فهرست مطالب

مهندسی فرهنگی - پیاپی 67-68 (امرداد و شهریور 1391)

فصلنامه مهندسی فرهنگی
پیاپی 67-68 (امرداد و شهریور 1391)

  • تاریخ انتشار: 1391/07/21
  • تعداد عناوین: 8
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  • Hassan Sattari Sarebangholi Page 14
    Establishing a criterion for cultural engineering based on modeling from Quranic point of view has become a necessity for cultural authorities of the country. Some of such projects may lack necessary executive mechanisms. This paper aims to realize a cultural engineering at the context of Holy Quran and to establish appropriate contexts for specialists. The main objective of this paper is to state the applicable, executive mechanisms for realization of cultural engineering based on the Holy Quran. On the other hand, in order to simultaneously consider western essential concepts in the field of culture and cultural engineering, the cultural theories proposed by Hall, Hofstede, Trompenaars, Adler, Klakholen, Strudberg, and Schein have been briefly examined. The research method in this study has been interpretational–analytical and comparative, on the basis of the creative process of the application of cultural engineering based on the Holy Quran. This includes three sections: conceptual, enabling, and modeling. The proposed stages of the execution of the cultural engineering process consist of four essential mechanisms: Quranic culture in the environment, cultural–executive institutions, educational institutions, economic mechanisms. The research results indicate the possibility of creating an optimal appropriate model based on Quranic factors in the field of cultural engineering.
    Keywords: executive model, cultural engineering, Holy Quran, cultural engineering model, culture, Islamic teachings
  • Gholamreza Goodarzi, Khalil Noroozi, Mohammad Noroozi Page 32
    Although technology transfer, as one of the most important ways of acquiring technology, obviates the country’s need for repeating a major part of the developed countries’ complex experiences, it can also exert irremediable influence on the people’s culture; this has conflicts with the objectives of the Islamic republic of Iran’s 20-year vision plan, both in terms of culture and technology. Therefore, the present study has tried to identify and prioritize social and cultural indices and components influenced bytechnology transfer.After identifying the indices through upstream standard indices and documents, experts’ ideas as well as Analytical hierarchy Process method (AHP) were used in order to prioritize these indices. Indices of identity, independence, and ethics were most influenced by technology transfer, while components such as attitude towards living conditions in Iran, cultural attachment, and Iranian life style were most influenced by technology transfer. This indicates that related policy-makers and executive officialsshould pay special attention to these fields.
    Keywords: technology transfer, social–cultural factors, Islamic Republic of Iran's 20, year vision plan, Analytical Hierarchy Process (AHP)
  • Ebrahim Salimi Koochi Page 66
    As the subjects, results, and approaches in humanities cannot have pure scientificity and absoluteness of subject and purpose, the epistemological requirements and research methods common in humanities, too, cannot be applied to other communities. Therefore,aiming to introduce and examine some fundamental obstacles and problems opposing the ideal of localization of humanities in Iran, the present paper has examined some considerations suitable for reaching an efficient research method in the field of science production, localization of humanities, and successful application of these methods to the available resources.The presupposition of the inadequacy of one-dimensional methods of theorization, analysis, and interpretation within available humanities and social sciences can be introduced only when we are able to logically, consciously and scientifically define and promote alternative attitudes through redefining human being and its relation to the universe. In fact, if we believe that the reduction and limitation of the methods of cognition and analysis of human affairs to “direct materialistic and sensational observation” is not acceptable, and that it is essentially incompatible with the two components “ration”and “religion”, then we have to introduce our emerging, ideal discourse into the field of scientific inquiry through, on the one hand, criticizing refutable propositions and their undesirable consequences, and, on the other hand, substantiating the truth and useful capabilities of the theories that underline the congregation of various aspects of studying human issues.
    Keywords: Iran, localization of humanities, methodology, epistemology, interdisciplinary fields
  • Mohammad Reza Naghavi, Aboozar Paydar, Yasser Ghassemi Page 93
    Human beings live in societies, and each society has a culture. However, the elements of culture may automatically permeate from one system into another. Each human society has its own social/cultural system which is, in general, a unique representation of the culture of that society. The culture or the way of life of human societies includes economy,earning a living, way of consuming food and clothing, housing, politics, customs, marriage and kinship system, religious and metaphysical thinking, and all human and non-human issues. As you know, development is a tool for human development and perfection, not an end itself; it is a tool helping humans reach the status they deserve, considering where they live. Now rural development means improving the living conditions of low-income masses residing in villages, making them self-sufficient. Most of the scientists who in relation with rural and urban issues believe that fundamental changes should take place in villages, and that the only solution is promoting the living conditions of people in villages, with regard to all-out, sustainable rural development approaches. The researchers in the study try to find a reasonable answer to the question of whether there is a significant relation between rural areas’ culture and development. This paper is an applied research,done with a descriptive-analytical method, in which the required data has been collected through library and documents. The research results are indicative of an undesirable status of rural development within rural sustainable approach, where the share of culture has been totally neglected. The overall status of rural communities in Iran shows that cultural and sustainable development plans are not compatible with development models; moreover, since development plans have failed to reach their goals in all fields, they have shown their most negative effects (in cultural terms) on rural communities.
    Keywords: culture, development, rural development, sustainable development
  • Masoomeh Salari Rad, Javad Salehi Page 108
    Client reverence and his/her satisfaction is one of the priorities of any organization.In addition to establishing amiable social relations between people, satisfaction of client influences the organization’s stability and good-will as well. Respecting the people’s time, energy, and costs, and, in general, their honor and esteem is one of the issues introduced in the framework of ethical models. However, the institutionalization of ethical teachings in an organization is contingent upon defining the status of clients and ethical components influencing their satisfaction.An analytical method has been applied in this study; hence the opinions of authorities in various fields of knowledge have been examined. In addition, the present research tries to analyze ethical components influencing client reverence.
    Keywords: occupational ethics, client, occupational conscience, rendering services