present article, based on a research carried out in IRIB Research Center, aims to investigate how and to what extent the most watched Iranian TV series in the second half of the year 2006 address life styles in society.The research finding show that the most watched TV Series have reflected the life style of the affluent class of the society more than that of the middle or low classes.

Representation of women in commercials and the role of gender in advertisements are perhaps two of the most important and interesting subjects of communications studies which are often a sub-category of sociology of advertisement. The bulk of foreign and domestic studies conducted in this regard address different approaches to representation of gender in advertisements. However, there are only two subjects (particularly regarding women) in these studies that researchers in sociology and communications sciences have focused on:"Treating women as tools in form of immoral images" and "representation of women in traditional roles and repeating gender clichés with a special focus on men and women's differences. "The present article deals with the latter, i.e., representing women in advertisements while adopting traditional roles and gender clichés.

This article is based on the author's MA. thesis which was carried out in 2007 under the supervision of Dr. Hormozizadeh in IRIB College.The article raises the question whether there is a harmony between TV, family and school in conveying social values and norms to Tehran's high school students, and, if any, to what extent this goal is achieved. To this aim, the TV series Nargas as a sample of TV programs, father and mother as the family representatives and teachers as the school representatives were selected.

The present article is an attempt to show the different impacts of TV on children. The article, first, addresses the positive effects of TV on children, including: Children's mental growth and their IQ. Then, it studies the negative effects of it, including: Illness, violence, eyesight weakness, and decreasing children's creativity. The article, finally, suggests some approaches for raising children's mental growth.

The present article first reviews the trend of population growth in Iran then explains the population control policies designed by the United State's security apparatus and implemented by the country's governmental and non-governmental organizations throughout the world. Finally, it addresses the role of media in spreading and localizing these policies.