فصلنامه پژوهش های ارتباطی
پیاپی 64 (زمستان 1389)

Virus-infected communications, particularly virus-carrying messages, have recently assumed novel applications. The existence of such viruses in a message brings about self-proliferation and hence a huge increase in the speed of dissemination. The present study aims to examine the impact of message viruses on the speed of conveying such messages. To this aim, the researcher designed the Virus-Infected Communications Conclusive Model by employing the related subject's literature and viewpoints of the field's experts. To assess the model, some 57 experts were selected using cluster sampling from the study subjects who were experts working in the Public Relations of Bojnord companies. The samples were given a researcher-made questionnaire including 42 items and 7 factors. The results of analyzing the model's structural equations indicate that surprise, joy and fear have a positive impact on the speed of message-dissemination. The virus of sorrow had a negative impact on the speed of message dissemination, while anger and hatred viruses have no impact on the speed of dissemination.

The most eloquent and adequate means of expressing and conveying concepts and ideas in the holy books, particularly the Holy Quran, is narrating and depicting the events and incidents through "tales".This article attempts to explore the basic elements, attributes and components of the Holy Quran's tales by employing the basic concepts and principles used in narrating tales, stories and drama (e.g. character and characterization, dilemma, suspension etc.).The findings indicate that there are lots of commonalities in the principles of modern story-writing and the Holy Quran's tales in terms of the narration, methods, structure and in the mode of employing the literary and artistic delicacies and skills.However, these tales enjoy certain outstanding attributes which differentiate them from human-made stories. These tales include peculiarities, methods, skills, exquisite and peculiar structures that could provide different literary-artistic frames, particularly TV and cinema with certain potentialities for such stories to express the most sublime human-God themes.

The present study examines Internet addiction and its relationship with Internet attractiveness as well as satisfying user's different needs through this media. This study was carried out through a survey and the subjects were all the Internet users who used Internet in the Coffee-Nets across Shahin Shahr city, Isfahan, in the spring 1388 (Iranian calendar). Some 170 subjects were selected from among them through quota sampling method, based on time and geographical criteria. To measure the level of Internet addiction, the researchers used the indicator introduced by Kimberly S. Young for Internet addiction as well as two researcher-made questionnaires for the variables of Internet attractiveness and employing Internet to satisfy one's needs.The findings show that 2.3 percent of the subjects were heavily addicted to Internet, 27.1 percent had an addiction of average level and 70.6 percent were normal users.The designed model analysis indicates that satisfying needs as well as attractiveness and novelty of the Internet environment were significant to Internet addiction; however, attractiveness and novelty of the environment had a higher potentiality compared to satisfying needs.

The present research which was carried out through a survey, aims to examine the impact of mass media on women's feeling of insecurity in terms of finance, security, ideology and legal issues as well as their feeling of being victimized. The subjects were females from Isfahan University of which some 370 girls were selected through stratified random sampling. The statistical methodology used in the research included multiple-variable regression and path analysis. AMOS methodology was used to calculate the path coefficient. The findings show that women's feeling insecure is directly related to their feeling of being victimized. There was also a negative correlation between the level of exposing to mass media (TV and magazines) and women's feeling insecure. In other words, the more women are exposed to the media, the less their feeling of insecurity becomes. The level of parent's education was also related to the insecurity feeling.

Abnormal and violent behaviors on part of soccer fans are one of the problems inflicting this popular sport which brings about financial, cultural, social and political losses as well as other damages. The performance of media, particularly television, as one of the most important source of shaping the fan's minds before entering the stadiums, has a key role in controlling or adding fuel to the abnormal behaviors of the fans during sensitive matches - e.g. a derby match.The present article aims to study the performance of the TV weekly sports programs before and after the 61st and 63rd derby match between Istiqlal and Perspolis teams from this aspect. The research shows that such programs not only dont they pay sufficient attention to culture-building in terms of fan's behaviors in the stadiums, but also they add fuel to such behaviors and send the fans with a negative mind to the stadiums by addressing the referee mistakes in the previous matches of one of the involving teams, conducting controversial and stimulating interviews with players and coaches, predicting the result of the match and declaring one of the two teams as the winner as well as spreading rumors.

The present survey-based research aims to study the views of experts in Communications Sciences on the role of IRIB radio stations in promoting and developing social participation. The samples in this research were 139 university students and instructors from Azad University at M.A. and Ph.D. levels who were selected through random sampling method and participated in the research by answering a research-made questionnaire.The findings show that the type of the media, the method of presenting the message in terms of a program, quantitative and qualitative development, and the type of ownership have a significant relationship with social participation. The domestic radio stations played a positive role and the world service stations played a negative role in social participation. The attendance of MPs and political partie's representatives in radio channels, launching local radios and diversity of radios were also some strategies to boost social participation.

This research, carried out based on a documentary method, aims to study the role of media in representation of tourist attractions as well as the bond between tourism and media from different aspects.In the field of development of a framework for tourism and media, the field of Tourism Journalism and its related concepts including, timing, power, identity, experience and phenomenology, as well as the approaches to exploring tourism and media from the viewpoint of marketing, media impacts, as well as sociological, cultural and critical aspects are all addressed in the article. The article introduces the films promoting tourism industry as an aspect of cultural tourism and finally, puts forward suggestions on how to develop tourism industry in Iran.