فصلنامه چشم انداز مدیریت بازرگانی
سال نهم شماره 1 (بهار 1389)

In this study the impact of ICT on export performance has been investigated. The analysis is based on survey data from 142 exporting firms in Tehran utilizing a questionnaire with high reliability and validity. Based on the results of the statistical analysis in exporting firms in Tehran ICT impacts export performance but this impact in terms of type of ICT use is different. Use of ICT for information search just affects performance in international markets but it doesnt have any impact on new market knowledge. Furthermore use of ICT for sales activities doesnt have any impact on both dimensions of export performance. Finally there is significant association between use of ICT for relationship development and two dimension of export performance including performance in international markets and new market knowledge. The results explain this fact that first of all, ICT should be used as a facilitating tool through relationship with customers and after making face to face contacts should be used as a potential tool for supporting partie's interactions.

In today’s global marketplace, intricating network of business relationships among supply chain members and service quality is recognized as a critical factor in gaining competitive advantage. The relationship of service quality with business performance, lower costs, customer satisfaction and profitability is proven. The purpose of this paper is to assess the existence service quality gaps in supply chain. Based on literature review, a conceptual model and a scale for measuring logistics performance were generated. Dyads of focal firms (large manufacturing companies) and their most important suppliers were addressed in two similar surveys. A total of 35 such dyads were acquired. A dual view to service quality, a tested conceptual model and a tested scale for measuring logistics performance are theoretical and methodological contributions. The model can be used as a basis for deeper communication between customer and supplier in order to improve logistics performance and the results can be valuable to both of them.

Companies face changes, which sometimes appears as an opportunity and sometimes as a threat. Therefore, organizations must defend themselves against these challenges. Accordingly using the process of strategic planning plays a key role in the success of organizations, awareness of strength & weakness of the internal factors of organization and opportunities & threats. This helps the organization to evaluate its strategic position & place. In this article, the comprehensive framework for strategy formulation is used to formulate the strategy, after forming the strategy formulation committee, the mission statement of Dextroze Iran Company is appointed at the initiating stage; then at the input stage the External Factor Evaluation and Internal Factor Evaluation are brought. In comparing stage, we used SWOT matrix and Internal – External matrix with the information gathered from previous stages. At the final stage, corporate-level strategies are identified and ranked by using Quantitative Strategic Planning Matrix.

This study has investigated the effects of service quality and customer decision on brand equity by inquiring 5 private companies’ customers. Statistic population of this study is all the customers of these companies. In this study, the method of classification sampling has been used. The volume of 197 has been calculated by Cochran formula for this sample. (e= 7%). For collecting the necessary data some questionnaires were filled out. The validity of this questionnaire had been confirmed by different professors and also its reliability had been confirmed by Cronbach’s alpha of 98%. In addition, considering the purposes of this study, three hypotheses have been examined and Spss and Lisrel have been used for examining and analyzing the collected data. According to the literature of the study, a model has been chosen to show the effects of the variables and it has been examined by Lisrel. According to the results of the analyzing the questionnaires ‘data, it has been specified that service quality is one the most important factors that influences brand equity and their relation becomes stronger by considering the mediator reliable of consumer decision. In other words, this relation is stronger in case of being indirect. The results will follow in details. In this renewed model the amount of indicators (GFI= 93%, AGFI= 91%) are indicating the accountability of it.

In the competitive market where customers have the power to set the rules of the game, in order to survive and be successful companies need to pay careful attention to their marketing activities. One important concept, is brand positioning. In the recent years, increasing the amount of importing variety kinds of products in Home Appliances Industry and protecting policies of domestic products by Iranian government are lead to make a new competitive phase in this industry. In this study, in order to identify the competitive position and status of the companie's brands which are active in Home appliances industry, Emersun Company (Domestic producer, Iranian Brand) and LG Company (Korean Brand) were selected to be assessed through the perspectives of their costumers, who serve as their most valuable asset. According to the results obtained from the tests and the perceptual maps, LG company was found to assume a better position in comparison to Emersun company in three of the four marketing mix(Product, Promotion, Place).

Clear definition of strategic ends and organizational missions can make the realization of realistic goals possible, Mission statement is a document which expresses the reason and philosophy for existing of organization and the organizations that know own identity are more successful rather than those that have not clear understanding of its reason for existence. The main goal of this paper is the content analysis and quality comparison the Quality of mission statements of the Iranian Excellent industrial and service firms, and selecting the appropriate index to judgment about quality of mission statements. To gather the data, in 1387, a hundred industrial and service firms are chosen which are listed by Ministry of Industries &Mines. In order to access their mission statements, we find it electronically from their webpages. content analysis, was used 15 elements and 12 characteristics which are considered as appropriate indexes to content analysis and quality comparison of mission statements. The results shows that in investigating thequality of mission statements, it is better that to use the mission's characteristics and quality Instead of the elements.

Managing customer relationship efficiently has becomes a major challenge in this new business competition. Companies need information about who their customers are, what their requirements and expectations are, and how to satisfy their customers. This paper wants to study correlation between Customer Relationship Management and Marketing Performance in Banking Industry, and compare this relationship between state banks and private banks. In this research, methods of reseach like Descriptive, Applied, and Correlation have been used. Research statistics population is all banks in state sector and private sector in Tehran city. For data gathering, were designed and provided a questionnaire for banks organization and two other questionnaires for banks customers. If many researchs show that CRM have suitable effect on organizations’ marketingperformance. But, in this research there is a weak relationship between studied variables.