فصلنامه پژوهش های ارتباطی
پیاپی 69 (بهار 1391)

The present article aims to shed lights on mass media functions regarding facilitation of private sector participation in the country’s sports sector. Since there are various obstacles to privatization of sports in Iran, any prudent measures to tackle such impediments require a realistic picture of the existing problems. Using comparative studies and deep interviews with elites, the article identifies four main types and forty sub-components of barriers impeding privatization of sport sector in Iran. According to the research findings, the main obstacles blocking privatization of sports sector in Iran are as following: managerial, social- cultural, political-legal and economic obstacles. Finally, the role and function of mass media as one of the most important institutions working for enhancement of private sector participation has been examined at four levels of society, information, recreation and feeling.

The present study explores views of experts on the role of radio, television and the press in women sports and compares the current state with the ideal one. Description and a survey were used as research methodology in this field study. Samples included 100 experts on media, 100 experts on sports and 100 woman athletes at champion and national level. A researcher-made questionnaire was used to collect data of the study. Findings indicate that in the view of experts there’s a significant difference between the current state of mass media and the ideal one with regard to women sports. In other words, mass media play a significant role in women sports, however, this role is not adequately played. Proper adaptation of cooperative functions is necessary to improve women sports in the society.

The present article aims to identify various views of universities’ sports associations on media approaches to sports. The article, also, studies the relationship between level of satisfaction and sports volunteers’ views. The research methodology is of correlation type and data were collected from the field. Research population includes sports associations of northwest universities in Iran. Samples consisted of 120 members of the associations and data were collected through three researcher-made questionnaires. Findings indicate that most of the volunteers get their sports information from TV and the Internet. In their view, media’s attention is firstly invested on championship; then on giving information, popular sports, sports culture, tension-creating and ethics respectively. Furthermore, there is a significant difference between boys and girls in terms of sports culture and ethics.

The present article aims to examine the relationship between television and football in Iran. It seeks, further, to study the role of the media in popularization of football in Iranian society. Given the current process of popularization of football in Iran, the study, in fact, aims to reveal why and how television attracts football fans and what role this media plays in this significant process. In the present enquiry the researchers adopted both qualitative and quantitative approaches including descriptive methodologies and surveys in IRIB Reseach Center. Research findings indicate that media, television in particular, is the main factor behind popularization of this sport in Iranian society. Thus, people have become interested in TV football programs, and television has tried and been able to attract audience from various walks of life. The survey findings, further, show that much of the audience watching TV sports programs is, in fact, football fans, and is, therefore, satisfied with the contents of such programs.

The nature of sports’ matches usually arouses excitement on part of coaches following games. Such excitement resulting from joy or disappointment of the individuals has, most probably, a direct impact on their speech, particularly, the lexicon employed in their interviews. The present article aims to examine the lexical structure of interviews given by football coaches in Iranian premier league following the matches (ninth round, season 88- 89). First a corpus of interviews from 18 couches in Iranian premier league including one after winning and another after losing were collected. Then, the frequency of lexical structures of their interviews was counted using statistic methodologies. Research findings indicate that the couches mostly use emotionally positive terminology after winning, while they adopt an emotionally negative terminology after losing. Furthermore, the level of their projection after losing is much more than the time they win.

Today most developed countries across the world compete with each other in terms of planning and organizing popular sports and are busy offering creative programs to boost this type of sport. The present study aims to tackle the following questions: does National Media play an effective role in development of popular sports in the society? Can National Media influence public opinion with regard to popular sports? The research methodology contains a range of approaches including a survey, comparison and explanation. Due to lack of precise and valid tools to measure the role of National Media in developing public sports, a researcher-made questionnaire was employed in the study. The questionnaire consists of 30 items at three levels: sports components, financial resources and human resources. Research findings indicate that there is a significant relationship between National Media and development of public sports at all three aforementioned levels.

This article aims to carry out an analysis on both form and content of television women sports programs. It tries to give a conclusive picture of the way television addresses women sports in Iran. This applied research uses content analysis plus description to obtain its findings. Sports programs of Channel One, Two, Three, Five and News Channel were randomly selected within a time table of three weeks. Research findings indicate that 3.3 percent of the programs belong to women sports while this amount is 84.3 percent for men; women were active in 23 sports while men played in 44 sports. During the time this research was being carried out no sports match belonging to women was not shown live on these channels. As for women sports components, championship stands at top in terms of time being allocated, and public-recreational, professional and educational sports stand next respectively.