نشریه دانش شناسی
پیاپی 6 (پاییز 1388)

The present research deals with the feasibility study of information marketing programs in National Library and proposing a model. The society under research includes directors, organization and administrative system of National Library of the Islamic Republic of Iran. Descriptive, survey and case study methods have been used in the present project, and for this purpose, the findings have been designed and provided in an information marketing model. A questionnaire has been designed and distributed among 23 mangers of National Library, and ultimately 21 questionnaires have been analyzed. Descriptive statistics and non-parametric chi-square test have been used to analyze data. The findings indicate that the rate of directors’ familiarity with the concept of information marketing in National Library is high (%57.1). For the directors’ viewpoint on necessity of information marketing in National Library, the findings show that most (%85/7) responsive agree on the necessity of information marketing in National Library. In other section, the components of seven elements of mixture marketing in National Library have been collected according to checklist, and necessary information has been extracted with a view to the questions. The findings indicate that out of 127 cases connected with elements of mixed marketing, 108 cases, i.e. %85, are available in National Library, and such library took initial steps towards the execution of information marketing, and administrative system in connection with that section has been established. However, despite of the above facts, the findings also indicate that there is no coherent order as marketing mixture form among mentioned elements. The obtained results confirm the research hypothesis: “It is possible to implement information marketing in National Library”. Finally, in addition to providing practical suggestions, a proposed model has been designed and provided to establish and develop information marketing in National Library.

This study is a survey of the English traveler's books (itineraries) which are translated into Persian. Method used is content analysis, according to the frequency of subject criteria. The research population is 60 travel books, from 64 travelers which are translated before 2005. Data were gathered by reading these travel books thoroughly and taking notes in details by the subject dealt. The results were organized in special tables for each class of subjects and the frequencies of subjects were counted. By analyzing these results, it is possible to say that because of the importance of travel books in the history of Iran and the need to an analytical survey on the different subject dealt in these books, this topic is chosen with the aim of supporting historians and researchers. Subject categories showed that travelers were interested in geographical situation of Iran (2376 times), they were written more about the climate, temperature, description and history of cities, rurals, and the geographical situation of them. There are 91 subject tables which belong to special subjects. From their expressed information, it is resulted that most of travelers (48 persons) were coming during Qajar dynasty, at the reign of the Naser-e-ddin Shah (16 persons), in the 20 century (33 persons), and during the 1900-1950 (26 persons). By studying their travel directions, in addition to determining their path from entering city to existing place in the country, the most visited cities were counted. Numbers shows that they were coming to Tehran more than any other cities (42 times), and Isfahan (31 times) and Qazvin (27 times) were in the second and third rank of attracting place for the travelers.

Citation is one of the important elements in the scientific works and it has significant role in the production and publication of information. Part of the citation behavior is self-citation. Authors by citing their works can change citations and amount of impact factor. The aim of this research is to examine relationship between author and journal self-citation and impact factor in open access journals indexed in DOAJ and ISI in Science during 2004 to 2005. In this study several indicators were studied, i.e. the rate of author self-citation, and journal self-citation, relationship between author self-citation and impact factor, relationship between journal self-citation and impact factor, and the effect of number of journal self-citation on journal performance. Analytical research has been applied as the research method and in this regard technique "citation analysis" was employed. The results showed that the rate of author self-citation in 8 titles was 36% and the rate of journal self-citation in 54 titles was 26/1%. There were also significant differences between the number of author, journal self-citation and the impact factor (P<0.01) in the two subject disciplines.After discarding self-citation, in the field Science, ranking change was observed: 44% were positive, 30% negative and 26% static.

The aim of the present research is the investigation of importance of establishing full-text articles databases and determination of its cost-benefit from the view point of faculty members, students and staff of Islamic Azad University (IAU), Rudehen Branch. The statistical population of this research is the faculty members, students and the staff of IAU Rudehen Branch. In this research the needed data was collected through survey/descriptive method. The results are based on important factors in establishing an information centres such as space, facilities, information sources, management and staff, users, services, costs, organization of materials, budget, network and softwares. According to the research results it was found that the establishment of Internet centres and full-text databases not only haven’t any benefit for the University, but also have to bear a loss. But, users including faculty members, students and staff take all the intellectual benefits which in turn can lead to intellectual value for the University. It seems that most of intellectual benefits received by professors and faculty members according to the factors are: 1) easy access to information, 2) subscribed databases have free information, and 3) Less payment for accessing to needed information.

In this study we try to show a part of initiative and creative power in the field of information in Tabriz during the contemporary history of Iran; that is an example to being pioneer and history making of Tabrizians in the field of thought, knowledge and culture. The extent of these creations and innovations is very spread and consists of literature and art, education, science and technology, anticolonization and antidespotic movements but in this article we try to have a summary view at the transitions and transformations in the fields of information, literature, education and their effects on the changes of society. In addition to establishment of print industry of Iran in Tabriz, foreign books have been translated into Farsi for the first time in this city, so this city is the pioneer of translation, modern composition or simple writing have been tought by Talebov, one of the son worthy of this city. We owe authority of the first encyclopedia in the Islamic world, writing the first novel, children literature, national journalism to pioneer and powerful humans raised from Tabriz. Several facts have caused to appear these changes, like increasing foreign relationships and traveling to European and neighbor countries. And also, meeting new industries and technologies, translation of published works in this fields, elite and pioneer people’s birth in Iranian society are the presence of sending students to European countries. To be in the way of Silk Road, being neighbor with Ottoman, Russia and European countries, traveling foreign merchants and politicians, and also living Crown Prince in this city have made Tabriz to one of the most important Iranian cities in contemporary history of Iran. And we can say that in this period of history especially in recent two centuries, this proud city is not only a usual city, but also a museum of epics. And, it is pioneer in several political, social, artistical, literary and scientific fields, and finally the entrance of modern information tools in the city led to awaken the Iranians and to Constitution Movement (Mashroote).

This study has been conducted to determine the job satisfaction of the librarians of public libraries of Artistic Cultural Organization of Tehran Municipality in 2008-2009 (1387). The research method is survey and the desire information is gathered by questionnaire. The research society includes 213 librarians consisting 148 women and 65 men. The information is analyzed by Excel. The results show that the level of satisfaction from educational, research and job promotion perspective is less than average, while the other indicators like welfare facilities, human relation, job security, social position, policies of management and job nature how been higher than average. Therefore, the research hypothesis is confirmed.

In this research, Rasa user interface is evaluated using heuristic approach. Results showed that in designing Rasa user interface, 64 percent of needed criteria were observed and the most observed one belongs to the aesthetics (90 percent), and the least observed one was 70 percent belonging to the error prevention. Results of this research show that although most of the criteria have been observed but there are a lot of problems in user interface of Rasa software which should be considered.

Using library method and comparative analysis, this research deals with evaluating and comparing indexed scientific products of Iran, Turkey, Egypt, Pakistan, and Saudi Arabia based on WoS during the 5 years between 2003 and 2007. The most important objectives of this research include the comparison of articles of each country regarding ‘variety of language’, ‘variety of types of documents’, ‘subject areas’, ‘participant bodies’ and ‘number of articles and their growth rate’. Moreover, evaluation of ideality of performance of articles of these countries on the basis of the mingled indicator of “Average Gross Domestic Product (GDP) in comparison with the Indexed Scientific Products” is another issue discussed in this article. The results show that although Iran is placed between Turkey and Egypt regarding its number of articles in WoS, it is placed after these two countries considering its performance of indexed scientific products in WoS.