فصلنامه پژوهش های ارتباطی
پیاپی 70 (تابستان 1391)

Today, the significance of debate in National Media and socialization of the process of knowledge-seeking get us to address and explore debate and argument’s principles related to humans’ social culture and cognitive situation. Such principles are the best way to reach justified and faithful views against wrong arguments and tenets. Observing these rules and principles may bring about the audience’s trust on TV and radio and, hence, the control of public opinions. Requiring a visual-technical symbolic structure for implementation, debate enjoys an intrinsic logics and content of its own. Due to the sensitivities concerning audience and message, television needs to discover and observe such principles. The present article aims to examine the requirements and propositions of debate on television and radio and find an answer to the fundamental questions that what qualities characterize a proper debate and argument and what principles and regulations govern TV and radio’s debates. Based on an epistemological framework, this study sheds light on these important and effective principles which are necessary for mutual confidence-building between political, cultural system and citizens.

One of the main objectives of political development is the expansion of social groups’ participation and competition in political arena. The significance of communications in politics has, nowadays, increased due to mounting complexity and development of communities across the globe. Mass media along with social influential groups have an effective role in political sociability and participation. The present study aims to examine the impacts of media consumption on political participation of Isfahan University students. Research population includes all students of the university from all disciplines at B.A. level in the academic year of 1388-1389 (Iranian calendar). A sample of 188 students was selected from different majors. To collect data, a researcher-made questionnaire was used. Research findings show that there is a significant correlation between mass media consumption and the level of political participation of the subjects. Of all aspects of political participation, the aspect of audio-visual media is a more significant predictor and is more relevant to political participation’s components. Political participation receives the least effect from electronic media consumption and such media have the most impact on the post-modern and objective participation.

Verbal and linguistic communications among human beings do not occur merely as a sequence of single phrases and sentences. These linguistic items are, at least somehow, cooperative attempts in which each of the participants in a dialogue identifies a goal or a set of goals or recognizes the agreed direction of talk. Such a goal or direction could be fixed from the very beginning or undergoes changes through the course of communication. Paul Grice introduces the Cooperative Principle with four general maxims as a guideline to implement an ideal conversation in terms of semantics and exchange. This principle, however, may not be observed constantly as its maxims could be violated noticeably in the course of a dialogue. Violation of Gricean maxims could allow for unwanted implicatures infringing the explicit meaning of the utterance. In this article, Grice Principle is examined in two separate, but similar news stories. Gricean Maxims which are known as Cooperative Maxims include maxim of quality, maxim of quantity, maxim of relevance and maxim of manner. Full observance of these maxims would bear conclusive mutual communication at any talk.

Subsidy Reform Plan, also known in Iran as “Economic Surgery”, needed conclusive ground preparation, coordination and cooperation between people and the executives. Since the adoption of the plan, IRIB has undertaken the responsibility of informing and educating the public on the plan and assumed the task of announcing any possible deviations from rules and its specified objectives in the course of implementation of the plan. In the present article, all news stories related to the Subsidy Reform Plan (totally 354 news stories) within the second half of the year 1389 (Iranian calendar) in two separate news edition, i.e. News Network (1p.m.) and Channel One (2p.m.) were studied using Content Analysis. Research question focused on the manner and extent of covering issues related to Subsidy Reform Plan and indicators related to it. The findings indicate that there is a significant correlation between news editions of the two examined channels and the manner of covering news stories related to Subsidy Reform Plan, the approach adopted to disseminate news and nature and extent of covering the plan’s indicators. Furthermore, the news stories covering the plan were mostly event-centered, persuasive, informative and uncritical.

The nature of sports’ matches usually arouses excitement on part of coaches following games. Such excitement resulting from joy or disappointment of the individuals has, most probably, a direct impact on their speech, particularly, the lexicon employed in their interviews. The present article aims to examine the lexical structure of interviews given by football coaches in Iranian premier league following the matches (ninth round, season 88-89). First a corpus of interviews from 18 couches in Iranian premier league including one after winning and another after losing were collected. Then, the frequency of lexical structures of their interviews was counted using statistic methodologies. Research findings indicate that the couches mostly use emotionally positive terminology after winning, while they adopt an emotionally negative terminology after losing. Furthermore, the level of their projection after losing is much more than the time they win.

Mass media play a key and effective role in the citizens’ behaviors. In most countries, media are tasked to educate citizens and improve their knowledge about different everyday life issues. To provide an understanding of the extent and manner mass media affect social order, the present article, first, extracts the components of social order in target communities through a literature review and then, examines the validity of the study’s items through statistical tests. Finally, it uncovers the variables related to actors’ behavior affecting social order at micro-level in the target society. The comparative study of Tehran, London and Bombay indicates similarities and differences among the citizens of these three cosmopolitans which could be used by media programmers.