پژوهشنامه مدیریت اجرایی
سال دوم شماره 2 (پاییز و زمستان 1389)

This paper develops an evaluation approach based on the Technique for Order Performance by Similarity to Ideal Solution (TOPSIS) to evaluate service quality in public sector in a fuzzy environment where the vagueness and subjectively are handled with linguistic terms parameterized by Triangular Fuzzy Number (TFN). Service quality is a composite of various attribute; among them many intangible attributes are difficult to measure. This characteristic introduces the obstacles for respondent replying to the survey. In order to overcome the issue, we invite fuzzy set theory in to the measurement of service quality. In this paper the importance of each criterion are described by linguistic term which can expressed in triangular fuzzy numbers, by applying TOPSIS with fuzzy data determine gaps (Gap5 & gap6) in the model of service quality gaps.

Low-cost airlines are considered as a huge revolutionary transformation in an air transportation industry over the last three decades. In this research, it is tried to find the most important factors which are effective on the strategy formulation (the first stage of strategic management Process) for Low Cost Air Transports, based on literature review and their experiences of 30-year operation. So, five factors have been considered as necessary factors in order to make a proper strategy include: "The Essence of Strategy", "Situational Analysis", "Market Analysis", "Business Model" and "Key Success Factors". A survey from KishAir Airline's (the only low cost air transport in Iran) managers had been collected. Based on One- Sample t-Test, all mentioned factors have a considerable effect on strategy formulation in low cost air transports. And the point is come up that all these factors not only are related but are also interacting with each other; considering that the "situation analysis" is an important priority than the other factors.

The aim of the research is to design Strategic model control for Iranian industries. The main hypothesis based on Lorange, Ghosal, and Morton’s point of view is about the relationship between the strategy formation process and the environmental changes with strategic Controls. In the process of shaping the research model, the strategies and environmental changes are considered as independent variables and control strategy is considered as dependent variable. In process of strategy formation, two strategies called Deliberate (Plan) and Emergent (Model), and in implementation of the strategies, two types of environmental changes, named fundamental (non-analysis) and gradual (controlled) have been considered. In below Six main Paradigms are listed as influential in the appraisal and control of the strategies: Strategic Issue Management, Strategic Field Management, Scenario-based Strategy, Generic Strategy, Responsibility Center Control, and Cretical Success Factors. The case study includes 196 industrial units in Iran. The research methodology in terms of result is ‘’practical’’, according to the objectives ‘’explanatory’’ and considering the data is ‘’qualitative’’ and by using inferential statistics express the relationship between variables. Results indicated that the main research hypothesis is confirmed.

The goal of the current research is the explanation of the structural equation model of relationship between two variables of organizational culture and employee’s job satisfaction in National Iranian Oil Production and Distribution Company in west of Mazandaran province. Therefore, after comprehensive literature review related to organizational culture and job satisfaction, in statistical society involving 140 peoples, required data were gathered using an appropriate questionnaire with reliability of 88%. The measure of indirect and direct impact of every variables of organizational culture on employee’s job satisfaction have been determined and shown in structural equation using Lisrel software. Based on structural equation model six variables of identity, relation model, interactivity, control, reward system and leadership from organizational culture had more affected on organizational culture, respectively. But the variables of individual creativity, risk, management support and agreement with conflict had not any effect on depend variable. The firms’ managers can use the results of this study to accretion employee’s job satisfaction and human resources productivity.

This paper intended to examine the role of ethnocentrism and perception of internal consumer's product quality, in the field marketing and consumer behavior, due to help producers and importers. Hence, the method of measuring-analytic has been used and related data were collected through questionnaires which distributed among 310 consumers who attended in Mashhad's furniture stores. The results were analyzed by SPSS and LISREL in the form of path analysis. The results did not confirm the mediating role of perception of product quality and ethnocentrism. But the affect of perception of product quality and ethnocentrism on purchase intention was confirmed. These findings show that examining of ethnocentrism and quality of domestic manufacturing have important role in consuming of domestic goods and hinder from consuming of simulate foreign goods.

In the present era of knowledge-based economy or knowledge based, intangible assets of companies and their intellectual capital are keys to achieve advantages of competitive constant. Present study is aimed at determining the effects of intellectual capital on the financial performance of firms. With this regard, following a comprehensive review of the literature related to intellectual capital and financial performance, necessary data was collected out of the statistical society pharmacy companies which were accepted in Tehran’s stock of securities. To review performance, financial statements of companies and as to measure intellectual capital, questionnaires are used with 96% reliability coefficient. Then regression model extracted and explained the effects of triple variables of independent intellectual capital (i.e. human capital, communication and structure) on the statistical performance of companies. The results have shown independent variables of human capital and communication; respectively 0.4940 and 0.544 have had positive effects on corporate performance, while the independent variable of capital structure had no significant effect on corporate performance.

Determining proper criteria to do performance appraisal is one of the most challenging topics in investment knowledge. Both risk and return should be considered to select criterion in any investment project. The aim of this research is to measure investment companies’ performance in compare with market index and other investment companies’ performance using performance appraisal criteria including Sharpe, Treynor, Jensen, M2 and Reward-to- Volatility Ratio. The study is used reported monthly data of listed investment companies in Tehran Stock Exchange (TSE). The samples consist of 14 investment companies owning totally the stock of 188 companies in their portfolios and their stock have been traded in TSE during 2002-2008. Hypotheses have been tested using statistical T-tests and Spearman correlation coefficient. The results show that investment companies did not perform better than market index and to evaluate the performance of these companies the systematic and unsystematic risk, simultaneously, should be considered necessarily.