فصلنامه چشم انداز مدیریت بازرگانی
سال دهم شماره 1 (بهار 1390)

Competitive intelligence is a business tools that help organizations in the process of strategic management and increasing business performance through enhancing knowledge, internal communications and strategic plans quality. Competitive intelligence shows the competition positions and make the company to be able to for forecast and develop their markets through analyzing the behavior of the competitions before they are affected by the surroundings their can lead to achieving stable competitive advantage. This paper presents a model to assess the effect of competitive intelligence and its components on the competitive advantage in Isfahan Science and technology Town. Required information are acquired using a questionnaire and collected information are investigated through software LISREL. The results indicate that the use of a competitive intelligence leads to achieving competitive advantage compared to competitors and ensures the survival of the organization. In other words, planning and focus, collection, analysis and evaluation and dissemination of information strengthen the competitive power of the company to get the best position in the market.

Today automotive industry is a driving force for economy of most developed and developing countries. So the present study has been carried on to analyze the influencing factors on consumers’ repurchase intention toward a brand of automobile. Theory of reasoned action has been used in this study to measure consumer repurchase intention. The theory consider consumer attitude towards action and subjective norms as influencing factors on consumer purchase intention. In this study, consumer's involvement to product class and the amount of his/her attention to social comparison information, also added to the model to measure consumer's repurchase intention. This is a descriptive research which conducted in a survey method. Statistical population of the study was 482 faculty members of University of Isfahan. The sample size was 86 that was chosen by a classified random sampling method. The data gathering instrument was a questionnaire which its reliability coefficient calculated by cronbach alpha was 0.751. The results showed that in studied population, subjective norm was the most influencing factor on repurchase intention.

The Unified Theory of Acceptance and Use of Technology (UTAUT) as one of the newest well-established theory in technology acceptance context is yielded from integration of constructs belonging to eight important applicable models in the area of technology acceptance researches. In this paper, it has been tried to study internet banking acceptance by UTAUT with emphasis on mediatory role of gender. For hypotheses analysis, we have used data collected over 349 customers of BMI (Bank Melli Iran) in Tehran city of Iran. The results of data analysis from path analysis method (structural equation modeling) by LISREL software show that all three constructs including performance-related expectancy, try-related expectancy and social influences have significant relationships with customer's behavioral intention to use internet banking. There are significant relationships between facilitating conditions and behavioral intention with actual usage of internet banking, as well as. The effect of gender, as a mediator construct, on the existing relationships in research model has been confirmed.

Nowadays, the subject of Brand is one of the critical subjects that companies and marketers are focused on it and the accomplished conferences and published articles about this subject in recent years is the reason of focusing marketers on this critical subject. In the subject of marketing, the subject of Brand Loyalty, is one of the important and even vital issues in the marketing of the present world and especially adult markets on which numerous investigations on that have been accomplished in modern countries and numerous articles have been written that companies, by using the guidelines and notes offered in these studies, benefit the privileges of loyalty establishment in their own customers.In this study, it has been tried to extract important and common items by extended studying in the field of affecting factors on Brand Loyalty, and giving exams on them so that we can extract the main factors of loyalty establishment (in this case, in the market of dairy products of Tehran) so that we can use them as guidelines in the steps of active companies.The reason for choosing markets of dairy products was that in present, this market concerning to the existence of multitudinous companies in which customer loyalty has a deep role in their remaining.The steps done are as follows:At first, the definition of Brand Loyalty is explained. After pointing out the generalities of the discussion, the concepts of the investigation were pointed out that these concepts on the strength of studies were accomplished which were ended in the loyalty of customers of dairy products. Then six hypotheses are extracted from these concepts and we tested the extracted hypotheses by questionnaire tool. As the final outcome, the effective factors in brand loyalty of dairy products in Tehran city market sequenced as follows: Price, Taste, Advertising, Packaging, Availability and word of mouth.In the end, the summarizing, concluding and suggesting were accomplished.

This study operationalizes a conceptual framework of 17 hypotheses utilizing innovation characteristics, network externality, personal characteristics and relationship quality factors affecting adopter's perceptions and their intention to adopt innovations in electronic products industry. This study would be categorized as a descriptive study with the questionnaire as the main instrument of the study. Hence as far as the data gathering method in concerned, this study is a survey research. The study population is the potential adopters of electronic products in Tehran. The sample size is 373 adopters which were randomly selected proportionate to Tehran’s 22 zone's population. The reliability of the questionnaire is tested using Cronbach Alpha. The path analysis technique using Lisrel Ver. 8.7 student software was used to analyze the data of this study. Research findings indicate that out of the innovation dimensions, the comparative advantage and usability of the innovation would affect the perceived value of the adopters, while complexity affects their perceived risk. Furthermore, the results show that general trust has a major effect on the adopter's intention with their perceived value as a mediating variable. Also, satisfaction has major reverse effect on perceived risk. Commitment doesn’t affect perceived value but it affects perceived risk of adoption. Network externality is also proved to affect both perceived value and risk. The dimensions of behavioral control and involvement didn’t show any influence on the intention to adopt but the

This study extends research on marketing objectives development by investigating on business environment and marketing objectives. Competitive strength and market attractiveness considered as business environment. A four cell marketing objectives matrix developed for different competitive strength. This study employed data from food industry to fulfilla framework to determine marketing objectives.One hundred and fifty one questionnaires containing close-and open-ended questions were collected and analyzed.Results supported the theory that business tend to be growth orientedwhen competitive strengthincreases.It isconcluded that high strength business followsproduct-market maintenance and keeps product-market growth in the second priority. With decreased competitive strength business tend to follow, product-market dilution.

With regard to the competition pressure in the home appliance industry, ICT is a new market opportunity that can help the companies for improving their competitiveness. Competition in the internet markets needs marketing strategies to satisfy the consumer needs. In this paper, first of all, a typology of internet marketing strategy (Transactional marketing strategy, relational marketing Strategy and Intelligent marketing strategy) and a typology of consumer behavior (Rational buyers, feeling Buyers and intelligent buyers) have been developed through Grounded Theory. The relationship between consumer behavior and Internet marketing strategies was examined by neural networks. The neural network can be developed as a marketing decision support system in the future studies.